APA (7th ed.) Citation

Bejou, D. (2010). Customer lifetime value: Reshaping the way we manage to maximize profits : co-published as Journal of relationship marketing, Volume 5, Numbers 2/3 2006. Routledge, Taylor & Francis Group.

Chicago Style (17th ed.) Citation

Bejou, David. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits : Co-published as Journal of Relationship Marketing, Volume 5, Numbers 2/3 2006. New York: Routledge, Taylor & Francis Group, 2010.

MLA (9th ed.) Citation

Bejou, David. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits : Co-published as Journal of Relationship Marketing, Volume 5, Numbers 2/3 2006. Routledge, Taylor & Francis Group, 2010.