The language of organizational styling:
"The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an importan...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge Univ. Press
2015
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis |
| Zusammenfassung: | "The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies".. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | VI, 205 S. |
| ISBN: | 9781107054806 |
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Datensatz im Suchindex
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|---|---|
| adam_text | The Language of
Organizational Styling
Lionel Wee
SI CAMBRIDGE
UNIVERSITY PRESS
Contents
Acknowledgments page vi
1 Introduction: the organization as a corporate actor 1
2 Styling: from persons to organizations 19
3 Enterprise culture as a master ethical regime 39
4 Size matters: the semiotics of big versus small businesses 67
5 When Peter meets Harry: the emotional labor of organizations 92
6 Organizational restyling 115
7 Styling the organizational other 143
8 Organizations and speakers: structure and agency in language 168
References 188
Index 203
v
i
|
| any_adam_object | 1 |
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| building | Verbundindex |
| bvnumber | BV042666387 |
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| callnumber-subject | PE - English Languages |
| classification_rvk | HF 131 |
| ctrlnum | (OCoLC)910497946 (DE-599)BVBBV042666387 |
| dewey-full | 306.44 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 306 - Culture and institutions |
| dewey-raw | 306.44 |
| dewey-search | 306.44 |
| dewey-sort | 3306.44 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Anglistik / Amerikanistik |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV042666387 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:07:00Z |
| institution | BVB |
| isbn | 9781107054806 |
| language | English |
| lccn | 014020937 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028098521 |
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| physical | VI, 205 S. |
| publishDate | 2015 |
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| spelling | Wee, Lionel 1963- Verfasser (DE-588)143720295 aut The language of organizational styling Lionel Wee 1. publ. Cambridge Cambridge Univ. Press 2015 VI, 205 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves. It discusses in detail a number of case studies and presents an innovative take on the notion of style, as well as bringing together work from linguistics, business studies and sociology. This interdisciplinary book will be of interest to scholars and advanced students in sociolinguistics, and scholars of sociology and business studies".. LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics bisacsh Englisch Linguistik English language Business English Study and teaching (Higher) English language Rhetoric Study and teaching (Higher) English language Style Study and teaching (Higher) Business writing Study and teaching Business writing Technique LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics Werbesprache (DE-588)4065535-0 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf Corporate Design (DE-588)4231157-3 gnd rswk-swf Wirtschaftssprache (DE-588)4117662-5 gnd rswk-swf Englisch (DE-588)4014777-0 s Wirtschaftssprache (DE-588)4117662-5 s Corporate Design (DE-588)4231157-3 s Werbesprache (DE-588)4065535-0 s DE-604 http://assets.cambridge.org/97811070/54806/cover/9781107054806.jpg Cover image HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028098521&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Wee, Lionel 1963- The language of organizational styling LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics bisacsh Englisch Linguistik English language Business English Study and teaching (Higher) English language Rhetoric Study and teaching (Higher) English language Style Study and teaching (Higher) Business writing Study and teaching Business writing Technique LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics Werbesprache (DE-588)4065535-0 gnd Englisch (DE-588)4014777-0 gnd Corporate Design (DE-588)4231157-3 gnd Wirtschaftssprache (DE-588)4117662-5 gnd |
| subject_GND | (DE-588)4065535-0 (DE-588)4014777-0 (DE-588)4231157-3 (DE-588)4117662-5 |
| title | The language of organizational styling |
| title_auth | The language of organizational styling |
| title_exact_search | The language of organizational styling |
| title_full | The language of organizational styling Lionel Wee |
| title_fullStr | The language of organizational styling Lionel Wee |
| title_full_unstemmed | The language of organizational styling Lionel Wee |
| title_short | The language of organizational styling |
| title_sort | the language of organizational styling |
| topic | LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics bisacsh Englisch Linguistik English language Business English Study and teaching (Higher) English language Rhetoric Study and teaching (Higher) English language Style Study and teaching (Higher) Business writing Study and teaching Business writing Technique LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics Werbesprache (DE-588)4065535-0 gnd Englisch (DE-588)4014777-0 gnd Corporate Design (DE-588)4231157-3 gnd Wirtschaftssprache (DE-588)4117662-5 gnd |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics Englisch Linguistik English language Business English Study and teaching (Higher) English language Rhetoric Study and teaching (Higher) English language Style Study and teaching (Higher) Business writing Study and teaching Business writing Technique Werbesprache Corporate Design Wirtschaftssprache |
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