APA-Zitierstil (7. Ausg.)

Clow, K. E. (2016). Integrated advertising, promotion, and marketing communications (7. ed., global ed.). Pearson.

Chicago-Zitierstil (17. Ausg.)

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 7. ed., global ed. Boston ; Munich [u.a.]: Pearson, 2016.

MLA-Zitierstil (9. Ausg.)

Clow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 7. ed., global ed. Pearson, 2016.