Social media: principles and applications
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lanham
Lexington Books
[2015]
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | X, 131 Seiten |
| ISBN: | 9780739192641 9781498520904 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Introduction ix
I: Principles of Social Media
1 Social Media and Traditional Interpersonal Communication
Theories 3
2 Social Media and Theories of Mass Communication 21
3 Psychology of Social Media 37
II: Applications of Social Media
4 Social Media in Politics 57
5 Social Media Privacy and Security 73
6 Social Media in Education 81
7 Social Media and Disaster Communication 95
8 Social Media and Advertising 109
9 Social Media Addktion 119
Appendix: Brief History of Social Media 125
Index 129
About the Author 131
Social Media: Principles and Applications examines social media in interpersonal,
mass-mediated, educational, organizational, and political settings. Social media
technologies take on many different forms, including social network sites like
Facebook and Twitter, blogs, wikis, online video- and photo-sharing sites (e.g.,
Pinterest), rating and social bookmarking sites, and video/text chatting sites (e.g.,
Skype). Beginning with the principles of social media, Pavica Sheldon disassembles
applications of social media in a variety of settings to understand who is using
social media, how they develop meaningful relationships, and how they use social
media during major events. Sheldon also delves into the political, educational,
commercial, and privacy issues related to social media use, making this an excel-
lent resource for communication, psychology, and social media scholars.
|
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| dewey-sort | 3302.23 11 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Informatik Soziologie |
| format | Book |
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| spelling | Sheldon, Pavica Verfasser aut Social media principles and applications Pavica Sheldon Lanham Lexington Books [2015] X, 131 Seiten txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Online social networks Social media Interpersonal communication Online-Community (DE-588)1071012568 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Social Media (DE-588)4639271-3 s Online-Community (DE-588)1071012568 s b DE-604 Erscheint auch als Online-Ausgabe 978-0-7391-9265-8 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028052914&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028052914&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
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| title | Social media principles and applications |
| title_auth | Social media principles and applications |
| title_exact_search | Social media principles and applications |
| title_full | Social media principles and applications Pavica Sheldon |
| title_fullStr | Social media principles and applications Pavica Sheldon |
| title_full_unstemmed | Social media principles and applications Pavica Sheldon |
| title_short | Social media |
| title_sort | social media principles and applications |
| title_sub | principles and applications |
| topic | Online social networks Social media Interpersonal communication Online-Community (DE-588)1071012568 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Online social networks Social media Interpersonal communication Online-Community Social Media |
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