Verfügbarkeit: Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications:

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Clow, Kenneth E. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston ; Munich [u.a.] Pearson 2016
Ausgabe:	7. ed., global ed.
Schriftenreihe:	Always learning
Schlagworte:	Reclame Communication in marketing Advertising Werbung Sales-promotion Unternehmen Marktkommunikation Marketingmanagement Integriertes Management Lehrbuch
Beschreibung:	496 S. Ill., graph. Darst.
ISBN:	9781292093635 1292093633

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV042726597
003	DE-604
005	00000000000000.0
007	t
008	150730s2016 xxuad\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 9781292093635 \|c pbk \|9 978-1-292-09363-5
020			\|a 1292093633 \|9 1-292-09363-3
035			\|a (OCoLC)915334555
035			\|a (DE-599)BVBBV042726597
040			\|a DE-604 \|b ger \|e aacr
041	0		\|a eng
044			\|a xxu \|c US
049			\|a DE-573 \|a DE-862 \|a DE-1049 \|a DE-1050
050		0	\|a HF5415.123
082	0		\|a 659.1 \|2 22
084			\|a QP 620 \|0 (DE-625)141911: \|2 rvk
084			\|a QP 630 \|0 (DE-625)141916: \|2 rvk
100	1		\|a Clow, Kenneth E. \|e Verfasser \|4 aut
245	1	0	\|a Integrated advertising, promotion, and marketing communications \|c Kenneth E. Clow ; Donald Baack
250			\|a 7. ed., global ed.
264		1	\|a Boston ; Munich [u.a.] \|b Pearson \|c 2016
300			\|a 496 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
490	0		\|a Always learning
650		7	\|a Reclame \|2 gtt
650		4	\|a Communication in marketing
650		4	\|a Advertising
650	0	7	\|a Werbung \|0 (DE-588)4065541-6 \|2 gnd \|9 rswk-swf
650	0	7	\|a Sales-promotion \|0 (DE-588)4076968-9 \|2 gnd \|9 rswk-swf
650	0	7	\|a Unternehmen \|0 (DE-588)4061963-1 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marktkommunikation \|0 (DE-588)4131075-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Integriertes Management \|0 (DE-588)4346301-0 \|2 gnd \|9 rswk-swf
655		7	\|8 1\p \|0 (DE-588)4123623-3 \|a Lehrbuch \|2 gnd-content
689	0	0	\|a Unternehmen \|0 (DE-588)4061963-1 \|D s
689	0	1	\|a Marktkommunikation \|0 (DE-588)4131075-5 \|D s
689	0	2	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	0	3	\|a Sales-promotion \|0 (DE-588)4076968-9 \|D s
689	0	4	\|a Integriertes Management \|0 (DE-588)4346301-0 \|D s
689	0		\|5 DE-604
689	1	0	\|a Werbung \|0 (DE-588)4065541-6 \|D s
689	1	1	\|a Sales-promotion \|0 (DE-588)4076968-9 \|D s
689	1	2	\|a Marketingmanagement \|0 (DE-588)4168907-0 \|D s
689	1		\|8 2\p \|5 DE-604
700	1		\|a Baack, Donald \|e Sonstige \|4 oth
999			\|a oai:aleph.bib-bvb.de:BVB01-028157695
883	1		\|8 1\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk
883	1		\|8 2\p \|a cgwrk \|d 20201028 \|q DE-101 \|u https://d-nb.info/provenance/plan#cgwrk

Datensatz im Suchindex

DE-BY-862_location	2000
DE-BY-FWS_call_number	2000/QP 630 C648(7)
DE-BY-FWS_katkey	617683
DE-BY-FWS_media_number	083000515402
_version_	1806176315313750016
any_adam_object
author	Clow, Kenneth E.
author_facet	Clow, Kenneth E.
author_role	aut
author_sort	Clow, Kenneth E.
author_variant	k e c ke kec
building	Verbundindex
bvnumber	BV042726597
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.123
callnumber-search	HF5415.123
callnumber-sort	HF 45415.123
callnumber-subject	HF - Commerce
classification_rvk	QP 620 QP 630
ctrlnum	(OCoLC)915334555 (DE-599)BVBBV042726597
dewey-full	659.1
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1
dewey-search	659.1
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	7. ed., global ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02329nam a2200625zc 4500</leader><controlfield tag="001">BV042726597</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">150730s2016 xxuad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292093635</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-292-09363-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1292093633</subfield><subfield code="9">1-292-09363-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)915334555</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042726597</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-1050</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.123</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield><subfield code="2">22</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 620</subfield><subfield code="0">(DE-625)141911:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Clow, Kenneth E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Integrated advertising, promotion, and marketing communications</subfield><subfield code="c">Kenneth E. Clow ; Donald Baack</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">7. ed., global ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston ; Munich [u.a.]</subfield><subfield code="b">Pearson</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">496 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Always learning</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marktkommunikation</subfield><subfield code="0">(DE-588)4131075-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="4"><subfield code="a">Integriertes Management</subfield><subfield code="0">(DE-588)4346301-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Baack, Donald</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028157695</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection>
genre	1\p (DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV042726597
illustrated	Illustrated
indexdate	2024-08-01T11:19:21Z
institution	BVB
isbn	9781292093635 1292093633
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028157695
oclc_num	915334555
open_access_boolean
owner	DE-573 DE-862 DE-BY-FWS DE-1049 DE-1050
owner_facet	DE-573 DE-862 DE-BY-FWS DE-1049 DE-1050
physical	496 S. Ill., graph. Darst.
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	Pearson
record_format	marc
series2	Always learning
spellingShingle	Clow, Kenneth E. Integrated advertising, promotion, and marketing communications Reclame gtt Communication in marketing Advertising Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Integriertes Management (DE-588)4346301-0 gnd
subject_GND	(DE-588)4065541-6 (DE-588)4076968-9 (DE-588)4061963-1 (DE-588)4131075-5 (DE-588)4168907-0 (DE-588)4346301-0 (DE-588)4123623-3
title	Integrated advertising, promotion, and marketing communications
title_auth	Integrated advertising, promotion, and marketing communications
title_exact_search	Integrated advertising, promotion, and marketing communications
title_full	Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack
title_fullStr	Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack
title_full_unstemmed	Integrated advertising, promotion, and marketing communications Kenneth E. Clow ; Donald Baack
title_short	Integrated advertising, promotion, and marketing communications
title_sort	integrated advertising promotion and marketing communications
topic	Reclame gtt Communication in marketing Advertising Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd Unternehmen (DE-588)4061963-1 gnd Marktkommunikation (DE-588)4131075-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Integriertes Management (DE-588)4346301-0 gnd
topic_facet	Reclame Communication in marketing Advertising Werbung Sales-promotion Unternehmen Marktkommunikation Marketingmanagement Integriertes Management Lehrbuch
work_keys_str_mv	AT clowkennethe integratedadvertisingpromotionandmarketingcommunications AT baackdonald integratedadvertisingpromotionandmarketingcommunications

Verfügbarkeit

THWS Schweinfurt Zentralbibliothek Lesesaal

Bestandesangaben von THWS Schweinfurt Zentralbibliothek Lesesaal
Signatur:	2000 QP 630 C648(7)
Exemplar 1	ausleihbar Verfügbar Bestellen

MARC

Datensatz im Suchindex

THWS Schweinfurt Zentralbibliothek Lesesaal

Ähnliche Einträge