Verfügbarkeit: ACR 2014 - Back to fun

ACR 2014 - Back to fun: proceedings ; [2014 North American conference ... held in Baltimore, from Oct. 23-36]

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Bibliographische Detailangaben
Körperschaft:	Association for Consumer Research (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Duluth, Minn. Association for Consumer Research 2014
Schriftenreihe:	Advances in consumer research 42
Schlagworte:	Kundenforschung Konferenzschrift > 2014 > Baltimore, Md.
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	LXVIII, 830 S.
ISBN:	9780915552740

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Datensatz im Suchindex

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adam_text	Table of Contents Preface ................. Conference Committees & Reviewers Ul IV Obliquity, Wonderment and The Grand Adventure of Doing Consumer Research Linda L. Price, University of Arizona, USA Beyond Vulnerability: Building Resilient Consumers and Communities ...................... Chairs: Marlys Mason, Oklahoma State University, USA Stacey Menzel Baker, University of Wyoming, USA Paper #1: Narratives of Cultural Trauma (and Resilience): Collective Negotiation of Material Well-being in Disaster Recovery Stacey Menzel Baker, University of Wyoming, USA Courtney Nations Baker, University of Wyoming, USA Paper #2: Community Resiliency in the Aftermath of the New Zealand Earthquakes Julie Ozanne, Virginia Tech, USA; University of Melbourne, AU Lucie Ozanne, University of Canterbury, New Zealand Paper #3: Consumption Under Restriction: Vulnerability and Resilience in a Maximum Security Prison Ronald Hill, Villanova University, USA Justine Rapp, University of San Diego, USA Paper #4: Health and Consumer Vulnerability: Identity Dissolution and Resiliency Behaviors Marlys Mason, Oklahoma State University, USA Teresa Pavia, University of Utah, USA Incentives for Good Behavior and Good Behavior as Incentives .................. Chair: Alixandra Barasch, Wharton, UPenn, USA Paper #1: The Motivating Force of Carrot versus Stick Incentives on Prosocial Behavior Alixandra Barasch, Wharton, UPenn, USA Deborah Small, Wharton, UPenn, USA Paper #2: Contingent Match Incentives Increase One-Time and Recurring Donations Lalin Anik, Duke University, USA Michaeli. Norton, Harvard Business School, USA Dan Ariely, Duke University, USA Paper #3: Prosocial Incentives in the Field Elizabeth Keenan, Rady School of Management, UCSD, USA Alex Imas, Carnegie Mellon University, USA Ayelet Gneezy, Rady School of Management, UCSD, USA Paper #4: How Conventional Products Can Use Cause-Related Marketing Campaigns To Make Up for Not Being Organic Sarah Müller, University of Hamburg, Germany Nina Mazar, University of Toronto, Canada Anne Fries, University of Hamburg, Germany 12 xii /Table of Contents New Perspectives on the Dynamics of Status: from Signaling to Consumption ........................ Chairs: Silvia Bellezza, Harvard Business School, USA David Dubois, ¡NSEAD, France Paper #1: Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol Silvia Bellezza, Harvard Business School, USA Anat Keinem, Harvard Business School, USA Neeru Paharia, Georgetown University, USA Paper #2: When Do Consumers Prefer to Look Like a King vs. Feel Like a King? Power-Induced Preferences for Experiential vs. Material Luxury David Dubois, INSEAD, France Ayalla Ruvio, Michigan State University, USA Paper #3: When Underdog Narratives Backfire: The Effect of Perceived Market Advantage on Brand Status Neeru Paharia, Georgetown University, USA Debora V. Thompson, Georgetown University, USA Paper #4: Politics and Status: How Political Ideology Shapes Status Concerns and Preferences Nailya Ordabayeva, Boston College, Boston, USA Daniel Fernandes, Catółica-Lisbon School of Business and Economics, Portugal ţ 17 Gift Givers and Gift Recipients: You Don t Always Get What You Want. .. .... Chairs: Meg G. Meloy, Perm State, USA Evan Polman, University of Wisconsin-Madison, USA Paper #1: Choosing Gifts for Picky People: Where is the Fun in That? Andong Cheng, Penn State, USA Meg G. Meloy, Penn State, USA Evan Polman, University of Wisconsin-Madison, USA Paper #2: Gratitude, Guilt, and Gift Giving Cindy Chan, University of Toronto, Canada Cassie Mogilner, University of Pennsylvania, USA Leaf Van Boven, University of Colorado Boulder, USA Paper #3: Giving Happiness: Do Experiential Gifts Lead to More Happiness? Joseph K, Goodman, Washington University in St. Louis, USA Paper #4: Mental Accounting and Gift Card Spending Chelsea Helion, Cornell University, USA Tom Gilovich, Cornell University, USA ,22 Unexplored Sides of Mental Imagery .............................................. Chairs: Luca Cian, University of Michigan, USA Aradhna Krishna, University of Michigan, USA Paper #1: A Sign of Things to Come: Increasing Desired Behavior through Dynamic Iconography Luca Cian, University of Michigan Aradhna Krishna, University of Michigan Ryan S. Elder, Brigham Young University Paper #2: Dark is Durable, Light is Convenient: Color Value Influences Perceived Product Attributes Henrik Hagt >edt, Boston College Paper #3: So Close I Can Almost Sense it: The Impact of Differences in Sensory Imagery Distance on Consumer Attitudes and Intentions Ryan S, Elder, Brigham Young University Morgan Poor, University of San Diego Lidan Xu, University of Illinois Paper #4: Sense and Mental Imagery: The Persuasive Implications of Visualizing Proximal and Distant Senses Ann E. Schlosser, University of Washington ,27 Advances in Consumer Research (Volume 42) /xiii The Psychology of Debt: Steering Consumers out of the Red and Into the Black ............................32 Chairs: Grant E. Donnelly, Harvard Business School, USA Nina Mazar, University of Toronto, Canada Paper #1: Spending Credit Like a Windfall Gain Cynthia Cryder, Washington University St. Louis, USA Laura Xiao, Washington University St. Louis, USA Paper #2: Debt Repayment Strategy and Consumer Motivation to Get Out of Debt Keri Kettle, University of Miami, USA Remi Trudei, Boston University, USA Simon Blanchard, Georgetown University, USA Gerald Häubl, University of Alberta, Canada Paper #3: Balance Refraining: Paying by the Purchase Promotes Higher Repayments Grant E. Donnelly, Harvard Business School, USA Zoe Chance, Yale University, USA Michael L Norton, Harvard Business School, USA Paper #4: Applying Behavioral Science in the Field: Nudging Customers to Pay Their Credit Card Dues Nina Mazar, University of Toronto, Canada Dan Ariely, Duke University, USA From Eating Healthy to Planned Purchases: Insights into the Interplay Effect of Goals and Planning on Consumer Welfare ... 36 Chair: Yanliu Huang, Drexel University, USA Paper #1: Saying No to Cake or Yes to Kale: Plans to Exclude or Include Foods to Reach Health Goals Meredith David, Baylor University, U SA Kelly Haws, Vanderbilt University, USA Paper #2: It s Just Too Easy: How Planning Affects Perceived Effort, Goal Value, and Motivation Julia Bayuk, University of Delaware, USA Juliano Laran, University of Miami, USA Paper #3: Planned but Not Purchased? A Field Study of Drivers and Consequences of Failed Purchases Verena Huettl, University ofHohenheim, Germany Aleksandra Kovacheva, University of Pittsburgh, USA J. Jeffrey Inman, University of Pittsburgh, USA Paper #4: A Metacognitive Perspective on the Motivational Benefits of Planning Across Domains Yanliu Huang, Drexel University, USA Utpal Dholakia, Rice University, USA Leona Tam, University of Wollongong, Australia Emotional Sharing in Social Networks: Its Stability Within and Impact on Sharers ..........................41 Chairs: Evan Weingarten, Wharton, USA Jonah Berger, Wharton, USA Paper #1: Collective Feelings: The Predictable and Systematic Nature of Human Emotion Expression Over Time Andrew Stephen, University of Pittsburgh Nicole Verrochi Coleman, University of Pittsburgh Paper #2: Positive with Strangers, Negative with Friends: How Interpersonal Closeness Affect Word-of-Mouth Valence through Self-Construal David Dubois, INSEAD, France Andrea Bonezzi, NYU Stern, USA Matteo De Angelis, Luiss University, Italy Paper #3: If the Future Feels Fine: When Are People Likelier to Share the Past or the Future? Evan Weingarten, Wharton, USA Jonah Berger, Wharton, USA Paper #4: The Public Heart: The Impact of Sharing Emotions on Social Media Virginia Weber, Alberta, Canada Sarah G. Moore, Alberta, Canada Rhiannon MacDonnell, Cass Business School, England Jennifer Argo, Alberta, Canada xiv / Table of Contents Consequences of Choosing For and With Others: The Good, the Bad, and the In-between ........ Chair: Danielle J. Brick, Duke University, USA Paper #1: The Partners-in-Crime and the Lone Wolf: Comparing the Unethical Behaviors of Dyads and Individuals Hristina Dzhogleva Nikolova, Boston College, USA Cait Poyner Lamberton, University of Pittsburgh, USA Nicole Verrochi Coleman, University of Pittsburgh, USA Paper #2: Choosing Variety for Shared Consumption Jordan Etkin, Duke University, USA Paper #3: When choosing for others is more fun (and less depleting) than choosing for the self Evan Polman, University of Wisconsin-Madison, USA Kathleen D. Vohs, University of Minnesota, USA Paper #4: Shared Decision Making and Power in Relationships Danielle J. Brick, Duke University, USA Tanya L. Chartrand, Duke University, USA Gavan J. Fitzsimons, Duke University, USA .47 What Makes People Happy? Antecedents and Consequences of Happiness ........................... Chair: Jordan Etkin, Duke University, USA Paper #1: Does Variety Increase Happiness? Jordan Etkin, Duke University, USA Cassie Mogilner, The Wharton School, USA Paper #2: Emodiversity and the Emotional Ecosystem Jordi Quiodbach, Universität Pompeu Fabra, Spain June Gruber, Yale University, USA Michael 1. Norton, Harvard Business School, USA Paper #3: Celebrate or Commemorate? When Material Purchases Lead to Stronger Memories and More Happiness Brittney L. Dalton, Washington University in St. Louis, USA Joseph K. Goodman, Washington University in St. Louis, USA Selin A. Malkoc, Washington University in St. Louis, USA Paper #4: Neglect of Emotional Losses in Compensation Decisions Christopher K. Usée, University of Chicago, USA Shirley Y. Zhang, University of Chicago, USA Sherry X. Yu, Washington University in St. Louis, USA .53 Political Ideology and Consumer Behavior ....................................... Chair: Adam Duhachek, Indiana University, USA Paper #1: Political Ideology and Consumer Decision Making Adam Farmer, Mississippi State University, USA Blair Kidwell, Ohio State University, USA David Hardesty, University of Kentucky, USA Paper #2: Stability vs. Change: The Effect of Political Ideology on Product Preference Adam Duhachek, Indiana University, USA Zakary L. Tormala, Stanford University, USA DaHee Han, McGill University, Canada Paper #3: The Effect of Political Ideology on Reactions to Warning Labels and Consumption Regulations Mitchel R. Murdock, University of South Carolina, USA Caglar Irmak, University