APA (7th ed.) Citation

Anderson, D. W. (2012). Strategic marketing planning for the small to medium-sized business: Writing a marketing plan (First edition.). Business Expert Press. https://doi.org/10.4128/9781606493748

Chicago Style (17th ed.) Citation

Anderson, David William. Strategic Marketing Planning for the Small to Medium-sized Business: Writing a Marketing Plan. First edition. New York, N.Y: Business Expert Press, 2012. https://doi.org/10.4128/9781606493748.

MLA (9th ed.) Citation

Anderson, David William. Strategic Marketing Planning for the Small to Medium-sized Business: Writing a Marketing Plan. First edition. Business Expert Press, 2012. https://doi.org/10.4128/9781606493748.