The business plan workbook:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
KoganPage
2015
|
| Edition: | Eighth edition |
| Subjects: | |
| Online Access: | EUV01 TUM01 |
| Item Description: | "A practical guide to new venture creation and development" - Titelzusatz auf dem Cover |
| Physical Description: | 1 Online-Ressource (XXI, 327 Seiten) |
| ISBN: | 9780749472849 0749472847 9780749472832 0749472839 |
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MARC
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| 500 | |a "A practical guide to new venture creation and development" - Titelzusatz auf dem Cover | ||
| 505 | 8 | |a "Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value. The new edition includes new material on the 7 Ps of Marketing, coming up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. Featuring new and updated case studies of real life entrepreneurs, and online resources, this book takes a practical approach to topic of business planning for new venture creation and development"-- | |
| 505 | 8 | |a "One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning"-- | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Development / Business Development |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Strategic Planning |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Entrepreneurship |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Business enterprises / Finance |2 fast | |
| 650 | 7 | |a Business planning |2 fast | |
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| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Business planning | |
| 650 | 4 | |a Business enterprises |x Finance | |
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Record in the Search Index
| _version_ | 1804174954439114752 |
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| any_adam_object | |
| author | Barrow, Colin Barrow, Paul Brown, Robert 1937- |
| author_GND | (DE-588)123671493 (DE-588)136391915 |
| author_facet | Barrow, Colin Barrow, Paul Brown, Robert 1937- |
| author_role | aut aut aut |
| author_sort | Barrow, Colin |
| author_variant | c b cb p b pb r b rb |
| building | Verbundindex |
| bvnumber | BV042739896 |
| classification_rvk | QP 340 QP 360 |
| collection | ZDB-4-NLEBK ebook |
| contents | "Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value. The new edition includes new material on the 7 Ps of Marketing, coming up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. Featuring new and updated case studies of real life entrepreneurs, and online resources, this book takes a practical approach to topic of business planning for new venture creation and development"-- "One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning"-- |
| ctrlnum | (ZDB-4-NLEBK)935764 (OCoLC)899265181 (DE-599)BVBBV042739896 |
| dewey-full | 658.4012 658.4/01 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4012 658.4/01 |
| dewey-search | 658.4012 658.4/01 |
| dewey-sort | 3658.4012 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Eighth edition |
| format | Electronic eBook |
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| id | DE-604.BV042739896 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 9780749472849 0749472847 9780749472832 0749472839 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028170767 |
| oclc_num | 899265181 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-521 |
| owner_facet | DE-91 DE-BY-TUM DE-521 |
| physical | 1 Online-Ressource (XXI, 327 Seiten) |
| psigel | ZDB-4-NLEBK ebook ZDB-4-NLEBK EUV_EK_EBSCO ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | KoganPage |
| record_format | marc |
| spelling | Barrow, Colin Verfasser (DE-588)123671493 aut The business plan workbook Colin Barrow, Paul Barrow, Robert Brown Eighth edition London KoganPage 2015 1 Online-Ressource (XXI, 327 Seiten) txt rdacontent c rdamedia cr rdacarrier "A practical guide to new venture creation and development" - Titelzusatz auf dem Cover "Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value. The new edition includes new material on the 7 Ps of Marketing, coming up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. Featuring new and updated case studies of real life entrepreneurs, and online resources, this book takes a practical approach to topic of business planning for new venture creation and development"-- "One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning"-- BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Entrepreneurship bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business enterprises / Finance fast Business planning fast Bedrijfsplanning gtt Unternehmen Wirtschaft Business planning Business enterprises Finance Geschäftsplan (DE-588)4156961-1 gnd rswk-swf Geschäftsplan (DE-588)4156961-1 s DE-604 Barrow, Paul Verfasser aut Brown, Robert 1937- Verfasser (DE-588)136391915 aut |
| spellingShingle | Barrow, Colin Barrow, Paul Brown, Robert 1937- The business plan workbook "Equally suitable for academic and professional courses and for those developing small businesses, this book provides 29 assignments that cover all aspects of business planning, from creating a competitive business strategy through to forecasting sales volume and value. The new edition includes new material on the 7 Ps of Marketing, coming up with a winning business idea, strategies for planning growth, and reviewing product or service propositions. Featuring new and updated case studies of real life entrepreneurs, and online resources, this book takes a practical approach to topic of business planning for new venture creation and development"-- "One of the most important steps in launching a new venture or expanding an existing one is the creation of a business plan. Time after time, studies and real-life examples reveal that the absence of a written business plan leads to a higher incidence of failure for new businesses, and inhibits growth and development. Based on methodology developed at Cranfield School of Management, The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan. With new additional material covering the 7 Ps of Marketing, a section of Planning for Growth and a range of new and updated case studies of real life entrepreneurs, this classic text is an invaluable guide to all aspects of business planning"-- BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Entrepreneurship bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business enterprises / Finance fast Business planning fast Bedrijfsplanning gtt Unternehmen Wirtschaft Business planning Business enterprises Finance Geschäftsplan (DE-588)4156961-1 gnd |
| subject_GND | (DE-588)4156961-1 |
| title | The business plan workbook |
| title_auth | The business plan workbook |
| title_exact_search | The business plan workbook |
| title_full | The business plan workbook Colin Barrow, Paul Barrow, Robert Brown |
| title_fullStr | The business plan workbook Colin Barrow, Paul Barrow, Robert Brown |
| title_full_unstemmed | The business plan workbook Colin Barrow, Paul Barrow, Robert Brown |
| title_short | The business plan workbook |
| title_sort | the business plan workbook |
| topic | BUSINESS & ECONOMICS / Development / Business Development bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Entrepreneurship bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Business enterprises / Finance fast Business planning fast Bedrijfsplanning gtt Unternehmen Wirtschaft Business planning Business enterprises Finance Geschäftsplan (DE-588)4156961-1 gnd |
| topic_facet | BUSINESS & ECONOMICS / Development / Business Development BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Entrepreneurship BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Business enterprises / Finance Business planning Bedrijfsplanning Unternehmen Wirtschaft Business enterprises Finance Geschäftsplan |
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