Marketing analytics: a practical guide to real marketing science
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2015
|
| Edition: | 1. publ. |
| Series: | Marketing science series
|
| Subjects: | |
| Physical Description: | XV, 232 S. graph. Darst. |
| ISBN: | 9780749474171 |
Staff View
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Record in the Search Index
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| id | DE-604.BV042675806 |
| illustrated | Illustrated |
| indexdate | 2024-08-05T00:00:28Z |
| institution | BVB |
| isbn | 9780749474171 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028107750 |
| oclc_num | 915492636 |
| open_access_boolean | |
| owner | DE-521 DE-188 DE-11 |
| owner_facet | DE-521 DE-188 DE-11 |
| physical | XV, 232 S. graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Kogan Page |
| record_format | marc |
| series2 | Marketing science series |
| spelling | Grigsby, Mike Verfasser (DE-588)1076873251 aut Marketing analytics a practical guide to real marketing science Mike Grigsby 1. publ. London [u.a.] Kogan Page 2015 XV, 232 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing science series Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Datenanalyse (DE-588)4123037-1 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s Marketingforschung (DE-588)4200055-5 s Verbraucherforschung (DE-588)4187567-9 s Datenanalyse (DE-588)4123037-1 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-7418-8 |
| spellingShingle | Grigsby, Mike Marketing analytics a practical guide to real marketing science Marketingforschung (DE-588)4200055-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Datenanalyse (DE-588)4123037-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4168907-0 (DE-588)4123037-1 (DE-588)4187567-9 |
| title | Marketing analytics a practical guide to real marketing science |
| title_auth | Marketing analytics a practical guide to real marketing science |
| title_exact_search | Marketing analytics a practical guide to real marketing science |
| title_full | Marketing analytics a practical guide to real marketing science Mike Grigsby |
| title_fullStr | Marketing analytics a practical guide to real marketing science Mike Grigsby |
| title_full_unstemmed | Marketing analytics a practical guide to real marketing science Mike Grigsby |
| title_short | Marketing analytics |
| title_sort | marketing analytics a practical guide to real marketing science |
| title_sub | a practical guide to real marketing science |
| topic | Marketingforschung (DE-588)4200055-5 gnd Marketingmanagement (DE-588)4168907-0 gnd Datenanalyse (DE-588)4123037-1 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Marketingforschung Marketingmanagement Datenanalyse Verbraucherforschung |
| work_keys_str_mv | AT grigsbymike marketinganalyticsapracticalguidetorealmarketingscience |