Strategic marketing planning for the small to medium-sized business: writing a marketing plan
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, N.Y.
Business Expert Press
January 2012
|
| Edition: | First edition |
| Series: | Marketing strategy collection
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| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | Includes index |
| Physical Description: | 1 Online-Ressource (xii, 96 Seiten) |
| ISBN: | 9781606493748 1606493744 1606493736 |
| DOI: | 10.4128/9781606493748 |
Staff View
MARC
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| 100 | 1 | |a Anderson, David William |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic marketing planning for the small to medium-sized business |b writing a marketing plan |c David W. Anderson |
| 250 | |a First edition | ||
| 264 | 1 | |a New York, N.Y. |b Business Expert Press |c January 2012 | |
| 300 | |a 1 Online-Ressource (xii, 96 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Marketing strategy collection | |
| 500 | |a Includes index | ||
| 505 | 8 | |a Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index | |
| 505 | 8 | |a Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Small business marketing |x Planning | |
| 650 | 4 | |a Strategic planning | |
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Record in the Search Index
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| any_adam_object | |
| author | Anderson, David William |
| author_facet | Anderson, David William |
| author_role | aut |
| author_sort | Anderson, David William |
| author_variant | d w a dw dwa |
| building | Verbundindex |
| bvnumber | BV042740695 |
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| contents | Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating |
| ctrlnum | (ZDB-4-NLEBK)493186 (OCoLC)774870158 (DE-599)BVBBV042740695 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4128/9781606493748 |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV042740695 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 9781606493748 1606493744 1606493736 |
| language | English |
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| oclc_num | 774870158 |
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| physical | 1 Online-Ressource (xii, 96 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Business Expert Press |
| record_format | marc |
| series2 | Marketing strategy collection |
| spelling | Anderson, David William Verfasser aut Strategic marketing planning for the small to medium-sized business writing a marketing plan David W. Anderson First edition New York, N.Y. Business Expert Press January 2012 1 Online-Ressource (xii, 96 Seiten) txt rdacontent c rdamedia cr rdacarrier Marketing strategy collection Includes index Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Small business marketing Planning Strategic planning Erscheint auch als Druck-Ausgabe, Paperback 978-1-60649-373-1 https://doi.org/10.4128/9781606493748 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Anderson, David William Strategic marketing planning for the small to medium-sized business writing a marketing plan Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Small business marketing Planning Strategic planning |
| title | Strategic marketing planning for the small to medium-sized business writing a marketing plan |
| title_auth | Strategic marketing planning for the small to medium-sized business writing a marketing plan |
| title_exact_search | Strategic marketing planning for the small to medium-sized business writing a marketing plan |
| title_full | Strategic marketing planning for the small to medium-sized business writing a marketing plan David W. Anderson |
| title_fullStr | Strategic marketing planning for the small to medium-sized business writing a marketing plan David W. Anderson |
| title_full_unstemmed | Strategic marketing planning for the small to medium-sized business writing a marketing plan David W. Anderson |
| title_short | Strategic marketing planning for the small to medium-sized business |
| title_sort | strategic marketing planning for the small to medium sized business writing a marketing plan |
| title_sub | writing a marketing plan |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Wirtschaft Small business marketing Planning Strategic planning |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Wirtschaft Small business marketing Planning Strategic planning |
| url | https://doi.org/10.4128/9781606493748 |
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