Why people (don't) buy: the go and stop signals
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Houndmills
Palgrave Macmillan
2015
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XV, 223 S. Ill., graph. Darst. |
| ISBN: | 9781137466679 |
Staff View
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| adam_text | Titel: Why people (don t) buy
Autor: Chakravarti, Amitav
Jahr: 2015
Contents
Acknowledgments vii
List of Figures viii
List of Tables x
Preface xi
Introduction: hit-or-miss consumer insights / 1
Behavior is context dependent
1 Three causes / 7
Why successful consumer insights are still a hit-or-miss affair
2 The 100 calories paradox / 29
An insightful packaging innovation
3 Pricing disaster at JC Penney / 45
Know how your price cues operate
4 Tata Nano, the world s cheapest car / 63
Low price can backfire
5 When not to discount / 73
Inexpensive wines and employee discount for everyone
6 Avoid discordant pricing / 80
Do you know your consumer s mindset?
7 Paying for medicines and Tickle Me Elmo / 101
Beware of unfairness cues
8 Credit cards and obesity 132
Small changes, big side effects
9 Why paying people to donate blood does not pay 149
Insights for public policy and prosocial behavior
10 Five steps to actionable consumer insights 187
How to lead and manage the insights process
Glossary 203
References 207
Index 218
|
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| spelling | Chakravarti, Amitav Verfasser aut Why people (don't) buy the go and stop signals Amitav Chakravarti ; Manoj Thomas Houndmills Palgrave Macmillan 2015 XV, 223 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 s DE-604 Thomas, Manoj Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028040782&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Why people (don't) buy the go and stop signals |
| title_auth | Why people (don't) buy the go and stop signals |
| title_exact_search | Why people (don't) buy the go and stop signals |
| title_full | Why people (don't) buy the go and stop signals Amitav Chakravarti ; Manoj Thomas |
| title_fullStr | Why people (don't) buy the go and stop signals Amitav Chakravarti ; Manoj Thomas |
| title_full_unstemmed | Why people (don't) buy the go and stop signals Amitav Chakravarti ; Manoj Thomas |
| title_short | Why people (don't) buy |
| title_sort | why people don t buy the go and stop signals |
| title_sub | the go and stop signals |
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