of Georgia, USA James F. Thrasher, University of South Carolina, USA Paper #4: Conforming Conservatives: How Norms of Salient Social Identities Overcome Heartless Conservative Tendencies Andrew M. Kaikati, Saint Louis University, USA Carlos J. Torelli, University of Minnesota, USA Karen P. Winterich, Penn State University, USA .59 Advances in Consumer Research (Volume 42) /xv The Importance of Perceived Control: Choice, Knowledge, and Controllability in Consequential Domains .............65 Chairs: Rhonda Hadi, Oxford University, UK Simona Botti, London Business School, UK Paper #1: Control and Happiness: Knowing About the Future Hurts the Present Попа Friedman, Columbia University, USA Simona Botti, London Business School, UK SheenaS. Iyengar, Columbia University, USA Elona Gavazi, Columbia University Medical Center, USA Paper #2: Boundaries of the Heart: The Interplay of Personal Control and Emotion on Donation Decisions Keisha Cutright, University of Pennsylvania, USA Gavan Fitzsimons, Duke University, USA Jim Beltman, Duke University, USA Paper #3: I Take Therefore I Choose? The Impact of Active vs. Passive Acquisition on Food Consumption Rhonda Hadi, Oxford University, UK Lauren Block, Baruch College, USA Paper #4: Consumer Evaluations of Corporate Relief Efforts to Disaster Victims: When Controllability Matters Diogo Hildebrand, Grenoble Ecole De Management, France Yoshiko DeMotta, Fairleigh Dickinson University, USA Ana Valenzuela, Baruch College, USA and Universität Pompeu Fabra, Spain Sankar Sen, Baruch College, USA The Depths of Pleasure, the Throes of Despair: Exploring the Multifaceted Nature of Hedonic Emotional Experiences .......70 Chair: Lawrence E. Williams, University of Colorado Boulder, USA Paper #1: Crime., .and Punishment: The Effects of Context on Signal Strength and the Consequences for Condemnation Kelly Goldsmith, Northwestern University, USA HalE. Hershfield, New York University, USA Paper #2: Emotions Shape Construal Levels: The Case of Guilt and Shame DaHee Han, McGill University, Canada Adam Duhachek, Indiana University, USA Nidhi Agrawal, University of Washington, USA Paper #3: Beyond Funny Ads: Empirical and Theoretical Insights into Humorous Consumption and Marketing Caleb Warren, Texas A&M University, USA A. Peter McGraw, University of Colorado Boulder, USA Paper #4: Prolonging the Search for Meaning: How Hedonic Versus Eudaemonic Consumption Experiences Shape Preference for Variety Erin Percival Carter, University of Colorado Boulder, USA Lawrence E. Williams, University of Colorado Boulder, USA Modern Strategies in Retailing: Choice Architecture and Purchase Decisions ..............................76 Chairs: Evan Weingarten, Wharton, USA Barbara E. Kahn, Wharton, USA Paper #1: When Consumers Prefer to Include: Consideration Set Construction Strategies from Large Product Assortments Joseph Goodman, Washington University in St. Louis, USA Rebecca Walker Reczek, The Ohio State University, USA Paper #2: More Than a Mental Barrier? The Effect of Perceived Product Distance on Consumers In-Store Purchase Decision Processes Vanessa Gartmeier, University of Cologne, Germany Gunnar Mau, University of Regensburg, Germany Werner Reinartz, University of Cologne, Germany Paper #3: The Desire to Acquire Wish List Items: The Ironic Effect of Choosing to Delay Aspirational Purchases Deidre Popovich, Emory, USA Ryan Hamilton, Emory, USA Paper #4: Deciding Now and Later: The Benefit of Delay in Staged Decision-Making Evan Weingarten, Wharton, USA Barbara E. Kahn, Wharton, USA xvi / Table of Contents The Tricks of Time: The Impact of Time on Consumers Decisions, and Consumers Decisions Impact on the Perception of Time ................................................... Chair: Bella Rozenkrants, Stanford University, USA Paper #1: The End-of-Decade Effect Hal Hershfield, New York University, USA Adam Alter, New York University, USA Paper #2: Feeling Older and Giving Back: The Impact of Felt-Age on Pro-social Behaviors Bella Rozenkrants, Stanford University, USA Szu-Chi Huang, Stanford University, USA Paper #3: Picturing Time: How Taking Photos Affects Time Perception and Memory Alixandra Barasch, University of Pennsylvania, USA Kristin Diehl, University of Southern California, USA Gal Zauberman, University of Pennsylvania, USA Paper #4: Present for the Future: The Unexpected Value of Rediscovery Ting Zhang, Harvard Business School, USA Tami Kim, Harvard Business School, USA Alison Brooks, Harvard Business School, USA Francesco Gino, Harvard Business School, USA Michael Norton, Harvard Business School, USA 81 How Extraneous Time Frames Bias Consumer Judgment and Choice ......................... Chairs: Anastasiya Pocheptsova, University of Maryland, USA Meng Zhu, John Hopkins University, USA Paper #1: Too Attractive to Pass: A Peculiar Appeal of Shorter Redemption Windows of Daily Deals YogeshJoshi, University of Maryland, USA Anastasiya Pocheptsova, University of Maryland, USA Paper #2: The Urgency Bias Meng Zhu, Johns Hopkins University, USA Yang Yang, Carnegie Mellon Universit, USA Christopher Hsee, University of Chicago, USA Paper #3: More Time, More Work: How (Incidental) Time Limits Bias Estimates of Project Time and Scope Indranil Goswami, University of Chicago, USA Oleg Urminsky, University of Chicago, USA Paper #4: The Effect of Default Time Units on Budget Estimation Bora Min, University of Southern California, USA Gülden Ülkümen, University of Southern California, USA ,86 Hit Me, Baby, One More Time: The Ups and Downs of Social Exclusion on Consumer Motivation .............. Chair: Katherine E. Loveland, Xavier University, USA Paper #1: Becoming More Sensitive to the Source of Social Exclusion : When Self-Affirmation and Type of Social Exclusion Influences Excluded Consumers Preferences Sara Kim, University of Hong Kong, China Echo Wen Wan, University of Hong Kong, China Ke Zhang, University of Hong Kong, China Paper #2: You Broke Our Contract!: Social Exclusion Differentially Influences Independent and Interdependent Consumers Impression Management Goal Pursuit Jessie J. Wang, Indiana University, USA Ashok K. Lalwani, Indiana University, USA Paper #3: Can Broken Hearts Lead to an Endangered Planet? Social Exclusion Reduces Willingness to Go Green Iman Naderi, Fairfield University, USA Nicole L. Mead, Erasmus University, the Netherlands Paper #4: We Don t Think You re Important : Exploring the Effects of Loyalty Programs on Those Excluded from Benefits Sara Loughran Dommer, Georgia Institute of Technology, USA Katherine E. Loveland, Xavier University, USA Jaehoon Lee, Southern Illinois University, USA ,91 Advances in Consumer Research (Volume 42) /xvii The Meaning Behind the Action: Processes Driving Embodiment Effects ................................96 Chair: Adam Duhachek, Indiana University, USA Paper #1: Protect or Hide Your Thoughts: The Meanings Associated With Actions Matter Tae Woo Kim, Indiana University, USA Adam Duhachek, Indiana University, USA Pablo Briñol, Ohio State University, USA Richard E. Petty, Ohio State University, USA Paper #2: Facial Feedback Hypothesis Revised: Frequent Smiling Can Reduce Wellbeing Арата Labroo, Northwestern University, USA Anirban Mukhopadhyay, Hong Kong University of Science and Technology, Hong Kong Ping Dong, University of Toronto, Canada Paper #3: Elaborative Thinkers Are More Susceptible to Metaphor-Driven Effects of Heaviness on Judgments of Importance David J. Hauser, University of Michigan, USA Norbert Schwarz, University of Southern California, USA Paper #4: The Interaction Effect of Bitter Taste and Mood on Consumers Saving Decision Fengyan Cai, Shanghai Jiao Tong University, China Zhiyong Yang, University of Texas at Arlington, USA Robert S. Wyer, Jr., Hong Kong University of Science and Technology, Hong Kong Just Like Being There: The Good and the Bad of Sharing Experiences ................................101 Chair: Alixandra Barasch, Wharton, UPenn, USA Paper #1: Questioning the I in Experience: Experiential Purchases Foster Social Connection Amit Kumar, Cornell University, USA Thomas С Mann, Cornell University, USA Thomas D. Gilovich, Cornell University, USA Paper #2: Experiential Gifts Foster Stronger Relationships than Material Gifts Cindy Chan, University of Toronto, Canada Cassie Mogilner, Wharton, UPenn, USA Paper #3: When Happiness Shared is Happiness Halved: How Taking Photos to Share with Others Affects Experiences and Memories Alixandra Barasch, Wharton, UPenn, USA Kristin Diehl, University of Southern California, USA Gal Zauberman, Wharton, UPenn, USA Paper #4: Material Words: How Sharing Material and Experiential Purchases with Others Influences Self-Esteem Sarah G. Moore, University of Alberta, Canada Aging Consumers: Beyond Chronological Age ..............................................106 Chairs: Gilles Laurent, INSEEC, France Rik Pieters, Tilburg University, The Netherlands Carolyn Yoon, University of Michigan, USA Paper #1: Golden or Graying? Cognitive Ability and Experience Predict Financial Outcomes Across the Lifespan Ye Li, University of California, Riverside, USA Eric J. Johnson, Columbia University, USA Zeynep Enkavi, Columbia University, USA Jie Gao, Columbia University, USA Lisa Zaval, Columbia University, USA Elke U. Weber, Columbia University, USA Paper #2: Brand Memory and Aging: Accounting for Specific Age Reveals Superior Memory for Older Compared to Young Consumers Raphaëlle Lambert-Pandraud, ESCP Europe, France Gilles Lament, INSEEC, France Etienne Mullet, Ecole Pratique des Hautes Etudes, France Carolyn Yoon, University of Michigan, USA Paper #3: Aging and Product Choice: The Effects of Feel-Age and Social Context Cesare Amatulli, ĹUISS University, Italy Alessandro M. Pelusa, University of Salente andLUISS University, Italy xviii /Table of Contents Good Health is in the Eye of the Beholder: Helping Consumers Navigate Health-Related Decisions ................113 Chair: Chiara Longoni, New York University, USA Paper #1: Motivated Hypochondriacs: Disease Labels Shape Health Perceptions Chiara Longoni, New York University, USA Geeta Menon, New York University, USA Paper #2: Sleeping with One is Sleeping with Many: How Shifts in the Salience of Others Behavior can Improve Contagious Disease Prevention Adriana Samper, Arizona State University, USA Mary Frances Luce, Duke University, USA Debu Purohit, Duke University, USA Paper #3: Having More but Not Feeling Better: The Effects of Merely Owning Preventive Goods on Risk Perceptions Dengfeng Yan, University of Texas at San Antonio, USA Huachao Gao, University of Texas at San Antonio, USA Paper #4: Perceptions of Hospital Safety Records: Mean or Variance? Janice Yeonjin Jung, University of Pennsylvania, USA Barbara Kahn, University of Pennsylvania, USA Consumer Perceptions of Unfairness and Greed ......................................... í ... 