The strategic alliance handbook: a practitioners guide to business-to-business collaborations
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Bibliographic Details
Main Author: Nevin, Mike (Author)
Format: Electronic eBook
Language:English
Published: Farnham Gower Publishing 2014
Subjects:
Online Access:Volltext
Item Description:Title from PDF title page (viewed on Sept. 10, 2014)
Includes bibliographical references and index
About author (TBC) -- Conventions -- How to read this book -- Foreword -- Preface -- Acknowledgements -- Emerging alliance best practice -- Alliance success factors -- Common challenges -- Alliance analysis -- Benchmarking alliance relationships -- Organisational alliance maturity -- Alliance optimisation -- Creating a new strategic alliance -- Common success factors -- The commercial dimension -- The technical dimension -- The strategic dimension -- The cultural dimension -- The operational dimension -- Special strategic alliances -- Co-opetition -- sleeping with the enemy -- Insource/outsource/smartsource -- Developing alliance capability -- Partnering with smes -- Developing alliance programmes -- Alliance standards & schemes -- The strategic alliance professional -- Collaboration : the future -- Appendix 1: about alliance best practice -- Appendix 2; alliance best practice database -- Appendix 3: list of companies contributing to the alliance best practice database -- Appendix 4: definition of terms -- Appendix 5: further reading -- Appendix 6: useful websites -- Appendix 7: useful additional resources
Physical Description:1 Online-Ressource (pages cm)
ISBN:9780754681427
0754681424

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