Netnography: redefined
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, u...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
[2015]
|
| Ausgabe: | 2. edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Zusammenfassung: | Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. Quelle: Klappentext. |
| Beschreibung: | ix, 305 Seiten Illustrationen, Diagramme |
| ISBN: | 9781446285756 1446285758 9781446285749 |
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| 520 | |a Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. Quelle: Klappentext. | ||
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TABLE OF CONTENTS
A
Acknowledgments vii
About the Author xi
1 Introduction 1
2 Networked Sociality 23
3 Researching Networked Sociality 53
4 Netnography Redefined 79
5 Planning and Preparation 101
6 Ethics 127
7 Data Collection 161
8 Researcher Participation in Data Collection and Creation 177
9 Data Analysis and Interpretation 197
10 Representation 233
11 Humanist Netnography 263
References 279
Index 297
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural
research. Explaining and extending prior approaches, Netnography: Redefined is an
indispensable guide to the understanding and conduct of Internet ethnography. With this
volume, netnography is upgraded, updated and renewed with the latest netnographic research
from anthropology, geography, education, library sciences, travel and tourism, linguistics,
media and cultural studies, sociology, sexuality, addiction research, gaming studies, and
nursing, and multiple examples from the worlds of Facebook, Twitter, Linkedln, and other
social media sites.
Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines
for the accurate and ethical conduct of netnography. Yet this edition adapts netnography
to include big data and social media analytics, as well as further incorporating notions of
network analysis. It deepens the practice of netnography through participative engagement,
introspection, alternative representation, and a new humanist focus. Netnography: Redefined
presents readers with up-to-date guidelines for the most fully realized and distinctive form
of online ethnographic research yet developed. |
| any_adam_object | 1 |
| author | Kozinets, Robert V. 1964- |
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| dewey-full | 305.80072 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 305 - Groups of people |
| dewey-raw | 305.80072 |
| dewey-search | 305.80072 |
| dewey-sort | 3305.80072 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| edition | 2. edition |
| format | Book |
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| spelling | Kozinets, Robert V. 1964- Verfasser (DE-588)1035573849 aut Netnography redefined Robert V. Kozinets 2. edition Los Angeles [u.a.] Sage [2015] ix, 305 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. Quelle: Klappentext. Netzwerkanalyse Soziologie (DE-588)4205975-6 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Soziales Netzwerk (DE-588)4055762-5 s Empirische Sozialforschung (DE-588)4014606-6 s Netzwerkanalyse Soziologie (DE-588)4205975-6 s Forschungsmethode (DE-588)4155046-8 s DE-604 Social Media (DE-588)4639271-3 s Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027976572&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027976572&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Klappentext |
| spellingShingle | Kozinets, Robert V. 1964- Netnography redefined Netzwerkanalyse Soziologie (DE-588)4205975-6 gnd Soziales Netzwerk (DE-588)4055762-5 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Social Media (DE-588)4639271-3 gnd Forschungsmethode (DE-588)4155046-8 gnd |
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| title | Netnography redefined |
| title_auth | Netnography redefined |
| title_exact_search | Netnography redefined |
| title_full | Netnography redefined Robert V. Kozinets |
| title_fullStr | Netnography redefined Robert V. Kozinets |
| title_full_unstemmed | Netnography redefined Robert V. Kozinets |
| title_short | Netnography |
| title_sort | netnography redefined |
| title_sub | redefined |
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| topic_facet | Netzwerkanalyse Soziologie Soziales Netzwerk Empirische Sozialforschung Social Media Forschungsmethode |
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