118 Chairs: Margaret С Campbell, University of Colorado at Boulder, USA Erin Percival Carter, University of Colorado at Boulder Paper #1: Firm Power, Power Distance Belief, and Consumer Price Fairness Perceptions Zhi Lu, The Pennsylvania State University, USA Lisa E, Bolton, The Pennsylvania State University, USA Sharon Ng, Nanyang Technological University, Singapore Haipeng (Allan) Chen, Texas A&M University, USA Paper #2: No Harm, No Foul: The Role of Inferred Harm in Perceptions of Price Fairness Under Price Maintenance Margaret С Campbell, University of Colorado at Boulder; USA Erin Percival Carter, University of Colorado at Boulder, USA Paper #3: The Role of Interpersonal Attachment Anxiety and Security on Consumer Responses to Customized Pricing Meredith E. David, Baylor University , USA William 0. Bearden, University of South Carolina, USA Kelly L, Haws, Vanderbilt University, USA Paper #4: Perception of Environmentally-Friendly Efforts as Green or Greed Aradhna Krishna, University of Michigan, USA Brent McFerran, University of Michigan, USA Wenbo Wang, Hong Kong University of Science and Technology, Hong Kong Contesting Institutional Arrangements ..................................................123 Chair: Alex Mitchell, Queen s University, Canada Paper #1: The Role of Ideology in Contesting Market-Based Institutional Arrangements Alex Mitchell, Queen s University, Canada Jay M. Handelman, Queen s University, Canada Paper #2: Professional Contests and the Emergence of Social Media as an Institutional Field Andrew Smith, York University, Canada Ashlee Humphreys, Northwestern University, USA Paper #3: Market Evolution Through Shifts in Institutional Logics Burçak Ertimur, Fairleigh Dickinson University, USA Gokcen Coskuner-Balli, Chapman University, USA Paper #4: Consumption Rituals and the Complexities of Institutional Resistance Michelle F. Weinberger, Northwestern University, USA Advances in Consumer Research (Volume 42) /xix Women, Emotion Work and Producing Family : The Role of Food and Fun .............................130 Chairs: Teresa Davis, University of Sydney .Australia Benedetta Cappellina Royal Holloway, University of London, UK Paper #1: Love should be fun: Mothering as a practice Susanna Molander, Stockholm Business School, Stockholm University, Sweden Paper #2: Making meal times fun: representation of mothers and family meals over time in Magazine Advertising Margaret Hogg, Lancaster University, UK David Marshall, University of Edinburgh, UK Teresa Davis, University of Sydney, Australia Tanja Schneider, Oxford University, UK Alan Petersen, Monash University, Australia Paper #3: Feeding the children at school: unpacking fun food in packed lunches Vicki Hárman, Royal Holloway, University of London, UK Benedetta Cappellini, Royal Holloway, University of London, UK Paper #4: A Prize in Every Box! From Cracker Jack to Fun da Middles Charlene Elliott, University of Calgary, Canada Fun with Words: How Language Affects Consumer Response to Brands and Marketing Communications .............136 Chairs: Anne-Sophie I. Lenoir, Erasmus University, Netherlands Stefano Puntoni, Erasmus University , Netherlands Paper #1: Buy Now! How Brand Relationships Influence Consumer Responses to Imperative Advertising Sarah G. Moore, University of Alberta, Canada Yael Zemack-Rugar, Virginia Tech, USA Gavan Fitzsimons, Duke University, USA Paper #2: What Shall I Call Thee? The Impact of Brand Personality on Consumer Response to Formal and Informal Address Anne-Sophie Lenoir, Erasmus University Rotterdam, The Netherlands Stefano Puntoni, Erasmus University Rotterdam, The Netherlands Stijn van Osselaer, Cornell University, USA Paper #3: And Bridges, With Bonds: A Lexical Inferencing-based Framework for Influencing Perceptions of Product Combinations Vanessa Patrick, University of Houston Kelly L Haws, Vanderbilt University Paper #4: The Effect of Phonetic Embodiment on Attitudes towards Brand Names Ann Kronrod, Michigan State University Tina Lowrey, НЕС Paris Josh Ackerman, MIT Wink, Wink, Nudge, Nudge: The Behavioral Science of Eating ....................................141 Chair: J. Jeffrey Inman, University of Pittsburgh, USA Paper #1: Paper #1: Interference of the End: Why Recency Bias in Memory Determines When a Food is Consumed Again Carey K. Morewedge, Boston University, USA Emily N. Garbinsky, Stanford University, USA Baba Shiv, Stanford University, USA Paper #2: Paper #2: Happier with Less? Increasing the Hedonic Appeal of Smaller Portions with E nhanced Hedonic Sensory Imagery Yann Cornil, INSEAD, France Pierre Chandon, INSEAD, France Paper #3: Paper #3: Making Choices when Sequentially Encountering Healthy and Unhealthy Options: The Role of Sensory Mode of Evaluation Dipayan Biswas, University of South Florida, USA Courtney Szocs, University of South Florida, USA J. Jeffrey Inman, University of Pittsburgh, USA Paper #4: Paper #4: Consumption Patterns and Weight Loss Kelly Haws, Vanderbilt University, USA Peggy Liu, Duke University, USA Joseph P. Redden, University of Minnesota, USA xc /Table of Contents The Eyes Have It: New Insights From Tracking Attention Patterns in Consumer Research .....................146 Chair: Alekandra Kovacheva, University of Pittsburgh, USA Paper #1: Consumer Attention and Behavior: Insights from Eye-Tracking and Directions for Future Research Milica Mormann, University of Miami, USA Paper #2: Coordination of Attention: Eye Fixations, Pupil Diameter, and Head Distance, Respond to Goals and Predict Memory RikPieters, Tilburg University, The Netherlands Michel Wedel, University of Maryland, USA Paper #3: Shopper Eye-Cue: Understating the In-Store Decision Process with Field Eye-Tracking Data Aleksandra Kovacheva, University of Pittsburgh, USA J, Jeffrey Inman, University of Pittsburgh, USA Paper #4: Media Multitasking and Visual Attention: Switch Triggers in Context and Content S. Adam Brasel, Boston College, USA James Gips, Boston College, USA Becoming a Saver: Benefits, Obstacles, and Aids .............................................151 Chairs: Eesha Sharma, Dartmouth College, USA , Abigail B. Sussman, University of Chicago, USA Paper #1: A Penny Saved is a Partner Earned: The Romantic Appeal of Savers Jenny Olson, University of Michigan, USA Scott Rick, University of Michigan, USA Paper #2: A Dollar Saved is not a Dollar Earned: Financial Deprivation Shifts Focus to Earning Over Saving Eesha Sharma, Dartmouth College, USA Рипат AnandKeller, Dartmouth College, USA Paper #3: When One Error Elicits Another: Unnecessarily Costly Reactions to Personal Fault Abigail B. Sussman, University of Chicago, USA Rourke O Brien, Harvard University, USA Paper #4: The Effects of an Emergency Reserve on Self-Control Performance Marissá A. Sharif, University of California Los Angeles, USA Suzanne Shu, University of California Los Angeles, USA Compensatory Consumption: Triggers and Strategies .........................................156 Chair: Monika Lisjak, Erasmus University Rotterdam, The Netherlands Paper #1: Feeling Physically Short Increases Compensatory Consumption Gabriele Paolacci, Erasmus University Rotterdam, The Netherlands Nailya Ordabayeva, Boston College, USA Anika Stuppy, Erasmus University Rotterdam, The Netherlands Paper #2: That s Not How I Should Feel: Emotion Profile-Inconsistent Emotions as Identity Threats Nicole Verrochi Coleman, University of Pittsburgh, USA Patti Williams, University of Pennsylvania, USA Paper #3: Compensatory Consumption as Self- and Social-Signaling Monika Lisjak, Erasmus University Rotterdam, The Netherlands Jonathan Levav, Stanford University, USA Derek D. Rucker, Northwestern University, USA Paper #4: Socially Excluded People Value Money for What it Can Do for Them — Restore Belongingness or Control Echo Wen Wan, University of Hong Kong, Hong Kong Zhansheng Chen, University of Hong Kong, Hong Kong Kathleen D. Vohs, University of Minnesota, USA Advances in Consumer Research (Volume 42) /xxi Consumer Attention: Fresh Perspectives on a Classic Construct ....................................163 Chairs: Ryan Rahinel (University of Minnesota) Melanie Rudd (University of Houston) Paper #1: Attention Modes and Consumer Decision Making: Merely Attending to the Physical Environment Makes Price More Important Ryan Rahinel, University of Minnesota, USA Rohini Ahluwalia, University of Minnesota, USA Paper #2: Expand Your Breath, Expand Your Time: Slow Controlled Breathing Boosts Time Affluence Melanie Rudd, University of Houston, USA Paper #3: Attention Increases Emotional Intensity Leaf Van Boven, University of Colorado (Boulder), USA Kellen Mrha, University of Colorado (Boulder), USA Jacob Westfall, University of Colorado (Boulder), USA Paper #4: The Multi-Tasking Shopper: Mobile Eye-Tracking and In-Store Decision Making Jacob Suher, University of Texas at Austin, USA Wes Hutchinson, University of Pennsylvania, USA Antecedents and Consequences of Beliefs about Stability and Change in Identity over Time ................................................168 Chairs: Rob St. Louis, University of Chicago, USA Oleg Urminsky, University of Chicago, USA Paper #1: The Belief in a Favorable Future Todd Rogers, Harvard Business School, USA Michael Norton, Harvard Business School, USA Paper #2: Less Than We Know: The Effect of Trait importance in Connectedness to the Future Self Rob St. Louis, University of Chicago, USA Oleg Urminsky, University of Chicago, USA Paper #3: Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy OmairAkhtar, Stanford University, USA S. Christian Wheeler, Stanford University, USA Paper #4: Are Artworks More like People than Artifacts? Individual Concepts and their Extensions George Newman, Yale University, USA Dan Bartels, University of Chicago, USA Rosanna Smith, Yale University, USA More than Music: Sound and Sonic Elements in Consumer Psychology ...............................172 Chair: Michael Lowe, Texas A&M University, USA Paper #1: Sound and Safe : The Effect of Ambient Sound on Perceived Safety of Public Spaces Eda Sayin, Кос University, Turkey Aradhna Krishna, University of Michigan, USA Caroline Ardelet, Inseec Business School, France Gwenaëlle Briand-Decré, Université Angers, France Alain Goudey NEOMA Business School, France and Paris Dauphine University, France Paper #2: 1 Like the Way It Sounds: The Influence of Which Instruments and How Many Instruments are Audible on Music Preferences Joseph С Nunes, University of Southern California, USA Andrea Ordanini, Bocconi University, Italy Paper #3: Sounds Big: The Cross-Modal Effects of Auditory Pitch on Product Perceptions Michael Lowe, Texas A&M University, USA Kelly Haws, Vanderbilt University, USA Paper #4: Pitch, Threat and Risk Aversion Kate Loveland, Xavier University, USA Michael Lowe, Texas A&M University, USA xxii / Table of Contents Changing It Up: Consumers Transforming Their Lives .........................................177 Chair: Hope Schau, University of Arizona, USA Paper #1: Embracing A Fresh Start : How Consumers Engage To Change Their Lives Ainslie Schultz, University of Arizona, Eller School of Management, USA Linda L. Price, University of Arizona, Eller School of Management, USA Robin