Origination: the geographies of brands and branding
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, UK
Wiley Blackwell
[2015]
|
| Ausgabe: | First published |
| Schriftenreihe: | RGS-IBG book series
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Description based upon print version of record |
| Beschreibung: | 1 Online-Ressource (xiii, 228 Seiten) |
| ISBN: | 9781118556399 1118556399 |
Internformat
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| 505 | 8 | |a Title Page; Copyright Page; Contents; Series Editors' Preface; Acknowledgements; Permissions; List of Tables; List of Figures; Chapter One Introduction; Introduction: Where are goods and services commodities from and why does it matter?; The origins of brands and branding; The rise of brands and branding; The missing geographies of brands and branding; The aims and organization of the book; Chapter Two The Geographies of Brands and Branding; Introduction; Defining the brand and branding; The geographical in brands and branding; Geographical associations in brands and branding | |
| 505 | 8 | |a Brands and branding in spatial circuits of meaning and valueSummary and conclusions; Chapter Three Origination; Introduction; Geographical origin(s) and provenance; Beyond 'Country of Origin'; The socio-spatial histories of brands and branding; Origination; Origination in clothing and tele-mediated services; Researching origination in the geographies of brands and branding; Summary and conclusions; Chapter Four 'Local' Origination ... Newcastle Brown Ale; Introduction; Producing the 'local' in Newcastle Brown Ale; Circulating the 'local' in Newcastle Brown Ale | |
| 505 | 8 | |a Consuming the 'local' in Newcastle Brown AleRegulating the 'local' in Newcastle Brown Ale; Summary and conclusions; Chapter Five 'National' Origination ... Burberry; Introduction; Producing Britishness in Burberry; Circulating Britishness in Burberry; Consuming Britishness in Burberry; Regulating Britishness in Burberry; Summary and Conclusions; Chapter Six 'Global' Origination ... Apple; Introduction; Producing the 'global' in Apple; Circulating the 'global' in Apple; Consuming the 'global' in Apple; Regulating the 'global' in Apple; Summary and conclusions; Chapter Seven Territorial Development | |
| 505 | 8 | |a IntroductionOrigination in territorial development; The potential of origination in territorial development; The limitations of origination in territorial development; Summary and conclusions; Chapter Eight Conclusions; Introduction; Origination in the political and cultural economy of the geographies of brands and branding; The politics of origination; Origination and geographically uneven development; References; Index; EULA | |
| 505 | 8 | |a 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl | |
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| 650 | 4 | |a Branding (Marketing) | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Pike, Andy 1968- |
| author_GND | (DE-588)140812229 |
| author_facet | Pike, Andy 1968- |
| author_role | aut |
| author_sort | Pike, Andy 1968- |
| author_variant | a p ap |
| building | Verbundindex |
| bvnumber | BV042739704 |
| collection | ZDB-4-NLEBK |
| contents | Title Page; Copyright Page; Contents; Series Editors' Preface; Acknowledgements; Permissions; List of Tables; List of Figures; Chapter One Introduction; Introduction: Where are goods and services commodities from and why does it matter?; The origins of brands and branding; The rise of brands and branding; The missing geographies of brands and branding; The aims and organization of the book; Chapter Two The Geographies of Brands and Branding; Introduction; Defining the brand and branding; The geographical in brands and branding; Geographical associations in brands and branding Brands and branding in spatial circuits of meaning and valueSummary and conclusions; Chapter Three Origination; Introduction; Geographical origin(s) and provenance; Beyond 'Country of Origin'; The socio-spatial histories of brands and branding; Origination; Origination in clothing and tele-mediated services; Researching origination in the geographies of brands and branding; Summary and conclusions; Chapter Four 'Local' Origination ... Newcastle Brown Ale; Introduction; Producing the 'local' in Newcastle Brown Ale; Circulating the 'local' in Newcastle Brown Ale Consuming the 'local' in Newcastle Brown AleRegulating the 'local' in Newcastle Brown Ale; Summary and conclusions; Chapter Five 'National' Origination ... Burberry; Introduction; Producing Britishness in Burberry; Circulating Britishness in Burberry; Consuming Britishness in Burberry; Regulating Britishness in Burberry; Summary and Conclusions; Chapter Six 'Global' Origination ... Apple; Introduction; Producing the 'global' in Apple; Circulating the 'global' in Apple; Consuming the 'global' in Apple; Regulating the 'global' in Apple; Summary and conclusions; Chapter Seven Territorial Development IntroductionOrigination in territorial development; The potential of origination in territorial development; The limitations of origination in territorial development; Summary and conclusions; Chapter Eight Conclusions; Introduction; Origination in the political and cultural economy of the geographies of brands and branding; The politics of origination; Origination and geographically uneven development; References; Index; EULA 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl |
| ctrlnum | (ZDB-4-NLEBK)985065 (OCoLC)907640716 (DE-599)BVBBV042739704 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
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| isbn | 9781118556399 1118556399 |
