Verfügbarkeit: The Paradox of Points

The Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

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Bibliographische Detailangaben
1. Verfasser:	Köcher, Sören 1982- (VerfasserIn)
Format:	Abschlussarbeit Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Wiesbaden Springer Fachmedien Wiesbaden 2015
Schriftenreihe:	Applied Marketing Science / Angewandte Marketingforschung
Schlagworte:	Economics Marketing Economics/Management Science Behavioral Economics Management Wirtschaft Beziehungsmarketing Kundenbindung Hochschulschrift
Online-Zugang:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBT01 UBY01 UEI01 UPA01 Volltext Abstract
Beschreibung:	1 Online-Ressource (XIX, 163 p. 27 illus)
ISBN:	9783658095437
DOI:	10.1007/978-3-658-09543-7

Internformat

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Datensatz im Suchindex

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adam_text	THE PARADOX OF POINTS / KOECHER, SOEREN : 2015 ABSTRACT / INHALTSTEXT IN HIS RESEARCH, SOEREN KOECHER PROVIDES VALUABLE INSIGHTS ON THE PARADOXICAL EFFECTS OF THE MAGNITUDE OF A LOYALTY PROGRAM MEDIUM—I.E. THE SHEER NUMBER OF POINTS, MILES, OR STAMPS CREDITED FOR EVERY PURCHASE AND REQUIRED FOR REWARD REDEMPTION—ON THE CENTRAL CONSUMER DECISIONS IN LOYALTY PROGRAM MEMBERSHIPS. IN SUM, THE RESULTS OF TWELVE EMPIRICAL STUDIES REVEAL THAT HIGH MAGNITUDE CURRENCIES IMPROVE THE ATTRACTIVENESS OF MEDIUM COLLECTION BUT ENTAIL RELUCTANT MEDIUM SPENDING BEHAVIOR. THESE FINDINGS PROVIDE IMPORTANT IMPLICATIONS FOR A MORE EFFICIENT USAGE OF LOYALTY PROGRAMS IN BUSINESS PRACTICES. IN ADDITION, THIS DISSERTATION DISCOVERS A VIOLATION OF ONE OF THE MOST FUNDAMENTAL ASSUMPTIONS OF RATIONAL CHOICE THEORY AND THUS CONTRIBUTES TO A BETTER UNDERSTANDING OF WHEN AND WHY PEOPLE DEVIATE FROM RATIONAL DECISION-MAKING. CONTENTS CONCEPTUAL BACKGROUND AND LITERATURE REVIEW ON LOYALTY PROGRAMS RATIONAL AND DESCRIPTIVE THEORIES OF CHOICE EMPIRICAL EXAMINATION OF MEDIUM MAGNITUDE EFFECTS ON THE CENTRAL CONSUMER DECISION FIELDS IN LOYALTY PROGRAM MEMBERSHIPS TARGET GROUPS ACADEMICS AND STUDENTS IN THE FIELDS OF MARKETING, CONSUMER BEHAVIOR, AND CUSTOMER RELATIONSHIP MANAGEMENT PRACTITIONERS CONCERNED WITH DESIGNING AND MANAGING LOYALTY PROGRAMS THE AUTHOR DR. SOEREN KOECHER RECEIVED HIS DOCTORATE AT THE DEPARTMENT OF MARKETING, TU DORTMUND UNIVERSITY UNDER THE GUIDANCE OF PROF. DR. HARTMUT H. HOLZMUELLER DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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owner_facet	DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706
physical	1 Online-Ressource (XIX, 163 p. 27 illus)
psigel	ZDB-2-SBE ZDB-2-SBE_2015
publishDate	2015
publishDateSearch	2015
publishDateSort	2015
publisher	Springer Fachmedien Wiesbaden
record_format	marc
series2	Applied Marketing Science / Angewandte Marketingforschung
spellingShingle	Köcher, Sören 1982- The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs Economics Marketing Economics/Management Science Behavioral Economics Management Wirtschaft Beziehungsmarketing (DE-588)4789127-0 gnd Kundenbindung (DE-588)4384508-3 gnd
subject_GND	(DE-588)4789127-0 (DE-588)4384508-3 (DE-588)4113937-9
title	The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs
title_auth	The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs
title_exact_search	The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs
title_full	The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs by Sören Köcher
title_fullStr	The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs by Sören Köcher
title_full_unstemmed	The Paradox of Points Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs by Sören Köcher
title_short	The Paradox of Points
title_sort	the paradox of points theoretical foundation and empirical evidence of medium magnitude effects in loyalty programs
title_sub	Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs
topic	Economics Marketing Economics/Management Science Behavioral Economics Management Wirtschaft Beziehungsmarketing (DE-588)4789127-0 gnd Kundenbindung (DE-588)4384508-3 gnd
topic_facet	Economics Marketing Economics/Management Science Behavioral Economics Management Wirtschaft Beziehungsmarketing Kundenbindung Hochschulschrift
url	https://doi.org/10.1007/978-3-658-09543-7 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027978772&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kochersoren theparadoxofpointstheoreticalfoundationandempiricalevidenceofmediummagnitudeeffectsinloyaltyprograms

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