Coulter, University of Connecticut, School of Business, USA Paper #2: Consuming and Consumption in Third Space Communities: Constructing Sanctuary James H. McAlexander, Oregon State University, School of Business, USA Beth DuFault, University of Arizona, Eller School of Management, USA Paper #3: Single Mothers By Choice: Putting Aside One Life Goal and Embracing Another Sarita Ray Chaudhury, Humboldt State University, School of Business, USA Pia A. Albinsson, Appalachian State University, Walker College of Business, USA Paper #4: Changing the Script: Family Collectivity Formation in the Neonatal Intensive Care Unit Beth DuFault, University of Arizona, Eller School of Management, USA John Schouten, Aalto School of Business and Economics, Finland Hope Schau, University of Arizona, Eller School of Management, USA. % It s All Green to Me: How Intrapersonal and Interpersonal Factors Shape Consumers Financial Decisions ............184 Chairs: Chiraag Mittal, University of Minnesota, USA Jenny G. Olson, University of Michigan, USA Paper #1: Psychological Tangibility of Money Influences Loss Aversion and Propensity for Gambling Avni Shah, Duke University, USA Jim Bettman, Duke University, USA John Payne, Duke University, USA Paper #2: Greedy Loss Prevention in Economic Decision-Making Goedele Krekels, Ghent University, Belgium Mario Pandelaere, Ghent University, Belgium Paper #3: The Planning Paradox: Increased Economic Uncertainty Decreases Retirement Planning Chiraag Mittal, University of Minnesota, USA Vladas Griskevicius, University of Minnesota, USA Paper #4: Managing Debt and Managing Each Other: Debt Management Decisions in Interpersonal Contexts Jenny G. Olson, University of Michigan, USA Scott I. Rick, University of Michigan, USA A Matter of Taste: Consumer Tastes and Judgments of Artistic Quality ................................189 Chairs: Amit Bhattacharjee, Dartmouth College, USA Klaus Wertenbroch, INSEAD, France Paper #1: Discrepant Beliefs About Quality Versus Taste Stephen Spiller, UCLA, USA Helen Belogolova, Facebook, USA Paper #2: Judging Good Taste: True Preference or Pretense? Klaus Wertenbroch, INSEAD, France Amit Bhattacharjee, Dartmouth College, USA Alixandra Barasch, University of Pennsylvania, USA Paper #3: The Impact of Artistic Ownership on Aesthetic Judgment and Preference Francesco Valsesia, University of Southern California, USA Joseph Nunes, University of Southern California, USA Andrea Ordanini, Bocconi University, Italy Paper #4: Selling Out: Producer Motives in Markets for Art Amit Bhattacharjee, Dartmouth College, USA , Jonathan Z. Berman, London Business School, UK Jason Dana, Yale University, USA Barbara Meilers, University of Pennsylvania, USA Advances in Consumer Research (Volume 42) /xxiii The Complex Role of Brand Meanings in Shaping Consumers Responses to Brands .........................194 Chairs: Carlos J. Torelli, Uiversity of Minnesota, USA Jennifer L. Stoner, University of Minnesota, USA Paper #1: The Asymmetric Effect of Portfolio- and Image-Based Abstractness for Building and Protecting Brand Equity Jennifer L. Stoner, University of Minnesota, USA Carlos J. Torelli, University of Minnesota, USA Alokparna (Sonia) Monga, University of South Carolina, USA Paper #2: When My Brand Extends to Incongruent Categories: Effect of Lack of Fidelity on Consumers Attitudes Eda Sayin, Кос University, Turkey Nilufer Z. Aydinoglu, Кос University, Turkey Zeynep Gürhan-Canli, Кос University, Turkey Paper #3: Self-Expansion as a Way of Overcoming the Harmful Effects of Luxury-CSR Incongruity JiKyungPark, University of Delaware, USA Carlos J. Torelli, University of Minnesota, USA Alokparna (Sonia) Monga, University of South Carolina, USA Deborah Roedder John, University of Minnesota, USA Paper #4: Democratic Brands: A Framework and Empirical Test Neeru Paharia, Georgetown University, USA Vanitha Swaminathan, University of Pittsburgh, USA I m Just Curious: Exploring the Drivers and Consequences of Curiosity ...............................200 Chairs: Rebecca Rabino, Virginia Tech, USA Elise Chandon Ince, University of South Carolina, USA Debora V. Thompson, Georgetown University, USA Paper #1: What Satisfies A Curious Mind? Curiosity Prompts Novel Reward Seeking Chen Wang, Drexel University, USA Rui (Juliet) Zhu, Cheung Kong Graduate School of Business, China Paper #2: Does Curiosity Kill the Cat? Incidental Curiosity Can Have Negative Consequences ElifIsikman, University of Southern California, USA Gülden Ülkümen, University of Southern California, USA Deborah J. Maclnnis, University of Southern California, USA Lisa A. Cavanaugh, University of Southern California, USA Paper #3: Leaving Something for the Imagination: The Effect of Visual Concealment on Product Preference Julio Sevilla, University of Georgia, USA Robert J. Meyer, University of Pennsylvania, USA Shenghui Zhao, University of Miami, USA Paper #4: Guess Where I m From: Ambiguous Accents, Curiosity and Product Evaluations Elise Chandon Ince, University of South Carolina, USA Debora V. Thompson, Georgetown University, USA Rebecca Rabino, Virginia Tech, USA It s Not Me, It s Them: How Social Factors Influence Motivations and Consumption for Genuine and Counterfeit Luxury Goods .................................................205 Chairs: Jennifer L Stoner, University of Minnesota, USA Yajin Wang, University of Minnesota, USA Paper #1: You re Not Fooling Anyone: How Social Feedback Affects Moral Disengagement and the Purchase of Counterfeit Luxury Products Yajin Wang, University of Minnesota, USA Jennifer L. Stoner, University of Minnesota, USA Deborah R. John, University of Minnesota, USA Paper #2: Discrepancy Between Social Status and Implicit Self-Esteem Prompts Preference for Counterfeit Luxury Miao Ни, University of Hawaii, USA Angela Y. Lee, Northwestern University, USA Paper #3: Cultural Influence on Conspicuous Consumption and Pro-Social Behavior in Response to Social Exclusion and the Role of Communication Norms Jaehoon Lee, Southern Illinois University, USA L. J. Shrum, НЕС Paris, France Youjae Yi, Seoul National University, Korea Paper #4: Louis Vuitton and Your Waistline: Using Luxury Goods Depletes Self-Regulatory Resources and Impairs Self-Control Yajin Wang, University of Minnesota, USA Deborah R. John, University of Minnesota, USA xxiv / Table of Contents Options Outside the Frame in Forfeiture and Replacement Decisions .................................210 Chairs: Liad Weiss, University of Wisconsin-Madison, USA Stephen Spiller, UCLA, USA Paper #1: Following-Through Opportunities: The Effects of Incidental versus Inherent Choices Liad Weiss, University of Wisconsin-Madison, USA Ran Kivetz, Columbia University, USA Paper #2: Be Careless with That! Availability of Product Upgrades Increases Cavalier Behavior toward Possessions Silvia Bellezza, Harvard Business School, USA Joshua Ackerman, MT Sloan School of Management, USA Paper #3: How Outside Options Influence Choice of Substitutes Uzma Khan, Stanford University, USA Paper #4: Indecisive Consumers and Opportunity Cost Consideration Marissá A. Sharif, UCLA, USA Stephen A. Spiller, UCLA, USA Scarcity, Poverty, and their Implications for Consumers Cognitions, Judgment and Behavior .....................................................* .... 215 Chairs: Caroline Roux, Concordia University, Canada Kelly Goldsmith, Northwestern University, USA Paper #1: Thinking About Scarcity AnujK. Shah, University of Chicago, USA Eldar Shafir, Princeton University, USA Sendhil Mullainathan, Harvard University, USA Paper #2: When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism Caroline Roux, Concordia University, Canada Kelly Goldsmith, Northwestern University, USA Sean Blair, Northwestern University, USA Jung Kyun Kim, Northwestern University, USA Paper #3: Spending on Girls in Economic Recessions Kristina Durante, University of Texas, San Antonio, USA Vladas Griskevicius, University of Minnesota, USA Joseph Redden, University of Minnesota, USA Andrew Edward White, Arizona State University, USA Paper #4: The Effectiveness of Reciprocity Appeals in Economic Booms and Busts Andrew Edward White, Arizona State University, USA Andrea C. Morales, Arizona State University, USA Douglas T. Kenrick, Arizona State University, USA New Directions in Hedonic Adaptation for Consumer Well-Being ..................................220 Chair: Kelly Kiyeon Lee, Washington University in St. Louis, USA Paper #1: Love it Longer: Sentimental Value Slows Hedonic Adaptation Yang Yang, Carnegie Mellon University, USA JeffGalak, Carnegie Mellon University, USA Paper #2: Jimmy Choo vs. Nike: Experienced Adaptation for Hedonic vs. Utilitarian Products Kelly Kiyeon Lee, Washington University in St. Louis, USA Cynthia E. Cryder, Washington University in St. Louis, USA Stephen M. Nowlis, Washington University in St. Louis, USA Paper #3: Favorites Fall Faster: Greater Liking leads to Greater Satiation Alexander DePaoli, Stanford University, USA Uzma Khan, Stanford University, USA Paper #4: When it Could Have Been Worse, it Gets Better? The Effect of Uncertainty on Hedonic Adaptation Yang Yang, Carnegie Mellon University, USA Yangjie Gu, Tilburg University, Netherlands JeffGalak, Carnegie Mellon University, USA Advances in Consumer Research (Volume 42) /xxv The Surprising Upsides of Negativity ...................................................225 Chairs: Kathleen D. Vohs, University of Minnesota, USA Yajin Wang, University of Minnesota, USA Paper #1: The Surprising Effectiveness of the Hostile Mediator Ting Zhang, Harvard Business School, USA Francesco Gino, Harvard Business School, USA Michael Norton, Harvard Business School, USA Paper #2: How Disgust Builds Social Bonds Eugenia Wu, University of Pittsburgh, USA Andrea Morales, Arizona State University, USA Gavan Fitzsimons, Duke University, USA Tartva L. Chartrand, Duke University, USA Paper #3: Negative Moods Spur Effortful Attainment: A Mood Improvement Strategy Yajin Wang, University of Minnesota, USA Kathleen Vohs, University of Minnesota, USA Paper #4: Growing Up Poor Improves Specific Mental Ability Vladas Griskevicius, University of Minnesota, USA Chiraag Mittal, University of Minnesota, USA Jeffry Simpson, University of Minnesota, USA Sooyeon Sung, University of Minnesota, USA Ethan Young, University of Minnesota, USA Why Having So Little Means So Much: Scarcity Shapes Consumer Decision Making ........................230 Chairs: Meng Zhu, Johns Hopkins University, USA Rebecca К Ratnen University of Maryland, USA Paper #1: The Impact of Scarcity on Consumers Choices of Multiple Items from a Product Class Meng Zhu, Johns Hopkins University, USA Rebecca K. Ratner, University of Maryland, USA Paper #2: How Scarcity Frames Value Anuj K. Shah, University of Chicago, USA Eldar Shafir, Princeton University, USA Sendhil Mullainathan, Harvard University, USA Paper #3: You Can t Always Get What You Want: The Effect of Childhood Scarcity on Substitution Decisions Debora V. Thompson, Georgetown University, USA Rebecca