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| spelling | Pike, Andy 1968- Verfasser (DE-588)140812229 aut Origination the geographies of brands and branding Andy Pike First published Chichester, West Sussex, UK Wiley Blackwell [2015] 1 Online-Ressource (xiii, 228 Seiten) txt rdacontent c rdamedia cr rdacarrier RGS-IBG book series Description based upon print version of record Title Page; Copyright Page; Contents; Series Editors' Preface; Acknowledgements; Permissions; List of Tables; List of Figures; Chapter One Introduction; Introduction: Where are goods and services commodities from and why does it matter?; The origins of brands and branding; The rise of brands and branding; The missing geographies of brands and branding; The aims and organization of the book; Chapter Two The Geographies of Brands and Branding; Introduction; Defining the brand and branding; The geographical in brands and branding; Geographical associations in brands and branding Brands and branding in spatial circuits of meaning and valueSummary and conclusions; Chapter Three Origination; Introduction; Geographical origin(s) and provenance; Beyond 'Country of Origin'; The socio-spatial histories of brands and branding; Origination; Origination in clothing and tele-mediated services; Researching origination in the geographies of brands and branding; Summary and conclusions; Chapter Four 'Local' Origination ... Newcastle Brown Ale; Introduction; Producing the 'local' in Newcastle Brown Ale; Circulating the 'local' in Newcastle Brown Ale Consuming the 'local' in Newcastle Brown AleRegulating the 'local' in Newcastle Brown Ale; Summary and conclusions; Chapter Five 'National' Origination ... Burberry; Introduction; Producing Britishness in Burberry; Circulating Britishness in Burberry; Consuming Britishness in Burberry; Regulating Britishness in Burberry; Summary and Conclusions; Chapter Six 'Global' Origination ... Apple; Introduction; Producing the 'global' in Apple; Circulating the 'global' in Apple; Consuming the 'global' in Apple; Regulating the 'global' in Apple; Summary and conclusions; Chapter Seven Territorial Development IntroductionOrigination in territorial development; The potential of origination in territorial development; The limitations of origination in territorial development; Summary and conclusions; Chapter Eight Conclusions; Introduction; Origination in the political and cultural economy of the geographies of brands and branding; The politics of origination; Origination and geographically uneven development; References; Index; EULA 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl Brand name products Branding (Marketing) Globalization Marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Globalisierung Wirtschaft Commercial geography Geografischer Raum (DE-588)4156686-5 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Marke (DE-588)4074577-6 s Geografischer Raum (DE-588)4156686-5 s 1\p DE-604 Royal Geographical Society Sonstige (DE-588)1009629-2 oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=985065 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Pike, Andy 1968- Origination the geographies of brands and branding Title Page; Copyright Page; Contents; Series Editors' Preface; Acknowledgements; Permissions; List of Tables; List of Figures; Chapter One Introduction; Introduction: Where are goods and services commodities from and why does it matter?; The origins of brands and branding; The rise of brands and branding; The missing geographies of brands and branding; The aims and organization of the book; Chapter Two The Geographies of Brands and Branding; Introduction; Defining the brand and branding; The geographical in brands and branding; Geographical associations in brands and branding Brands and branding in spatial circuits of meaning and valueSummary and conclusions; Chapter Three Origination; Introduction; Geographical origin(s) and provenance; Beyond 'Country of Origin'; The socio-spatial histories of brands and branding; Origination; Origination in clothing and tele-mediated services; Researching origination in the geographies of brands and branding; Summary and conclusions; Chapter Four 'Local' Origination ... Newcastle Brown Ale; Introduction; Producing the 'local' in Newcastle Brown Ale; Circulating the 'local' in Newcastle Brown Ale Consuming the 'local' in Newcastle Brown AleRegulating the 'local' in Newcastle Brown Ale; Summary and conclusions; Chapter Five 'National' Origination ... Burberry; Introduction; Producing Britishness in Burberry; Circulating Britishness in Burberry; Consuming Britishness in Burberry; Regulating Britishness in Burberry; Summary and Conclusions; Chapter Six 'Global' Origination ... Apple; Introduction; Producing the 'global' in Apple; Circulating the 'global' in Apple; Consuming the 'global' in Apple; Regulating the 'global' in Apple; Summary and conclusions; Chapter Seven Territorial Development IntroductionOrigination in territorial development; The potential of origination in territorial development; The limitations of origination in territorial development; Summary and conclusions; Chapter Eight Conclusions; Introduction; Origination in the political and cultural economy of the geographies of brands and branding; The politics of origination; Origination and geographically uneven development; References; Index; EULA 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl Brand name products Branding (Marketing) Globalization Marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Globalisierung Wirtschaft Commercial geography Geografischer Raum (DE-588)4156686-5 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4156686-5 (DE-588)4074577-6 |
| title | Origination the geographies of brands and branding |
| title_auth | Origination the geographies of brands and branding |
| title_exact_search | Origination the geographies of brands and branding |
| title_full | Origination the geographies of brands and branding Andy Pike |
| title_fullStr | Origination the geographies of brands and branding Andy Pike |
| title_full_unstemmed | Origination the geographies of brands and branding Andy Pike |
| title_short | Origination |
| title_sort | origination the geographies of brands and branding |
| title_sub | the geographies of brands and branding |
| topic | Brand name products Branding (Marketing) Globalization Marketing BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Globalisierung Wirtschaft Commercial geography Geografischer Raum (DE-588)4156686-5 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Brand name products Branding (Marketing) Globalization Marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Globalisierung Wirtschaft Commercial geography Geografischer Raum Marke |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=985065 |
| work_keys_str_mv | AT pikeandy originationthegeographiesofbrandsandbranding AT royalgeographicalsociety originationthegeographiesofbrandsandbranding |