Advertising media workbook and sourcebook:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York
Routledge
2015
|
| Edition: | Fourth edition |
| Subjects: | |
| Physical Description: | 1 Online-Ressource (381 pages) |
| ISBN: | 9780765640949 9781315713908 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042622662 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150617s2015 |||| o||u| ||||||eng d | ||
| 020 | |a 9780765640949 |c Print |9 978-0-7656-4094-9 | ||
| 020 | |a 9781315713908 |c Online |9 978-1-315-71390-8 | ||
| 035 | |a (OCoLC)911212543 | ||
| 035 | |a (DE-599)BVBBV042622662 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.13 |2 23 | |
| 100 | 1 | |a Kelley, Larry D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising media workbook and sourcebook |c Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| 250 | |a Fourth edition | ||
| 264 | 1 | |a New York, New York |b Routledge |c 2015 | |
| 300 | |a 1 Online-Ressource (381 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Advertising media planning |v Problems, exercises, etc | |
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4074111-4 |a Lehrmittel |2 gnd-content | |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 1 | |a Mediaplanung |0 (DE-588)4038221-7 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Jugenheimer, Donald W. |e Sonstige |4 oth | |
| 700 | 1 | |a Sheehan, Kim |e Sonstige |4 oth | |
| 912 | |a ZDB-38-EBR | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028055351 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Record in the Search Index
| _version_ | 1804174798594506752 |
|---|---|
| any_adam_object | |
| author | Kelley, Larry D. |
| author_facet | Kelley, Larry D. |
| author_role | aut |
| author_sort | Kelley, Larry D. |
| author_variant | l d k ld ldk |
| building | Verbundindex |
| bvnumber | BV042622662 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)911212543 (DE-599)BVBBV042622662 |
| dewey-full | 659.13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13 |
| dewey-search | 659.13 |
| dewey-sort | 3659.13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fourth edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01608nmm a2200433zc 4500</leader><controlfield tag="001">BV042622662</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150617s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780765640949</subfield><subfield code="c">Print</subfield><subfield code="9">978-0-7656-4094-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315713908</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-315-71390-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)911212543</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042622662</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.13</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kelley, Larry D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising media workbook and sourcebook</subfield><subfield code="c">Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Fourth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (381 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield><subfield code="v">Problems, exercises, etc</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mediaplanung</subfield><subfield code="0">(DE-588)4038221-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4074111-4</subfield><subfield code="a">Lehrmittel</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Mediaplanung</subfield><subfield code="0">(DE-588)4038221-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Jugenheimer, Donald W.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Sheehan, Kim</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028055351</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4074111-4 Lehrmittel gnd-content |
| genre_facet | Lehrmittel |
| id | DE-604.BV042622662 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:06:07Z |
| institution | BVB |
| isbn | 9780765640949 9781315713908 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028055351 |
| oclc_num | 911212543 |
| open_access_boolean | |
| physical | 1 Online-Ressource (381 pages) |
| psigel | ZDB-38-EBR |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| spelling | Kelley, Larry D. Verfasser aut Advertising media workbook and sourcebook Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan Fourth edition New York, New York Routledge 2015 1 Online-Ressource (381 pages) txt rdacontent c rdamedia cr rdacarrier Advertising media planning Advertising media planning Problems, exercises, etc Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4074111-4 Lehrmittel gnd-content Werbung (DE-588)4065541-6 s Mediaplanung (DE-588)4038221-7 s 2\p DE-604 Jugenheimer, Donald W. Sonstige oth Sheehan, Kim Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kelley, Larry D. Advertising media workbook and sourcebook Advertising media planning Advertising media planning Problems, exercises, etc Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4038221-7 (DE-588)4065541-6 (DE-588)4074111-4 |
| title | Advertising media workbook and sourcebook |
| title_auth | Advertising media workbook and sourcebook |
| title_exact_search | Advertising media workbook and sourcebook |
| title_full | Advertising media workbook and sourcebook Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| title_fullStr | Advertising media workbook and sourcebook Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| title_full_unstemmed | Advertising media workbook and sourcebook Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan |
| title_short | Advertising media workbook and sourcebook |
| title_sort | advertising media workbook and sourcebook |
| topic | Advertising media planning Advertising media planning Problems, exercises, etc Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising media planning Advertising media planning Problems, exercises, etc Mediaplanung Werbung Lehrmittel |
| work_keys_str_mv | AT kelleylarryd advertisingmediaworkbookandsourcebook AT jugenheimerdonaldw advertisingmediaworkbookandsourcebook AT sheehankim advertisingmediaworkbookandsourcebook |