Strategic public relations management: planning and managing effective communication programs
"Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps fut...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
2015
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | Routledge communication series
|
| Schlagworte: | |
| Zusammenfassung: | "Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital communication and online research tools; - Updated guidance on researching using digital tools and social media; - New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: - Creating a framework for planning; - Up-to-date research tools and how to develop a research plan; - Gathering useful data for strategic guidance; - Real-world examples that provide readers with realistic cases and situations; - Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout the book".. |
| Beschreibung: | Includes bibliographical references (pages 361-372) and indexes |
| Beschreibung: | VIII, 389 S. Ill., graph. Darst. 24 cm |
| ISBN: | 9780415517683 9780415517690 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV042675051 | ||
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| 100 | 1 | |a Austin, Erica Weintraub |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategic public relations management |b planning and managing effective communication programs |c Erica Weintraub Austin ; Bruce E. Pinkleton |
| 250 | |a 3. ed. | ||
| 264 | 1 | |c 2015 | |
| 300 | |a VIII, 389 S. |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Routledge communication series | |
| 500 | |a Includes bibliographical references (pages 361-372) and indexes | ||
| 520 | |a "Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital communication and online research tools; - Updated guidance on researching using digital tools and social media; - New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: - Creating a framework for planning; - Up-to-date research tools and how to develop a research plan; - Gathering useful data for strategic guidance; - Real-world examples that provide readers with realistic cases and situations; - Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout the book".. | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Education |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Public Relations |2 bisacsh | |
| 650 | 4 | |a Erziehung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Public relations |x Management | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Education | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Public Relations | |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Pinkleton, Bruce E. |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-315-75483-3 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028107020 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804174866735169536 |
|---|---|
| any_adam_object | |
| author | Austin, Erica Weintraub Pinkleton, Bruce E. |
| author_facet | Austin, Erica Weintraub Pinkleton, Bruce E. |
| author_role | aut aut |
| author_sort | Austin, Erica Weintraub |
| author_variant | e w a ew ewa b e p be bep |
| building | Verbundindex |
| bvnumber | BV042675051 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59 |
| callnumber-search | HD59 |
| callnumber-sort | HD 259 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)913485705 (DE-599)BVBBV042675051 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV042675051 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:07:12Z |
| institution | BVB |
| isbn | 9780415517683 9780415517690 |
| language | English |
| lccn | 014023917 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028107020 |
| oclc_num | 913485705 |
| open_access_boolean | |
| owner | DE-1050 DE-573 |
| owner_facet | DE-1050 DE-573 |
| physical | VIII, 389 S. Ill., graph. Darst. 24 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| record_format | marc |
| series2 | Routledge communication series |
| spelling | Austin, Erica Weintraub Verfasser aut Strategic public relations management planning and managing effective communication programs Erica Weintraub Austin ; Bruce E. Pinkleton 3. ed. 2015 VIII, 389 S. Ill., graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Routledge communication series Includes bibliographical references (pages 361-372) and indexes "Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital communication and online research tools; - Updated guidance on researching using digital tools and social media; - New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: - Creating a framework for planning; - Up-to-date research tools and how to develop a research plan; - Gathering useful data for strategic guidance; - Real-world examples that provide readers with realistic cases and situations; - Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout the book".. BUSINESS & ECONOMICS / Education bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh Erziehung Wirtschaft Public relations Management BUSINESS & ECONOMICS / Education BUSINESS & ECONOMICS / Public Relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 Pinkleton, Bruce E. Verfasser aut Erscheint auch als Online-Ausgabe 978-1-315-75483-3 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Austin, Erica Weintraub Pinkleton, Bruce E. Strategic public relations management planning and managing effective communication programs BUSINESS & ECONOMICS / Education bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh Erziehung Wirtschaft Public relations Management BUSINESS & ECONOMICS / Education BUSINESS & ECONOMICS / Public Relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4124261-0 |
| title | Strategic public relations management planning and managing effective communication programs |
| title_auth | Strategic public relations management planning and managing effective communication programs |
| title_exact_search | Strategic public relations management planning and managing effective communication programs |
| title_full | Strategic public relations management planning and managing effective communication programs Erica Weintraub Austin ; Bruce E. Pinkleton |
| title_fullStr | Strategic public relations management planning and managing effective communication programs Erica Weintraub Austin ; Bruce E. Pinkleton |
| title_full_unstemmed | Strategic public relations management planning and managing effective communication programs Erica Weintraub Austin ; Bruce E. Pinkleton |
| title_short | Strategic public relations management |
| title_sort | strategic public relations management planning and managing effective communication programs |
| title_sub | planning and managing effective communication programs |
| topic | BUSINESS & ECONOMICS / Education bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh Erziehung Wirtschaft Public relations Management BUSINESS & ECONOMICS / Education BUSINESS & ECONOMICS / Public Relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Education BUSINESS & ECONOMICS / Public Relations Erziehung Wirtschaft Public relations Management Öffentlichkeitsarbeit Strategisches Management |
| work_keys_str_mv | AT austinericaweintraub strategicpublicrelationsmanagementplanningandmanagingeffectivecommunicationprograms AT pinkletonbrucee strategicpublicrelationsmanagementplanningandmanagingeffectivecommunicationprograms |