Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
|
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXII, 488 p.) |
| ISBN: | 9783319169736 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-16973-6 |
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Datensatz im Suchindex
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|---|---|
| _version_ | 1806179297865498624 |
| adam_text | PROCEEDINGS OF THE 1984 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
FOREWORD
PREFACE
CONSUMER BEHAVIOR
INTERNATIONAL MARKETING
MARKETING EDUCATION
MARKETING MANAGEMENT
MARKETING OF SERVICES
RESEARCH METHODOLOGY
RESEARCH IN PROGRESS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PROCEEDINGS OF THE 1984 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2015
ABSTRACT / INHALTSTEXT
THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 1984 ACADEMY OF
MARKETING SCIENCE (AMS) ANNUAL CONFERENCE HELD IN NIAGARA FALLS, NEW
YORK. IT PROVIDES A VARIETY OF QUALITY RESEARCH IN THE FIELDS OF
MARKETING THEORY AND PRACTICE IN AREAS SUCH AS CONSUMER BEHAVIOUR,
MARKETING MANAGEMENT, MARKETING EDUCATION, AND INTERNATIONAL MARKETING,
AMONG OTHERS. FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN
INTERNATIONAL ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF
PHENOMENA RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND
PRACTICE. AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE
ACADEMY OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT
DELEGATES FROM AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE
PUBLISHED IN THIS PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE
ARCHIVE OF VOLUMES REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES
DELIVER CUTTING-EDGE RESEARCH AND INSIGHTS, COMPLIMENTING THE
ACADEMY’S FLAGSHIP JOURNALS, THE JOURNAL OF THE ACADEMY OF MARKETING
SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE EDITED BY LEADING SCHOLARS
AND PRACTITIONERS ACROSS A WIDE RANGE OF SUBJECT AREAS IN MARKETING
SCIENCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| discipline | Pädagogik Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-16973-6 |
| format | Electronic eBook |
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| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028025399 |
| oclc_num | 910752155 |
| open_access_boolean | |
| owner | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| owner_facet | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XXII, 488 p.) |
| psigel | ZDB-2-SBE ZDB-2-SBE_2015 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference Marketing (DE-588)4037589-4 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4066528-8 (DE-588)1071861417 |
| title | Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference edited by Jay D. Lindquist |
| title_fullStr | Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference edited by Jay D. Lindquist |
| title_full_unstemmed | Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference edited by Jay D. Lindquist |
| title_short | Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference |
| title_sort | proceedings of the 1984 academy of marketing science ams annual conference |
| topic | Marketing (DE-588)4037589-4 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd |
| topic_facet | Marketing Wirtschaftswissenschaften Konferenzschrift |
| url | https://doi.org/10.1007/978-3-319-16973-6 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028025399&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028025399&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT lindquistjayd proceedingsofthe1984academyofmarketingscienceamsannualconference |