The people powered brand: a blueprint for B2B brand and culture transformation
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Ithaca, NY
Paramount Market Publishing, Inc
[2014]
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (x, 158 pages) |
| ISBN: | 0985179554 9780985179557 |
Staff View
MARC
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| id | DE-604.BV042739645 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:36Z |
| institution | BVB |
| isbn | 0985179554 9780985179557 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028170516 |
| oclc_num | 893440474 |
| open_access_boolean | |
| physical | 1 Online-Ressource (x, 158 pages) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Paramount Market Publishing, Inc |
| record_format | marc |
| spelling | Wirthwein, Chris Verfasser aut The people powered brand a blueprint for B2B brand and culture transformation Chris Wirthwein, Joe Bannon Ithaca, NY Paramount Market Publishing, Inc [2014] 1 Online-Ressource (x, 158 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Branding (Marketing) fast Industrial marketing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Industrial marketing Branding (Marketing) Bannon, Joe Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=775574 Aggregator Volltext |
| spellingShingle | Wirthwein, Chris The people powered brand a blueprint for B2B brand and culture transformation Branding (Marketing) fast Industrial marketing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Industrial marketing Branding (Marketing) |
| title | The people powered brand a blueprint for B2B brand and culture transformation |
| title_auth | The people powered brand a blueprint for B2B brand and culture transformation |
| title_exact_search | The people powered brand a blueprint for B2B brand and culture transformation |
| title_full | The people powered brand a blueprint for B2B brand and culture transformation Chris Wirthwein, Joe Bannon |
| title_fullStr | The people powered brand a blueprint for B2B brand and culture transformation Chris Wirthwein, Joe Bannon |
| title_full_unstemmed | The people powered brand a blueprint for B2B brand and culture transformation Chris Wirthwein, Joe Bannon |
| title_short | The people powered brand |
| title_sort | the people powered brand a blueprint for b2b brand and culture transformation |
| title_sub | a blueprint for B2B brand and culture transformation |
| topic | Branding (Marketing) fast Industrial marketing fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Industrial marketing Branding (Marketing) |
| topic_facet | Branding (Marketing) Industrial marketing BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft |
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