W. Hamilton, University of Maryland, USA Ishani Banerji, Georgetown University, USA Paper #4: Effects of Resource Scarcity on Perceptions of Control and Impulsivity Chiraag Mittal, University of Minnesota, USA Vladas Griskevicius, University of Minnesota, USA I Regularly Weigh Up Just Getting Rid of Facebook : Exploring Restriction as a Form of Anti-consumption .........................................235 Stephanie Anderson, University of Strathclyde, Glasgow, UK Kathy Hamilton, University of Strathclyde, Glasgow, UK Andrea Tonner, University of Strathclyde, Glasgow, UK 50 Shades of Grey: Ancestral Consumption and Conceptual Compromise ...............................240 Caroline Graham Austin, Montana State University, USA Justin Wilder Angle, University of Montana, USA Can Sustainability be Luxurious? A Mixed-Method Investigation of Implicit and Explicit Attitudes towards Sustainable Luxury Consumption ......................................245 Daisy Beckham, London School of Economics, UK Benjamin G. Voyer, ESCP Europe Business School & London School of Economics, UK Alternative Conceptualizations of the Extended Self ...........................................251 Russell Belk, York University, Canada xxvi / Table of Contents Zooming In While Zooming Out: How a Consumption Context Animates a Macro-focus Investigation and Stimulates New Opportunities for Theoretical Insights .........................................255 Katja H. Brunk, ESMT European School of Management and Technology, Germany Benjamin J. Hartmann, Jönköping University, Sweden Nuances of Cooperation and Competition among Lower-Class Consumers ..............................260 Rodrigo В. Castilhos, Universidade Federal do Rio Grande do Sul, Brazil Hélène Gorge, Université Lille Nord de France - SKEMA Business School, France Conceptualizing the Space of Markets: How Spatiality Influences Market Dynamics .........................265 Rodrigo Castilhos, Universidade Federal do Rio Grande do Sul, Brazil Pierre-Yann Dolbec, York University, Canada Ela Veresiu, Witten/Herdecke University, Germany All the Fun of the Fan: Consuming Burlesque in an Era of Retromania .............................................271 Marie-Cécile Cervello», EDHEC Business School, France Stephen Brown, University of Ulster, UK Norms as Standards vs. Self-Descriptions: і How Dynamic Information Shifts Interpretation of Normative Messages ...............................276 Sokiente W. Dagogo-Jack, University of Washington, USA Joshua T. Beck, University of Cincinnati, USA Nidhi Agrawal, University of Washington, USA Networked Kids and the Formation of Contemporary Consumer Identities ..............................282 Hélène de Burgh-Woodman, University of Notre Dame, Australia How Immigrants Travel with their Home Brands: Brand Relationships and Acculturation .....................288 Ani Dino, Royal Holloway, University of London, UK Benedetta Cappellini, Royal Holloway, University of London, UK A Context-Dependent View of Anchoring: The Effect of Consumer Adaptation of Incidental Environmental Anchors on Willingness to Pay ..............................................................294 Kivilcim Dogerlioglu-Demir, Sabanci University, Turkey Cenk Kocaş, Sabanci University, Turkey When Size Matters: Exploring Perceptions And Justifications Of Deviant Consumer Behavior ...................298 Paula Dootson, Queensland University of Technology, Australia Larry Neate, Queensland University of Technology, Australia Sam Fullerton, Eastern Michigan University, United States of America & Potchefstroom Business School, Republic of South Africa Becoming Iconic: David Bowie from Man to Icon ............................................302 Toni Eagar, Australian National University, Australia Andrew Lindridge, Open University, United Kingdom Congruency Between Self as Communicated by Product Ensembles and Self as Perceived by Peers - Do the Two Match? .............................................307 Renu Emile, O.P. Jindal Global University, India Sunanda Sangwan, Shantou University Business School, China Deceived or Not Deceived: How Food Consumers Perceive Deception .................................313 Johanna Held, University of Bayreuth, Germany Claas Christian Germelmann, University of Bayreuth, Germany * Conformity, Uniqueness and Social Class Mobility Consumer Selfldentity in the Yard ....................................................318 Elizabeth C. Hirschman, Rutgers Business School, Rutgers University, USA Russell W. Belk, Schulich School of Business, York University, USA Ay alia Ruvio, Broad School of Business, Michigan State University, USA Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning .............................324 Elizabeth C. Hirschman, Rutgers University, USA Smile: You Haven t Seen This Before! Positivity, False Familiarity, and Consumer Behavior ....................330 Ben Kozary, University of Newcastle, Australia Advances in Consumer Research (Volume 42) /xxvii ...........................338 Reminders of God Can Increase Risk-taking ...................................... Daniella Kupor, Stanford University, USA Kristin Lawin. Stanford University, USA Jonathan Levav, Stanford University, USA Asymmetric Relationship between Reference Group Influence on Pro-Health and Deviant Behaviors of Base of Pyramid Consumers ................................................... Yam B. Limbu, Montclair State University, USA Pátrali Chatterjee, Montclair State University, USA C. Jayachandran, Montclair State University, USA Fashionalising Sustainable Consumption in Lifestyle Media Outi Lundahl, University of Vaasa, Finland Tryvertising - What Makes Consumers Share Product Innovations With Others? Manuela Oberhofer, University of Innsbruck, Austria Johann Fuller, University of Innsbruck, Austria Verena Hofmann, University of Innsbruck, Austria 339 343 348 352 357 Understanding Gamification of Consumer Experiences ...................................... Karen Robson, Simon Fraser University, Canada Kirk Plangger, King s College London, United Kingdom Jan Kietzmann, Simon Fraser University, Canada Ian McCarthy, Simon Fraser University, Canada Leyland Pitt, Simon Fraser University, Canada The Influence of Color, Shape, and Font Formatting on Consumers Perception of Online Drugstores ............ Robert Schorn, University for Health Sciences, Medical Informatics, and Technology, Hall in Tyrol, Austria Alexandra Brunner-Sperdin, University of Innsbruck, Austria Janine Pioner, University of Innsbruck, Austria Empirical Evidences of Brand Cultural Resonance: How Brazilians Demonstrators Appropriated a Fiat s Campaign .......................................... Catia Schott, Federal University of Rio de Janeiro (COPPEAD), Brazil Mariana Cupolillo, Federal University of Rio de Janeiro (COPPEAD), Brazil Maribel Suarez, Federal University of Rio de Janeiro (COPPEAD), Brazil A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands ................................. Jonathan Schroeder, Rochester Institute of Technology, USA Janet Borgerson, Rochester Institute of Technology, USA Zhiyan Wu, Shanghai International Business and Economics University, China Lonely Rebel or Pioneer of the Future? Towards an Understanding of Moral Stakeholder Framing of Activist Brands .....371 Verena E. Stoeckl, University of Innsbruck, Austria 361 366 Inferences on Negative Labels and the Horns Effect ........................... Aparna Sundar, University of Cincinnati FrankR. Kardes, Carl H. Lindner College of Business, University of Cincinnati Theodore J. Noseworthy, Schulich School of Business, York University Joshua J. Clarkson, Carl H. Lindner College o) Business, University of Cincinnati Value Creation and Consumption: When Consumer Creativity Generates Value in Online Forums. Marie Taillard, ESCP Europe Business School, United Kingdom Benjamin Voy er, ESCP Europe Business School, United Kingdom Vlad Glaveanu, Aalborg Universy, Denmark Alkmini Gritzali, University of Surrey, United Kingdom УП 381 The Relationship Between Household Life Cycle and Brand Loyalty Giang Trinh, Ehrenberg-Bass Institute, Australia Malcolm Wright, Massey University, New Zealand Philip Stern, University of Exeter Business School, UK 387 xxviii / Table of Contents Competitive Papers — Extended Abstracts How Choosing for Others Affects Consumption for the Self: The Negative Consequences of Preference Imposition .......393 A.Utku Akkoc, University of Alberta, Canada Robert J. Fisher, University of Alberta, Canada Choosing How to Choose: Can People Choose the Best Choice Architecture? ............................................395 Kirstin C. Appelt, Columbia University, USA Jie Gao, Columbia University, USA Eric J. Johnson, Columbia University, USA Ted von Glahn, Pacific Business Group on Health, USA The Dual Influence of the Number of Prior Ideasen Solvers Creative Performance in Open Ideation Contests ..........397 Suleiman Aryobsei, University of St. Gallen, Switzerland Reto Hofstetter, University of Lugano, Switzerland Andreas Herrmann,University of St. Gallen, Switzerland Darren Dahl, The University of British Columbia, Canada What Will They Think of Me? Anticipated Impressions and Product Decisions ............................399 LaurenceAshworth, Queen s University, Canada Margaret Matear, Queen s University, Canada Matthew Philp, Queen s University, Canada How People Underestimate The Financial Risks of Home Buying ...................................401 Ozgun Atasoy, Boston University, USA Remi Trudei, Boston University, USA Patrick Kaufmann, Boston University, USA Effects of Design Symmetry on Perceptions of Brand Personality ...................................402 Aditi Bajaj, Georgia Institute of Technology, USA Samuel Bond, Georgia Institute of Technology, USA Ashes to Ashes or Ashes to Coral?: Alternatives to Traditional Burial Rituals and Their Implications for Consumption, Ritual Transformation, and Sustainability ........................................403 Courtney Nations Baker, University of Wyoming, USA Stacey Menzel Baker, University of Wyoming, USA Incentivized Persuaders are Less Effective: Evidence from Fundraising Experiments ........................405 Alexandra Barasch, Wharton, UPenn, USA Jonathan Berman, Wharton, UPenn, USA Deborah Small, Wharton, UPenn, USA The Monetary Value of Conversational Value ...............................................406 Wilson Bastos, Católica-Lisbon, Portugal Javati Sinha, Florida International University, USA All You Need is Love: Focusing on Brand Attachment Self-Affirms against Social Loss .......................408 Joshua T. Beck, University of Cincinnati, USA Sokiente W. Dagogo-Jack, University of Washington, USA Shopping While NonwhiteiRacial Discrimination in The Marketplace .................................410 ArontéBennett,Vil!anova University, USA Ronald Paul Hill, Villanova University, USA Richard J. Naclerio, Villanova University, USA Barbara Naclerio, Villanova University, USA Kara Daddario, Villanova University, USA Just Me