APA (7th ed.) Citation

Genco, S. J., Pohlmann, A. P., & Steidl, P. E. (2013). Neuromarketing for dummies. Wiley.

Chicago Style (17th ed.) Citation

Genco, Stephen J., Andrew P. Pohlmann, and Peter E. Steidl. Neuromarketing for Dummies. Mississauga, ON: Wiley, 2013.

MLA (9th ed.) Citation

Genco, Stephen J., et al. Neuromarketing for Dummies. Wiley, 2013.