Strategic planning a practical guide for competitive success ; [now includes companion webside] - Abraham, Stanley C. (Emerald, 2012)
Incl. bibliogr. references and indexes
A strategic analysis model that works -- Defining key strategic terms -- Strategic thinking
The strategic-planning process -- Analyzing the external environment -- Assessing the company itself -- Creating strategic alternatives then choosing the best one -- Proposing recommendations
Doing strategic planning -- Managing the strategic-planning process -- Operational planning and implementation -- Ten benefits of effective strategic planning
Appendix A. Some definitions of strategy -- Appendix B. Guidelines for using the SAM software -- Appendix C. the strategic-planning process of Cal Poly Pomona's Computer Information Systems (CIS) department -- Glossary