Origination: the geographies of brands and branding
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester
Wiley Blackwell
2015
|
| Edition: | 1. publ. |
| Series: | RGS-IBG book series
|
| Subjects: | |
| Online Access: | Inhaltstext Inhaltsverzeichnis |
| Item Description: | Includes references (pages 207-223) and index |
| Physical Description: | XIII, 228 S. Ill., graph. Darst., Kt. |
| ISBN: | 9781118556382 9781118556405 1118556402 |
Staff View
MARC
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| 245 | 1 | 0 | |a Origination |b the geographies of brands and branding |c Andy Pike |
| 250 | |a 1. publ. | ||
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| 650 | 0 | 7 | |a Geografischer Raum |0 (DE-588)4156686-5 |2 gnd |9 rswk-swf |
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Record in the Search Index
| _version_ | 1806331357869113344 |
|---|---|
| adam_text |
Contents
Series
Bditors'
Preface viii
¿zlck)iozöledge7m7tts ix
Penìiissions
χ
L·
¡si
of Tables
xi
List of Figtires
1
Introduction
1
2
The Geographies of Brands and Branding
23
3
Origination
59
4
'Local' Origination
.
Newcastle Brown Ale
88
5
'National' Origination
.
Burberry
112
6
'Global' Origination
.
Apple
139
7
Territorial Development
171
8
Conclusions
194
References
2О7
Index
2,2.4: |
| any_adam_object | 1 |
| author | Pike, Andy 1968- |
| author_GND | (DE-588)140812229 |
| author_facet | Pike, Andy 1968- |
| author_role | aut |
| author_sort | Pike, Andy 1968- |
| author_variant | a p ap |
| building | Verbundindex |
| bvnumber | BV042573734 |
| classification_rvk | QP 624 RB 10744 |
| ctrlnum | (OCoLC)910716727 (DE-599)DNB1058705903 |
| dewey-full | 910 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 910 - Geography and travel |
| dewey-raw | 910 |
| dewey-search | 910 |
| dewey-sort | 3910 |
| dewey-tens | 910 - Geography and travel |
| discipline | Wirtschaftswissenschaften Geographie |
| edition | 1. publ. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-08-03T02:23:42Z |
| institution | BVB |
| isbn | 9781118556382 9781118556405 1118556402 |
| language | English |
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| physical | XIII, 228 S. Ill., graph. Darst., Kt. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Wiley Blackwell |
| record_format | marc |
| series2 | RGS-IBG book series |
| spelling | Pike, Andy 1968- Verfasser (DE-588)140812229 aut Origination the geographies of brands and branding Andy Pike 1. publ. Chichester Wiley Blackwell 2015 XIII, 228 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier RGS-IBG book series Includes references (pages 207-223) and index Marke (DE-588)4074577-6 gnd rswk-swf Geografischer Raum (DE-588)4156686-5 gnd rswk-swf Kulturgeographie Mediensoziologie Marke (DE-588)4074577-6 s Geografischer Raum (DE-588)4156686-5 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4783597&prov=M&dok_var=1&dok_ext=htm Inhaltstext Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028007240&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Pike, Andy 1968- Origination the geographies of brands and branding Marke (DE-588)4074577-6 gnd Geografischer Raum (DE-588)4156686-5 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4156686-5 |
| title | Origination the geographies of brands and branding |
| title_auth | Origination the geographies of brands and branding |
| title_exact_search | Origination the geographies of brands and branding |
| title_full | Origination the geographies of brands and branding Andy Pike |
| title_fullStr | Origination the geographies of brands and branding Andy Pike |
| title_full_unstemmed | Origination the geographies of brands and branding Andy Pike |
| title_short | Origination |
| title_sort | origination the geographies of brands and branding |
| title_sub | the geographies of brands and branding |
| topic | Marke (DE-588)4074577-6 gnd Geografischer Raum (DE-588)4156686-5 gnd |
| topic_facet | Marke Geografischer Raum |
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