Köcher, S. (2015). The paradox of points: Theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs. Springer Gabler.
Chicago-Zitierstil (17. Ausg.)Köcher, Sören. The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Wiesbaden: Springer Gabler, 2015.
MLA-Zitierstil (9. Ausg.)Köcher, Sören. The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs. Springer Gabler, 2015.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.