Customer lifetime value: reshaping the way we manage to maximize profits : co-published as Journal of relationship marketing, Volume 5, Numbers 2/3 2006
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York
Routledge, Taylor & Francis Group
2010
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| Subjects: | |
| Online Access: | TUM01 Volltext |
| Item Description: | "Transferred to Digital Printing 2010 by Routledge" - Rückseite der Titelseite |
| Physical Description: | 1 Online-Ressource (144 Seiten) |
| ISBN: | 9781136452888 1136452885 |
Staff View
MARC
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| 245 | 1 | 0 | |a Customer lifetime value |b reshaping the way we manage to maximize profits : co-published as Journal of relationship marketing, Volume 5, Numbers 2/3 2006 |c David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors |
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| 500 | |a "Transferred to Digital Printing 2010 by Routledge" - Rückseite der Titelseite | ||
| 505 | 8 | |a Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing p | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Customer relations / Management |2 fast | |
| 650 | 7 | |a Relationship marketing |2 fast | |
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| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Customer relations |x Management | |
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Record in the Search Index
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| author | Bejou, David |
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| author_facet | Bejou, David |
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| contents | Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing p |
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| dewey-full | 658.8/12 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 658.812 |
| dewey-search | 658.8/12 658.812 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042740057 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 9781136452888 1136452885 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028170929 |
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| physical | 1 Online-Ressource (144 Seiten) |
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| publishDate | 2010 |
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| spelling | Bejou, David Verfasser (DE-588)17113561X aut Customer lifetime value reshaping the way we manage to maximize profits : co-published as Journal of relationship marketing, Volume 5, Numbers 2/3 2006 David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors New York Routledge, Taylor & Francis Group 2010 © 2006 1 Online-Ressource (144 Seiten) txt rdacontent c rdamedia cr rdacarrier "Transferred to Digital Printing 2010 by Routledge" - Rückseite der Titelseite Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing p Customer relations / Management Relationship marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations / Management fast Relationship marketing fast Wirtschaft Customer relations Management Keiningham, Timothy Sonstige (DE-588)17130876X oth Aksoy, Lerzan Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 978-0-7890-3436-6 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=564120 Aggregator Volltext |
| spellingShingle | Bejou, David Customer lifetime value reshaping the way we manage to maximize profits : co-published as Journal of relationship marketing, Volume 5, Numbers 2/3 2006 Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing p Customer relations / Management Relationship marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations / Management fast Relationship marketing fast Wirtschaft Customer relations Management |
| title | Customer lifetime value reshaping the way we manage to maximize profits : co-published as Journal of relationship marketing, Volume 5, Numbers 2/3 2006 |
| title_auth | Customer lifetime value reshaping the way we manage to maximize profits : co-published as Journal of relationship marketing, Volume 5, Numbers 2/3 2006 |
| title_exact_search | Customer lifetime value reshaping the way we manage to maximize profits : co-published as Journal of relationship marketing, Volume 5, Numbers 2/3 2006 |
| title_full | Customer lifetime value reshaping the way we manage to maximize profits : co-published as Journal of relationship marketing, Volume 5, Numbers 2/3 2006 David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors |
| title_fullStr | Customer lifetime value reshaping the way we manage to maximize profits : co-published as Journal of relationship marketing, Volume 5, Numbers 2/3 2006 David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors |
| title_full_unstemmed | Customer lifetime value reshaping the way we manage to maximize profits : co-published as Journal of relationship marketing, Volume 5, Numbers 2/3 2006 David Bejou, Timothy L. Keiningham, Lerzan Aksoy, editors |
| title_short | Customer lifetime value |
| title_sort | customer lifetime value reshaping the way we manage to maximize profits co published as journal of relationship marketing volume 5 numbers 2 3 2006 |
| title_sub | reshaping the way we manage to maximize profits : co-published as Journal of relationship marketing, Volume 5, Numbers 2/3 2006 |
| topic | Customer relations / Management Relationship marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Customer relations / Management fast Relationship marketing fast Wirtschaft Customer relations Management |
| topic_facet | Customer relations / Management Relationship marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Customer relations Management |
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