Versus We: How Feelings of Social Connection During Positive and Negative Experiences Impact Memory .......411 Kara Bentley, University of South Carolina, USA Priyali Rajagopal, University of South Carolina, USA Judgments of Virtue in Consumer Behavior ...............................................412 Jonathan Z. Berman, London Business School, United Kingdom Deborah A. Small, University of Pennsylvania, USA Advances In Consumer Research (Volume 42) /xxix Keeping Consumers in the Red: Hedonic Debt Prioritization within Multiple Debt Accounts ....................413 AUBesharat, University of Denver, USA Sal eev Varki, University of South Florida, USA Adam W. Craig, University of Kentucky, USA Congruent Attributes in Complementary Consumption: The Role of the Experience s Social Context ...............415 Rajesh Bhargave, University of Texas at San Antonio, USA Nicole Montgomery, University of Virginia, USA Eyes in the Sky: New Narratives in Consumers Technology Consumption ..............................417 Arundhati Bhattacharyya, York University, Canada Probabilistic Scarcity: Processing Disfluency Increases Attractiveness by Reducing Subjective Probability .........................419 Baler Bilgin, Кос University, Turkey Nukhet Agar, Кос University, Turkey Talk is Cheap : The Discrepancy between Self and Next-Of-Kin Organ Donation Decision ....................421 Maria Blekher, New York University , USA HagaiKatz, Ben-Gurion University of the Negev, Israel Ay elet Gneezy, University of California, USA Moments of Truth: Nudges at the Point of Consumption in an Office Setting .............................423 Zoë Chance, Yale School of Management, USA Margaret Gorlin, Yale School of Management, USA Ravi Dhar, Yale School of Management, USA Look!! I m not the Same Person ! The Role of Clothing in Consumers Escapism .........................427 Damien Chaney, Groupe Esc Troyes in Champagne, France Fostering Advocacy: How the Underlying Constructs of Attitude Certainty Affect Persuasion Intentions .............428 Lauren Cheatham, Stanford University, USA Zakary Tormala, Stanford University, USA Rating with Confidence: How Rating Scales Affect Future WOM Behavior ..............................430 Yu-Jen Chen, Lingnan University, China David Godes, University of Maryland, USA When paying $92 plus $5 shipping is acceptable but paying $97 is not: The Role of Justification on the Effectiveness of Partitioned Pricing ..................................432 Jungsil Choi, Cleveland State University, USA Yexin Jessica Li, University of Kansas, USA The Social Consequences of Envy .....................................................434 Jaeyeon Chung, Columbia Business School, USA Leonard Lee, National University of Singapore, Singapore ToporBottomof the Screen? Vertical Position as a Representation of Rationality and Emotionality ................436 Luca Cian, University of Michigan, USA Norbert Schwarz, University of Southern California, USA Aradhna Krishna, University of Michigan, USA The Benefits of Behaving Badly: Successful Regulation by Planned Deviation .............................437 Rita Coelho do Vale, Catholic University of Portugal, Portugal Marcel Zeelenberg, Tilburg University, Netherlands Carrots By Default: Are Healthy Defaults a Blessing or a Curse? ....................................439 Helen Colby, UCLA, USA Meng Li, University ofColorado.USA Gretchen Chapman, Rutgers University, USA Consumer Perceptions of Green Brands and Actual Corporate Environmental Performance ....................443 James J. Cordeiro, SUNY Brockport, USA Joon YongSeo, SUNY Brockport, USA Saying a Little, Saying a Lot: Response Length as a Deception Cue for Consumers ..........................445 Elizabeth Cowley, The University of Sydney, Australia Christina I. Anthony, The University of Sydney, Australia χα: / Table of Contents The Bittersweet Taste of Home: A Baudrillardian Interpretation of Nostalgic Food Consumption in Acculturation ..........................447 Angela Gracia В. Cruz, The University of Auckland, New Zealand Margo Buchanan-Oliver, The University of Auckland, New Zealand Receding the Boundary: The Code-Jamming Effects of Meta-Reflexive Practices in Consumer Acculturation .........................449 Angela Gracia В. Cruz, The University of Auckland, New Zealand Margo Buchanan-Oliver, The University of Auckland, New Zealand When Calorie Information Does and Does Not Impact Consumers Food Choices ..........................451 Steven Dallas, New York University, USA Peggy Liu, Duke University, USA Tanya Chartrand, Duke University, USA Navigating by the Stars: What Do Online User Ratings Reveal About Product Quality? .......................453 Bart de Langhe, University of Colorado, USA Philip M. Fernbach, University of Colorado, USA ^ Donald R. Lichtenstein, University of Colorado, USA Going to Extremes: Dialectical Thinking in the Context of Contradictory Information ........................454 Yoshiko DeMotta, Fairleigh Dickinson University, USA Mike Chen-ho Chao, William Paterson University, USA Thomas Kramer, University of South Carolina, USA Will A Broad Identity Increase Preference for More Advanced Products? The Impact of Identity Breadth on Consumer Choice ..............................................................455 Ying Ding, Renmin University of China, China Echo Wen Wan, University of Hong Kong, China JingXu, Peking University, China How Does Taste Change? A Field-level Analysis of the Dynamics of Field-specific Cultural Capital ...............................457 Pierre-Yann Dolbec, York University, Canada My Louis Vuitton Bag from eBay is Definitely Genuine: Closing the Self-Discrepancy Gap through Self-Deception with Brands .........................................................458 Sara Loughran Dommer, Georgia Institute of Technology, USA Nicole Verrochi Coleman, University of Pittsburgh, USA Ray of Hope: Hopelessness Increases Preferences for Brighter Lighting ........................................460 Ping Dong, University of Toronto, Canada Xun (Irene) Huang, University of Toronto, Canada Chen-Bo Zhong, Sun Yat-sen University, China Using Social Comparisons to Motivate Health Behavior Over the Lifespan: The Impact of Experience with Health Problems . . 462 Jane Ebert, Brandeis University, USA Noëlle Nelson, University of Kansas, USA How Experience Similarity Shapes Product Evaluation .........................................463 Jordan Etkin, Duke University, USA Aner Sela, University of Florida, USA <· Behavioral versus Goal Modeling: When Exposure to Helping Models Decreases Helping ......................465 Ioannis Evangelidis, Rotterdam School of Management, Netherlands Francesco Righetti, VU University, Netherlands Context Effects under Prominence .....................................................467 Ioannis Evangelidis, Rotterdam School of Management, Netherlands Jonathan Levav, Stanford Graduate School of Business, USA Itamar Simonson, Stanford Graduate School of Business, USA Brand Logo Frames: How and When Framing Brand Logos Increases Purchase Likelihood ....................469 Tatiana Fajardo, University of Miami, USA Jiao Zhang, University of Oregon, USA Michael Tsiros, University of Miami, USA Advances in Consumer Research (Volume 42) /xxxi I belina Exercise Fat-burning Increases Post-exercise Food Consumption in Self-imposed Exercisers ...............471 Novina Fend, Technische Universität München, Germany Katja Bartsch, Technische Universität München, Germany Joerg Koenigstorfer, Technische Universität München, Germany Motivational Effects of Reminders on Accelerating or Delaying Task Competition ..........................473 Daniel Fernandes, Catholic University of Portugal, Portugal John G. Lynch, Jr., University of Colorado, USA The Dissociation between Consumers Memory Predictions and Memory Performance .......................475 Daniel Fernandes, Catholic University of Portugal, Portugal Stefano Puntoni, Erasmus University Rotterdam, Netherlands Stijn van Osselaer, Cornell University, USA Elizabeth Cowley, University of Sydney, Australia Pride and Prejudice - Promotion or Prevention? Investigating the Role of Domestic Country Biases in Consumers Product Choices .........................476 Peter Mathias Fischer, University of St. Gallen, Switzerland Katharina Zeugner-Roth, IESEG School of Management, France Why Did You Betray Me, My Friend? When Selling Extended Warranty Backfires .........................478 Peter Mathias Fischer, University of St. Gallen, Switzerland Robin Chark, National University of Singapore, Singapore Save Dessert for Last? The Effect of Food Presentation Order on Food Choice and Caloric Intake ..............................480 David Flores, Tecnològico de Monterrey, Mexico Martin Reimann, University of Arizona, USA Raquel Castano. Tecnologico de Monterrey, Mexico The Adaptiveness of Unconscious Brand-Attribute Associations ....................................482 Maria Galli, Universität Pompeu F abra, Spain Gerald J. Gorn, Hong Kong Polytechnic University, Hong Kong Steven Sweldens, 1NSEAD, France How Does Power Distance Belief Affect Status Consumption? .....................................484 Huachao Gao, University of Texas at San Antonio, USA Karen Page Winterich, Pennsylvania State University, USA YmlongZhang, University of Texas at San Antonio, USA Vertical and Horizontal Individualism as Determinants of Materialism within and across Cultures .................486 Ellen Garbarino, Univ of Sydney, Australia Julie Lee, Professor, Univ of Western Australia, Australia Geoff Soutar, Univ of Western Australia, Australia How Benefit Distribution Influences Consumer Goal Perseverance in Loyalty Programs ......................488 Aaron M. Garvey,The University of Kentucky, USA The Boundary Role of the Type of Revenge Behaviors: a Longitudinal and an Experimental Approach ..............490 Fateme Ghadami, НЕС Montreal, Canada Yany Grégoire, НЕС Montreal, Canada Sandra Laporte, НЕС Montreal, Canada Denis Larocque, НЕС Montreal, Canada Sylvain Sénécal, НЕС Montreal, Canada Revisiting Symbolic Visual Communication ...............................................492 Lampros Gkiouzepas, A.T.E.I. of Thessaloniki, Greece Margaret K. Hogg, University of Lancaster, United Kingdom The Changes of Meanings over Life Stages: Caftans as Expression of Moroccan Women s Identities .........................................493 Delphine Godefroit-Winkel, Lille School of Management Research Center, France Marie-Hélène Fosse-Gomez, Univ Lille Nord de France -Ѕкета Business School, France Co-Creating Value through Balancing a Collaboration-Competition Duality .............................494 Annetta Grant, Queen s University, Canada Peter A. Dacin, Queen s University, Canada xxxii /Table of Contents The Impact of Early Life Experiences on Young Adults Compulsive Buying Tendencies .......................496 Vassiliki Grougiou, International Hellenic University, Greece Ilias Kapoutsis, Athens University of Economics & Business, Greece