Advertising media workbook and sourcebook:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY [u.a.]
Routledge
2015
|
| Edition: | 4. ed. |
| Subjects: | |
| Physical Description: | IX, 370 S. graph. Darst. |
| ISBN: | 9780765640949 |
Staff View
MARC
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| 100 | 1 | |a Kelley, Larry D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising media workbook and sourcebook |c by Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan, |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York, NY [u.a.] |b Routledge |c 2015 | |
| 300 | |a IX, 370 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Advertising media planning |v Problems, exercises, etc | |
| 650 | 0 | 7 | |a Mediaplanung |0 (DE-588)4038221-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4074111-4 |a Lehrmittel |2 gnd-content | |
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| 700 | 1 | |a Jugenheimer, Donald W. |e Verfasser |4 aut | |
| 700 | 1 | |a Sheehan, Kim Bartel |d 1958- |e Verfasser |0 (DE-588)1018464581 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027992713 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
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Record in the Search Index
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| any_adam_object | |
| author | Kelley, Larry D. Jugenheimer, Donald W. Sheehan, Kim Bartel 1958- |
| author_GND | (DE-588)1018464581 |
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| author_role | aut aut aut |
| author_sort | Kelley, Larry D. |
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| building | Verbundindex |
| bvnumber | BV042558984 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)910335222 (DE-599)BVBBV042558984 |
| dewey-full | 659.13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13 |
| dewey-search | 659.13 |
| dewey-sort | 3659.13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| id | DE-604.BV042558984 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:24:55Z |
| institution | BVB |
| isbn | 9780765640949 |
| language | English |
| lccn | 014026948 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027992713 |
| oclc_num | 910335222 |
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| owner_facet | DE-1050 |
| physical | IX, 370 S. graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| spelling | Kelley, Larry D. Verfasser aut Advertising media workbook and sourcebook by Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan, 4. ed. New York, NY [u.a.] Routledge 2015 IX, 370 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising media planning Advertising media planning Problems, exercises, etc Mediaplanung (DE-588)4038221-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf 1\p (DE-588)4074111-4 Lehrmittel gnd-content Werbung (DE-588)4065541-6 s Mediaplanung (DE-588)4038221-7 s 2\p DE-604 Jugenheimer, Donald W. Verfasser aut Sheehan, Kim Bartel 1958- Verfasser (DE-588)1018464581 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kelley, Larry D. Jugenheimer, Donald W. Sheehan, Kim Bartel 1958- Advertising media workbook and sourcebook Advertising media planning Advertising media planning Problems, exercises, etc Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4038221-7 (DE-588)4065541-6 (DE-588)4074111-4 |
| title | Advertising media workbook and sourcebook |
| title_auth | Advertising media workbook and sourcebook |
| title_exact_search | Advertising media workbook and sourcebook |
| title_full | Advertising media workbook and sourcebook by Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan, |
| title_fullStr | Advertising media workbook and sourcebook by Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan, |
| title_full_unstemmed | Advertising media workbook and sourcebook by Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan, |
| title_short | Advertising media workbook and sourcebook |
| title_sort | advertising media workbook and sourcebook |
| topic | Advertising media planning Advertising media planning Problems, exercises, etc Mediaplanung (DE-588)4038221-7 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising media planning Advertising media planning Problems, exercises, etc Mediaplanung Werbung Lehrmittel |
| work_keys_str_mv | AT kelleylarryd advertisingmediaworkbookandsourcebook AT jugenheimerdonaldw advertisingmediaworkbookandsourcebook AT sheehankimbartel advertisingmediaworkbookandsourcebook |