Verfügbarkeit: Campaign craft

Campaign craft: the strategies, tactics, and art of political campaign management

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Bibliographische Detailangaben
Hauptverfasser:	Burton, Michael John (VerfasserIn), Miller, William J. 1984- (VerfasserIn), Shea, Daniel M. 1961- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Santa Barbara, California ; Denver, Colorado Praeger [2015]
Ausgabe:	Fifth edition
Schlagworte:	Campaign management > United States Strategie Wahlkampf USA
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	Literaturverzeichnis Seite [227]-260
Beschreibung:	XXVI, 282 Seiten
ISBN:	9781440837326

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents List of Figures and Tables Preface Introduction: Consultant-Centered Campaigns I 4 W v* P VH: * ՛ Ar' £ r ~ %åi., 1 h ~H\ (¿h rj 'Wi ՝„? ts/T.i·՜ vii 5 ix xin Part I: CAMPAIGN PRELIMINARIES 1 The Campaign Plan . 3 2 The Context of the Race 13 3 Opposition Research 29 Part II: STRATEGIC THINKING 4 Segment Analysis 51 5 Survey Research 69 6 Voter Targeting 91 Part III: CONTACT 7 Fundraising Strategies and Tactics 121 8 Strategic Communications 141 9 Earncd Media 159 10 Direct Voter Contact 177 vi Contents Part IV: THE FUTURE OF ELECTIONEERING 11 New Players and New Campaigns 199 12 The Evolving Style 213 References 227 Index 261
any_adam_object	1
author	Burton, Michael John Miller, William J. 1984- Shea, Daniel M. 1961-
author_GND	(DE-588)1259530124 (DE-588)1052970265 (DE-588)132139006
author_facet	Burton, Michael John Miller, William J. 1984- Shea, Daniel M. 1961-
author_role	aut aut aut
author_sort	Burton, Michael John
author_variant	m j b mj mjb w j m wj wjm d m s dm dms
building	Verbundindex
bvnumber	BV042710498
callnumber-first	J - Political Science
callnumber-label	JK2281
callnumber-raw	JK2281
callnumber-search	JK2281
callnumber-sort	JK 42281
callnumber-subject	JK - United States
classification_rvk	MG 70470
ctrlnum	(OCoLC)924293211 (DE-599)BVBBV042710498
dewey-full	324.70973
dewey-hundreds	300 - Social sciences
dewey-ones	324 - The political process
dewey-raw	324.70973
dewey-search	324.70973
dewey-sort	3324.70973
dewey-tens	320 - Political science (Politics and government)
discipline	Politologie
edition	Fifth edition
format	Book
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spelling	Burton, Michael John Verfasser (DE-588)1259530124 aut Campaign craft the strategies, tactics, and art of political campaign management Michael John Burton, William J. Miller, and Daniel M. Shea Fifth edition Santa Barbara, California ; Denver, Colorado Praeger [2015] © 2015 XXVI, 282 Seiten txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis Seite [227]-260 Campaign management United States Strategie (DE-588)4057952-9 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s Strategie (DE-588)4057952-9 s DE-604 Miller, William J. 1984- Verfasser (DE-588)1052970265 aut Shea, Daniel M. 1961- Verfasser (DE-588)132139006 aut Erscheint auch als Online-Ausgabe 978-1-4408-3733-3 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028141849&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Burton, Michael John Miller, William J. 1984- Shea, Daniel M. 1961- Campaign craft the strategies, tactics, and art of political campaign management Campaign management United States Strategie (DE-588)4057952-9 gnd Wahlkampf (DE-588)4064292-6 gnd
subject_GND	(DE-588)4057952-9 (DE-588)4064292-6 (DE-588)4078704-7
title	Campaign craft the strategies, tactics, and art of political campaign management
title_auth	Campaign craft the strategies, tactics, and art of political campaign management
title_exact_search	Campaign craft the strategies, tactics, and art of political campaign management
title_full	Campaign craft the strategies, tactics, and art of political campaign management Michael John Burton, William J. Miller, and Daniel M. Shea
title_fullStr	Campaign craft the strategies, tactics, and art of political campaign management Michael John Burton, William J. Miller, and Daniel M. Shea
title_full_unstemmed	Campaign craft the strategies, tactics, and art of political campaign management Michael John Burton, William J. Miller, and Daniel M. Shea
title_short	Campaign craft
title_sort	campaign craft the strategies tactics and art of political campaign management
title_sub	the strategies, tactics, and art of political campaign management
topic	Campaign management United States Strategie (DE-588)4057952-9 gnd Wahlkampf (DE-588)4064292-6 gnd
topic_facet	Campaign management United States Strategie Wahlkampf USA
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028141849&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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