APA (7th ed.) Citation

Lorange, P. (2014). From great to gone: Why FMCG companies are losing the race for customers. Gower.

Chicago Style (17th ed.) Citation

Lorange, Peter. From Great to Gone: Why FMCG Companies Are Losing the Race for Customers. Farnham, Surrey, UK: Gower, 2014.

MLA (9th ed.) Citation

Lorange, Peter. From Great to Gone: Why FMCG Companies Are Losing the Race for Customers. Gower, 2014.

Warning: These citations may not always be 100% accurate.