Kirchliche Kommunikation kalkulieren: Systemtheoretische Perspektiven für die Lutherdekade 2017
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Bibliographic Details
Main Author: Uhlhorn, Frank Albrecht (Author)
Format: Electronic eBook
Language:German
Published: Berlin/Boston De Gruyter [2015]
Series:Praktische Theologie im Wissenschaftsdiskurs 18
Subjects:
Online Access:DE-1043
DE-1046
DE-858
DE-859
DE-860
DE-473
DE-739
Volltext
Item Description:Within mass media, one can rarely hear the voice of the Church. There is no lack of empirical attempts to solve the problem by means of the usual PR and advertising techniques, but they appear to have been of limited success. This study seeks a new approach. The likelihood of communication reaching its intended target audience can be improved by using a systems theory based calculus
Physical Description:1 Online-Ressource (ix,420p.)
ISBN:9783110410075
DOI:10.1515/9783110410075

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