George P. Moschis, Georgia State University, USA, andMahidol University, Thailand Anil Mathur, Hofstra University, USA In the Mood for Doing Good? How Affective States and Benefit Types Influence Consumers Decision Making with Regards to Sustainable Products ......................................................497 Verena Gruber, WU Vienna, Austria Can Persuasion Knowledge Change Preferred Persuasion Based on Self-Construal? .........................498 Wenxia Guo, City University of Hong Kong, China Kelley Main, University of Manitoba, Canada What Motivates People to be Materialistic? Developing a Measure of Instrumental-Terminal Materialism .....................................502 Eda Gurel-Atay, Independent Scholar, USA M. Joseph Sirgy; Virginia Polytechnic Institute & State University, USA Dave Webb, University of Western Australia, Australia * Ahmet Ekici, Bilkent University, Turkey Dong-Jin Lee, Yonsei University, South Korea Muris Cicie, University of Sarajevo, Bosnia and Herzegovina J. S. Johar, California State University at San Bernardino, USA Melika Husie, University of Sarajevo, Bosnia and Herzegovina Ibrahim Hegazy, American University in Cairo, Egypt Transportation Back: Reflecting On the Journey .............................................504 Anne Hamby, Hofstra University, USA Control over What? Assessing General and Domain-Specific Self-Control ...............................506 Kelly L Haws, Vanderbilt University, USA Utpal M. Dholakia, Rice University, USA Scott W. Davis, Texas A&M University, USA Yeosun Yoon, Kaist Business School, Korea Wanna Supersize That? Consumers Choice of Superior Options ..................................508 Wibke Heidig, SRH International Management University Berlin, Germany Daniel Wentzel, RWTH Aachen University, Germany Torsten Tomczak, University of St. Gallen, Switzerland Share Your Life and Get More of Yourself. Experience Sharing in Couch Surfing ..........................510 Katharina Hellwig, НЕС Lausanne, Switzerland Felicitas Morhart, НЕС Lausanne, Switzerland Bruno Kocher, НЕС Lausanne, Switzerland George Zisiadis, Entrepreneur & Artist, USA Effect of Thinking Style on Donation: Moderating Role of Cause Type ................................512 Mehdi T. Hossain, The University of Texas at Arlington, USA Zhiyong Yang, The University of Texas at Arlington, USA Conceptualizing New Product Buzz ....................................................514 Mark В . Houston, Texas A&M University, USA Thorsten Hennig-Thurau, University ofMuenster, Germany Ann-Kristin Knapp, University ofMuenster, Germany , Martin Spann, Ludwig-Maximilian-University Munich, Germany Reaction Utility ...............................................................515 Christopher Hsee, University of Chicago, USA Yang Yang, Carnegie Mellon University, USA BowenRuan, University of Wisconsin-Madison, USA Fengyan Cai, Shanghai Jiao Tong University, China More Than Scarcity: How Consumers Make Sense of Stock-out Using Social Inference .......................517 Yunhui Huang, Nanjing University, China Y Charles Zhang, UC Riverside, USA Advances in Consumer Research (Volume 42) /xxxiii WWJD? The Effect of Religious Mindsets on Consumer Responses to Organizational Failures ...........................................................518 Jamie D- Hyodo, Pennsylvania State University, USA Lisa E. Bolton, Pennsylvania State University, USA Do Round Numbers Influence Consumer Debt Repayment? ............................,.........519 Mathew S. Isaac, Seattle University, USA Yantao Wang, Seattle University, USA Robert M. Schindler, Rutgers University, USA (The Lack of) Processing Fluency and Attitude Enhancement ......................................521 GauravJain, University of Iowa, USA Dhananjay Nayakankuppam, University of Iowa, USA GaryJGaeth, University of Iowa, USA Cultural Brand Engagement: The Roles of Brands in the Construction of Cultural Experiences ...................................522 Anna Jansson Vredeveld, University of Connecticut, USA Robin A. Coulter, University of Connecticut, USA Give Em a Boost: Descriptive Norms Encourage Booster Seat Use with Low Involvement Parents ...........................524 Jennifer Jeffrey, Western University, USA Dante M. Pirom, Western University, USA Jodie Whelan, Western University, USA Shorter Physical Distance Makes an Event Seem More Likely to be True ...............................526 Yanli Jia, Chinese University of Hong Kong, China Yunhui Huang, Nanjing University, China Robert S. Wyer, Chinese University of Hong Kong, China The Endowment Effect for Experiences ..................................................529 Li Jiang, UCLA, USA SanjaySood, UCLA, USA The Embodied Psychology of Time Limits: How Unrelated Motion States Shape Intentions to Act by a Deadline ..................................531 Duo Jiang, University of Illinois at Urbana-Champaign, USA Dolores Albarracin, University of Illinois at Urbana-Champaign, USA Pride and Licensing Effects: When Being Good Gives Us Permission to Be A Little Bad .......................................533 Jinfeng (Jenny) Jiao, University of Iowa, USA Cathy A. Cole, University of Iowa, USA Gary J. Gaeth, University of Iowa, USA Why Are Some Brand Co-Creation Activities More Effective Than Others?: The Effects of Brand Knowledge Potential and Self-Brand Connection on Brand Engagement Intentions .............535 Heather Johnson Dretsch, North Carolina State University, USA Amna Kirmani, University of Maryland, USA Life-changing Events Foster Favorable Responses to New Products ..................................537 Friederike Kamm, Saarland University, Germany Andrea Groeppel-Klein, Saarland University, Germany When Opposites Attract: Incorporating Trait Complementarity into the Measurement of Self-Brand Personality Alignment .....................................................539 Maria Karampela, University of Edinburgh, UK Angela Tregear, University of Edinburgh, UK JakeAnsell, University of Edinburgh, UK Investigating Brand Cheating in Consumer-Brand Relationships: Triadic and Dyadic Approaches ......................................................541 Mansur Khamitov, Ivey Business School, Western University, Canada Miranda Goode, Ivey Business School, Western University, Canada Matthew Thomson, Ivey Business School, Western University, Canada xxxiv / Table of Contents The Divergent Effects of External Systems of Control on Early Stage Goal Pursuit ..........................542 Jamel Khenfer, Aix-Marseille University, France Aaron С Kay, Duke University, USA Elyette Roux, Aix-Marseille University, France Eric Tafani, Aix-Marseille University, France Stumbled Upon: Impact of Framing as Expected versus Unexpected on Product Evaluations ....................................................543 JeeHye Christine Kim, INSEAD, Singapore Monica Wadhwa, INSEAD, Singapore Amitava Chattopadhyay, INSEAD, Singapore It s Alive! How Kinetic Property in Ads Shapes Novelty Perceptions ..................................545 Junghan Kim, State University of New York at Buffalo, USA Arun Lakshmanan, State University of New York at Buffalo, USA The Topography of Generosity: Nonlinear Evaluations of Prosocial Actions ................................................547 Nadav Klein, University of Chicago, USA Nicholas Epley, University of Chicago, USA Humanity Assertion and Anticipated Reckoning: Insights from Gift Exchange in a Crisis Context .................549 Jill G. Klein, University of Melbourne, Australia Tina M. Lowrey НЕС Paris, France Cele C. Otnes, University of Illinois at Urbana-Champaign, USA Groups Can Detect White Lies .......................................................550 Nadav Klein, University of Chicago, USA Nicholas Epley, University of Chicago, USA Multisensory Brand Search: How the Meaning of Sound Guides Consumers Visual Attention ....................................552 Klemens Knoeferle, BI Norwegian Business School, Norway Pia Knoeferle, University of Bielefeld, Germany Carlos Velasco, University of Oxford, UK Charles Spence, University of Oxford, UK The Effects of Comparative Processing and Mitigating Information on Customer Choice of a Brand with Negative Attributes ..........................................554 Steven Koppitsch, Bowling Green State University, USA The Dark Side of Marketing Tactics: Scarcity Promotions Induce Aggressive Behavior .......................556 Kirk Kristofferson, University of British Columbia, Canada Brent McFerran, Simon Fraser University, Canada Andrea C. Morales, Arizona State University, USA Darren W. Dahl, University of British Columbia, Canada Giving by the Bucket, Taking by the Grain: The Gap between Health Communicators and Consumers .......................................558 Ann Kronrod, Michigan State University, USA Amir Grinstein, Ben Gurion Univerasity, Israel Luc Wathieu, Georgetown University, USA In Pursuit of Good Karma: When Charitable Appeals to Do Kight Go Wrong ............................560 Katina Kulow, University of South Carolina, USA Thomas Kramer, University of South Carolina, USA Are Firms Perceived As Safer After An Information Breach? .....................................562 Hsiao-Ching Kuo, University of South Florida, USA Sajeev Varki, University of South Florida, USA Speeding Away from the Here and Now: Velocity and Mental Representation .............................564 Ellie J. Kyung, Dartmouth College, USA The Effect of Distinctive Peaks on Evaluations of Experiences Represented as Wholes or Parts ...............................................566 Robert Latitner, New York University, USA Priya Raghubir, New York University, USA Advances in Consumer Research (Volume 42) /xxxv The Warmth of our Regrets: Regulating Regret through Temperature .................................568 SeungHwan (Mark) Lee, Colorado State University, USA Andrew W. Perkins, Washington State University, USA JeffD. Rotman, Western University, Canada I Anthropomorphize Therefore I Am: A Metaphorical Explanation to the Reflectional Functions of Product Anthropomorphism ........................................................570 Crystal, T. Lee, National Cheng-chi University, Taiwan Yung-Cheng Shen, National Taiwan Normal University, Taiwan Lien-TiBei, National Cheng-chi University, Taiwan Cacelert, W. Yang, National Cheng-chi University, Taiwan Colorful or Black-and-White? The Role of Temporal Distance on How You See the Future .....................572 Hyojin Lee, The Ohio State University Xiaoyan Deng, The Ohio State University, USA Kentaro Fujita, The Ohio State University, USA H. Rao Unnava, The Ohio State University, USA Get Lucky, Get Punished : The Effect of Serendipity on the Perception of Innovations .......................574 Christophe Lembregts, Ghent University, Belgium Mario Pandelaere, Ghent University, Belgium Gabriele Paolacci, RSM Erasmus University Rotterdam, Netherlands Thriving in a Sinking System: When Does a Threatening World Promote Meaningful Behaviors ..................575 XingboLi, University