SAGE Brief Guide to Marketing Ethics:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks
SAGE Publications
2011
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners COVER; TABLE OF CONTENTS; PREFACE; Part I: Business Ethics; Part II: Ethics and the Marketing Mix; Part III: Ethics and the Promotional Mix; Part IV: Special Topics in Marketing Ethics; APPENDIX: AMA Statement of Ethics Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (233 pages) |
| ISBN: | 9781452263915 1452263914 |
Internformat
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| 500 | |a Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners | ||
| 500 | |a COVER; TABLE OF CONTENTS; PREFACE; Part I: Business Ethics; Part II: Ethics and the Marketing Mix; Part III: Ethics and the Promotional Mix; Part IV: Special Topics in Marketing Ethics; APPENDIX: AMA Statement of Ethics | ||
| 500 | |a Includes bibliographical references | ||
| 650 | 4 | |a Business ethics | |
| 650 | 4 | |a Marketing / Moral and ethical aspects | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Business Ethics |2 bisacsh | |
| 650 | 7 | |a Business ethics |2 fast | |
| 650 | 7 | |a Marketing / Moral and ethical aspects |2 fast | |
| 650 | 4 | |a Ethik | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing |x Moral and ethical aspects | |
| 650 | 4 | |a Business ethics | |
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Datensatz im Suchindex
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|---|---|
| adam_text | |
| any_adam_object | |
| author | Publications, SAGE |
| author_facet | Publications, SAGE |
| author_role | aut |
| author_sort | Publications, SAGE |
| author_variant | s p sp |
| building | Verbundindex |
| bvnumber | BV042740764 |
| classification_rvk | CC 7262 QP 323 |
| collection | ZDB-4-EBU ZDB-4-NLEBK |
| ctrlnum | (OCoLC)809772476 (DE-599)BVBBV042740764 |
| dewey-full | 174.4 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174.4 |
| dewey-search | 174.4 |
| dewey-sort | 3174.4 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-09-23T22:20:06Z |
| institution | BVB |
| isbn | 9781452263915 1452263914 |
| language | English |
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| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
| publishDate | 2011 |
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| spelling | Publications, SAGE. Verfasser aut SAGE Brief Guide to Marketing Ethics Thousand Oaks SAGE Publications 2011 1 Online-Ressource (233 pages) txt rdacontent c rdamedia cr rdacarrier Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners COVER; TABLE OF CONTENTS; PREFACE; Part I: Business Ethics; Part II: Ethics and the Marketing Mix; Part III: Ethics and the Promotional Mix; Part IV: Special Topics in Marketing Ethics; APPENDIX: AMA Statement of Ethics Includes bibliographical references Business ethics Marketing / Moral and ethical aspects BUSINESS & ECONOMICS / Business Ethics bisacsh Business ethics fast Marketing / Moral and ethical aspects fast Ethik Wirtschaft Marketing Moral and ethical aspects Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmensethik (DE-588)4202404-3 gnd rswk-swf Marketing (DE-588)4037589-4 s Unternehmensethik (DE-588)4202404-3 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 978-1-4129-9514-6 Erscheint auch als Druck-Ausgabe, Paperback 1-4129-9514-0 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474610 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Publications, SAGE SAGE Brief Guide to Marketing Ethics Business ethics Marketing / Moral and ethical aspects BUSINESS & ECONOMICS / Business Ethics bisacsh Business ethics fast Marketing / Moral and ethical aspects fast Ethik Wirtschaft Marketing Moral and ethical aspects Marketing (DE-588)4037589-4 gnd Unternehmensethik (DE-588)4202404-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4202404-3 |
| title | SAGE Brief Guide to Marketing Ethics |
| title_auth | SAGE Brief Guide to Marketing Ethics |
| title_exact_search | SAGE Brief Guide to Marketing Ethics |
| title_full | SAGE Brief Guide to Marketing Ethics |
| title_fullStr | SAGE Brief Guide to Marketing Ethics |
| title_full_unstemmed | SAGE Brief Guide to Marketing Ethics |
| title_short | SAGE Brief Guide to Marketing Ethics |
| title_sort | sage brief guide to marketing ethics |
| topic | Business ethics Marketing / Moral and ethical aspects BUSINESS & ECONOMICS / Business Ethics bisacsh Business ethics fast Marketing / Moral and ethical aspects fast Ethik Wirtschaft Marketing Moral and ethical aspects Marketing (DE-588)4037589-4 gnd Unternehmensethik (DE-588)4202404-3 gnd |
| topic_facet | Business ethics Marketing / Moral and ethical aspects BUSINESS & ECONOMICS / Business Ethics Ethik Wirtschaft Marketing Moral and ethical aspects Marketing Unternehmensethik |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474610 |
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