Strategic planning: a practical guide for competitive success ; [now includes companion webside]
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Bibliographic Details
Main Author: Abraham, Stanley C. (Author)
Format: Book
Language:English
Published: Bingley [u.a.] Emerald 2012
Edition:2. ed.
Subjects:
Item Description:Incl. bibliogr. references and indexes
A strategic analysis model that works -- Defining key strategic terms -- Strategic thinking
The strategic-planning process -- Analyzing the external environment -- Assessing the company itself -- Creating strategic alternatives then choosing the best one -- Proposing recommendations
Doing strategic planning -- Managing the strategic-planning process -- Operational planning and implementation -- Ten benefits of effective strategic planning
Appendix A. Some definitions of strategy -- Appendix B. Guidelines for using the SAM software -- Appendix C. the strategic-planning process of Cal Poly Pomona's Computer Information Systems (CIS) department -- Glossary
Physical Description:XIII, 253 S. Ill., graph. Darst.
ISBN:9781780525204
1780525206

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