Marketing greatest hits, Volume II: another masterclass in modern marketing ideas
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Bloomsbury Pub.
2012
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| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references (pages 126-188) and index Cover; Contents; CHAPTER 1. THE BIG ISSUES: CHAOS AND EMOTION IN A CROWDED WORLD; Too much of everything: Hot, Flat, and Crowded; If everything is all over the place, what can you do?: Chaotics; It's a big issue -- no, it's a small issue: The Little Big Things; When facts are not facts: The Spirit Level Delusion; Are feelings more important than facts?: Emotionomics; Motivation is not all about the money: Drive; CHAPTER 2. BEHAVIOURAL ECONOMICS: THE WORLD OF IRRATIONALITY AND CHOICE ARCHITECTURE; Actually, it is all about the money: The Undercover Economist Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence |
| Physical Description: | 1 Online-Ressource (203 pages) |
| ISBN: | 9781408159705 1408159708 |
Staff View
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| id | DE-604.BV042740351 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 9781408159705 1408159708 |
| language | English |
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| spelling | Duncan, Kevin Verfasser aut Marketing greatest hits, Volume II another masterclass in modern marketing ideas Kevin Duncan Marketing greatest hits Another masterclass in modern marketing ideas London Bloomsbury Pub. 2012 1 Online-Ressource (203 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 126-188) and index Cover; Contents; CHAPTER 1. THE BIG ISSUES: CHAOS AND EMOTION IN A CROWDED WORLD; Too much of everything: Hot, Flat, and Crowded; If everything is all over the place, what can you do?: Chaotics; It's a big issue -- no, it's a small issue: The Little Big Things; When facts are not facts: The Spirit Level Delusion; Are feelings more important than facts?: Emotionomics; Motivation is not all about the money: Drive; CHAPTER 2. BEHAVIOURAL ECONOMICS: THE WORLD OF IRRATIONALITY AND CHOICE ARCHITECTURE; Actually, it is all about the money: The Undercover Economist Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books are summarised in six short chapters, one-minute summaries, and one-sentence BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Business fast Marketing fast Wirtschaft Marketing Business http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=444393 Aggregator Volltext |
| spellingShingle | Duncan, Kevin Marketing greatest hits, Volume II another masterclass in modern marketing ideas BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Business fast Marketing fast Wirtschaft Marketing Business |
| title | Marketing greatest hits, Volume II another masterclass in modern marketing ideas |
| title_alt | Marketing greatest hits Another masterclass in modern marketing ideas |
| title_auth | Marketing greatest hits, Volume II another masterclass in modern marketing ideas |
| title_exact_search | Marketing greatest hits, Volume II another masterclass in modern marketing ideas |
| title_full | Marketing greatest hits, Volume II another masterclass in modern marketing ideas Kevin Duncan |
| title_fullStr | Marketing greatest hits, Volume II another masterclass in modern marketing ideas Kevin Duncan |
| title_full_unstemmed | Marketing greatest hits, Volume II another masterclass in modern marketing ideas Kevin Duncan |
| title_short | Marketing greatest hits, Volume II |
| title_sort | marketing greatest hits volume ii another masterclass in modern marketing ideas |
| title_sub | another masterclass in modern marketing ideas |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Business fast Marketing fast Wirtschaft Marketing Business |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Business Marketing Wirtschaft |
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