Attitude strength: antecedents and consequences

Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of r...

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Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken Taylor and Francis 2014
Schlagworte:
Zusammenfassung:Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest dire
Beschreibung:Description based upon print version of record
Beschreibung:1 Online-Ressource
ISBN:9781315807041
9780805810868