Determinanten des Innovationserfolgs: eine Analyse mit Scannerdaten für den Deutschen Joghurtmarkt = What explains the success of product innovations? An analysis with scanner data for the German market of yoghurt
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Bibliographic Details
Main Authors: Herrmann, Roland 1952- (Author), Garvert, Rebecca (Author)
Format: Book
Language:German
Published: Gießen Inst. für Agrarpolitik und Marktforschung 2011 ca.
Subjects:
Item Description:Zsfassung in engl. Sprache
Aus: GJAE 60 (2011), Nr. 3, S. 170 - 185
Physical Description:16 Bl. graph. Darst.

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