Neuromarketing for dummies:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Mississauga, ON
Wiley
2013
|
| Subjects: | |
| Physical Description: | 1 Online-Ressource (XIV, 392 S.) |
| ISBN: | 9781118518977 9781118518991 9781118519004 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042615620 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150615s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9781118518977 |c ebk |9 978-1-118-51897-7 | ||
| 020 | |a 9781118518991 |c Online |9 978-1-118-51899-1 | ||
| 020 | |a 9781118519004 |c ebk |9 978-1-118-51900-4 | ||
| 035 | |a (OCoLC)911506462 | ||
| 035 | |a (DE-599)BVBBV042615620 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-863 |a DE-862 | ||
| 084 | |a CW 7500 |0 (DE-625)19206: |2 rvk | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Genco, Stephen J. |e Verfasser |0 (DE-588)1044562196 |4 aut | |
| 245 | 1 | 0 | |a Neuromarketing for dummies |c by Stephen Genco, Andrew Pohlmann and Peter Steidl |
| 264 | 1 | |a Mississauga, ON |b Wiley |c 2013 | |
| 300 | |a 1 Online-Ressource (XIV, 392 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 650 | 0 | 7 | |a Neuromarketing |0 (DE-588)7601901-9 |2 gnd |9 rswk-swf |
| 653 | |a Neuromarketing. | ||
| 689 | 0 | 0 | |a Neuromarketing |0 (DE-588)7601901-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Pohlmann, Andrew P. |e Verfasser |0 (DE-588)1044562366 |4 aut | |
| 700 | 1 | |a Steidl, Peter E. |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-118-51858-8 |
| 912 | |a ZDB-38-EBR | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028048427 | ||
Record in the Search Index
| DE-BY-FWS_katkey | 565826 |
|---|---|
| _version_ | 1824554439031128065 |
| any_adam_object | |
| author | Genco, Stephen J. Pohlmann, Andrew P. Steidl, Peter E. |
| author_GND | (DE-588)1044562196 (DE-588)1044562366 |
| author_facet | Genco, Stephen J. Pohlmann, Andrew P. Steidl, Peter E. |
| author_role | aut aut aut |
| author_sort | Genco, Stephen J. |
| author_variant | s j g sj sjg a p p ap app p e s pe pes |
| building | Verbundindex |
| bvnumber | BV042615620 |
| classification_rvk | CW 7500 QP 600 QP 631 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)911506462 (DE-599)BVBBV042615620 |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01433nmm a2200409zc 4500</leader><controlfield tag="001">BV042615620</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150615s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118518977</subfield><subfield code="c">ebk</subfield><subfield code="9">978-1-118-51897-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118518991</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-118-51899-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118519004</subfield><subfield code="c">ebk</subfield><subfield code="9">978-1-118-51900-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)911506462</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042615620</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CW 7500</subfield><subfield code="0">(DE-625)19206:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Genco, Stephen J.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1044562196</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Neuromarketing for dummies</subfield><subfield code="c">by Stephen Genco, Andrew Pohlmann and Peter Steidl</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Mississauga, ON</subfield><subfield code="b">Wiley</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XIV, 392 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Neuromarketing.</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Neuromarketing</subfield><subfield code="0">(DE-588)7601901-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Pohlmann, Andrew P.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1044562366</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Steidl, Peter E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-118-51858-8</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028048427</subfield></datafield></record></collection> |
| id | DE-604.BV042615620 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:51:47Z |
| institution | BVB |
| isbn | 9781118518977 9781118518991 9781118519004 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028048427 |
| oclc_num | 911506462 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| physical | 1 Online-Ressource (XIV, 392 S.) |
| psigel | ZDB-38-EBR |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spellingShingle | Genco, Stephen J. Pohlmann, Andrew P. Steidl, Peter E. Neuromarketing for dummies Neuromarketing (DE-588)7601901-9 gnd |
| subject_GND | (DE-588)7601901-9 |
| title | Neuromarketing for dummies |
| title_auth | Neuromarketing for dummies |
| title_exact_search | Neuromarketing for dummies |
| title_full | Neuromarketing for dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl |
| title_fullStr | Neuromarketing for dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl |
| title_full_unstemmed | Neuromarketing for dummies by Stephen Genco, Andrew Pohlmann and Peter Steidl |
| title_short | Neuromarketing for dummies |
| title_sort | neuromarketing for dummies |
| topic | Neuromarketing (DE-588)7601901-9 gnd |
| topic_facet | Neuromarketing |
| work_keys_str_mv | AT gencostephenj neuromarketingfordummies AT pohlmannandrewp neuromarketingfordummies AT steidlpetere neuromarketingfordummies |