of Washington, USA Nidhi Agrawal, University of Washington, USA Inspire Me to Donate: The Use of Mixed Emotions in Public Service Announcements ........................578 Jianping Liang, PhD, Sun Yat-sen University, China Zengxiang Chen, PhD, Nankai University, China, Jing Lei, PhD, The University of Melbourne, Australia Have Your Cake and Make Her Eat It Too: Sabotaging Others While Maintaining Moral Self-Integrity .......................................580 Stephanie C. Lin, Stanford Graduate School of Business, USA S. Christian Wheeler, Stanford Graduate School of Business, USA Szu-chi Huang, Stanford Graduate School of Business, USA Trivializing Compensation and Muddy Linings: When Firm Expenditures to Acknowledge Backfire ................582 Peggy Liu, Duke University, USA Cait Lamberton, University of Pittsburgh, USA Kelly Haws, Vanderbilt University, USA Consumer Compliance in Face-to-Face Interactions: The Role of Sensitivity and Expressiveness ..................584 Maggie Wenjing Liu, Tsinghua University, China Yuhong Guan, Tsinghua University, China Power Distance and Consumer Evaluation of Vertical Brand Extension ................................586 Xiaoyan Liu, Nanyang Technological University, Singapore Sharon Ng, Nanyang Technological University, Singapore Elison Lim, Nanyang Technological University, Singapore The Better of Two Goods : Choice Given a Trade-off Between Pro-social and Pro-environmental Performance .........................588 Jesse Catlin, California State University, Sacramento, USA Michael G. Luchs, The College of William & Mary, USA Marcus Phipps, University of Melbourne, Australia The Impact of the Maximizing Mindset on Decision Time ........................................590 Jingjing Ma, Northwestern University, USA Ying Wang, Beihang University, China, NealJ. Roese, Northwestern University, USA Duped, Scam med and Suckered: The Development of the Sugrophobia Scale ............................592 Robert Madrigal, University of Oregon, USA Marcus Wardley, University of Oregon, USA Catherine Armstrong-Soule, Western Washington University, USA xxxvi / Table of Contents The Cool Scent of Power: Effects of Ambient Scent on Preferences and Choice Behavior ...................... 59¿ Adriana Madzharov, Stevens Institute of Technology, USA Lauren Block, Baruch College, USA Maureen Morrin, Temple University, USA Striving for Superiority: Face Ratio, Anthropomorphism and Product Preference ........................................ 59¿ Ahreiim Maeng,University of Kansas, USA Pankaj Aggarwal, University of Toronto, Canada Coffee, Tea, and Caffeinated Cognition ..................................................596 Sam Maglio, University of Toronto, Canada Eugene Chan, University of Technology, Australia Making Choices en Route: How Orientation Through Space Changes Subjective Closeness ....................................59 Sam Maglio, University of Toronto, Canada Evan Polman, University of Wisconsin-Madison, USA If it s Useful and You Know it, Do You Eat? Preschoolers Refrain from Instrumental Food ..............4......598 Michal Maimaran, Northwestern University, USA Ayelet Fishbach, University of Chicago, USA Can We Turn Off Defensiveness?: Agent vs. Consumer Responses to Persuasion Attempts .....................600 Kelley Main, University of Manitoba, Canada Wenxia Gno, City University of Hong Kong, China Katherine White, University of British Columbia, Canada I Like to Move it: Introducing Regulatory Fit From Body Movement .................................602 Frank Mathmann, University of New South Wales, Australia Ko de Ruyter, Maastricht University, Netherlands Mathew Chylinski, University of New South Wales, Australia E. Tory Higgins, Columbia University, USA Not All That Glitters is Golden: The Impact of Procedural-Fairness Perceptions on Consumer Satisfaction with Favorable Outcomes ............................................................604 Pragya Mathur, Baruch College, USA Veronika Ilyuk, Baruch College, USA Eric A. Greenleaf New York University, USA The Effects of Construal Level Over Time ................................................ 60( Frank May, Virginia Tech, USA Priyali Rajagopal, University of South Carolina, USA When Complexity is Symmetric: The Interplay of Two Core Determinants of Visual Aesthetics. .....................................60 Stefan Mayer, Goethe University, Germany Jan R. Landwehr, Goethe University, Germany Evaluations of Iconic versus Genuine Experiences Depend on Attitude Functions ..........................6] Ezgi Merdin, Bogazici University, Turkey Guien Sarial Abi, Bocconi University, Italy Zeynep Gurhan Canli, Кос University, Turkey Kathleen D. Vohs, University of Minnesota, USA · Brand Traumas: Why Writing About Negative Brand Experiences Boosts Evaluations More Than Writing About Positive Experiences? ............................................ б Giulia Minierò,Università della Svìzzera Italiana, Switzerland and SĽA Bocconi School of Management, Italy Michal Gibber, Universita della Svizzera Italiana, Switzerland The Individuai Dynamics of Online Reviews ............................................ Daniel Mochon, Tulane University, USA Janet Schwartz, Tulane University, USA When Food Advertising Triggers Salivation: The Role of Positive Affectivity on Appetitive Craving and Eating Intentions David Moore, University of Michigan, USA Sara Konrath, University of Michigan, USA Advances in Consumer Research (Volume 42) /xxxvii A Change Will Do You Good: Beneficial Effects of Task Difficulty Switching (TDS) on Recall .....................................617 James A. Mourey, DePaul University, USA RyanS. Elder, Brigham Young University, USA Saying Yes to the Dress but No to the Glow: When Consumers Resist Arrogant Brands ................................................619 Nira Munichor, Hebrew University of Jerusalem, Israel Yael Steinhart, Tel-Aviv University, Israel Instrumentality and Emotional Attachment: A Study of Nomadic Consumers Relationships With Their Possessions .......621 Rajesh Nanarpuzha, Indian Institute of Management Ahmedabad, India Piyush Sinha, Indian Institute of Management Ahmedabad, India Rohit Varman, Indian Institute of Management Calcutta, India Less is Core: Consumer Debt Repayment and the Budget Constraint Paradox ............................622 Russel P. Nelson, University of California, USA Mary Wolfinbarger Celsi, California State University Long Beach, USA Mary C. Gilly, University of California, USA Stephanie Dellande, Menlo College, USA Emotional Pasts and Rational Futures: Perceiving Change Over Time and Implications for Here-and-Now Thinking .............................624 Ed O Brien, The University of Chicago, USA Why We Decide Not To Decide: Decision Avoidance As A Means Of Cognitive Closure ..........................................629 Ashley S. Otto, University of Cincinnati, USA Carl H. Lindner, University of Cincinnati, USA Joshua J. Clarbon, University of Cincinnati, USA Frank R. Kardes, University of Cincinnati, USA Give Me Your Self: Gifts are Liked More When They Match the Giver s Characteristics ......................631 Gabriele Paolacci, Erasmus University Rotterdam, Netherlands Laura Straeter, Erasmus University Rotterdam, Netherlands Ilona de Hooge, Erasmus University Rotterdam, Netherlands The Left-to-Right Effect of Product Location on Consumer Judgment ...............................633 Jooyoung Park, Peking University HSBC Business School, China William M. Hedgcock, University of Iowa, USA Did You Bring Enough for Everybody? How Differences in Anticipated and Actual Reciprocity Lead to Over-contribution in Sharing Contexts ..................................................635 Jeffrey R. Parker, Georgia State University, USA Nita Umashankar, Georgia State University, USA Martin Schleicher, IAE Business School, Argentina Minty Fresh! Absolving Dieters of Their Consumption Sins ......................................636 Nguyen Pham, Arizona State University, USA Maureen Morrin, Temple University, USA May O. Lwin, Nanyang Technological University, Singapore Melissa Bublitz, University of Wisconsin, USA The Scrapbook as an Autobiographical Memory Tool ..........................................638 Barbara J. Phillips, University of Saskatchewan, Canada Negative Word-of-Mouth and Trait Self-Esteem: The Inverse Effects of Self-Liking and Self-Competence .............640 MatthewPhilp, Queen s University, Canada Martin Pyle, Ryerson University, Canada Laurence Ashworth, Queen s University, Canada Hiding From the Press: Negative Product Reviews, Feeling Incompetent, and Product Usage .............................................................642 Matthew Philp, Queen s University, Canada Laurence Ashworth, Queens University, Canada xxxviii / Table of Contents Double-Edged Nature of Free Perks: Consumer Entitlement and Its Consequences in the Marketplace ..............644 Alexandra Polyakova, Bocconi University, Italy Andrea Ordanini, Bocconi University, Italy Zachary Estes, Bocconi University, Italy Psychoanalytically Reading Hedonic Consumption in the 50 Shades Trilogy .............................646 Ajnesh Prasad, Tecnológico de Monterrey, Mexico Influence of Spatial Reference Frame of Store Direction on Preference of Stores Varying in Social Density and Social Distance ...........................................647 Dipankar Rai, Walker School of Business and Communications, USA Kalpesh Kaushik Desai, University of Missouri, USA Will the Excitement Help You Remember? The Impact of Ad Arousal on Memory ..........................649 Hila Riemer, Ben-Gurion University of the Negev, Israel Hoyden Noel, University of Illinois at Urbana-Champaign, USA Removing Individuals License to Misbehave ...............................................652 Nicole Robitaille, Queen s University; Canada ţ Nina Mazar, University of Toronto, Canada Andrew Mitchell, University of Toronto, Canada What s in a Name? Sound Symbolism of Stock Ticker Symbols Predict Stock Performance .....................654 Sarah Roche, University of Texas at San Antonio, USA L. J. Shrum, НЕС Paris, France Tina M. Lowrey, НЕС Paris, France A Left-Side Bias? The Influence of Nutrition Label Placement on Product Evaluation ........................656 Marisabel Romero, University of South Florida, USA Dipayan Biswas, University of South Florida, USA Targeting Dis-identification Strategies with Consumer Communications: The Case of Sexual Health Risk in Men Who Have Covert Sex with Men (MCSM) ..........................658 David Rowe, Open University, UK Shona Bettany, University of Westminster, UK Tangible Possessions and the Self- How Objects Reduce Perceived Distance to Their Symbolized Meanings ...............................660 Philipp Scharfenberger, University of St. Gallen, Switzerland Daniel Wentzel, RWTHAachen University, Germany Luk Warlop, KU Leuven, Belgium, and BI Norwegian Business School, Norway Torsten Tomczak, University of St. Gallen, Switzerland Service With a Smile or Screen? How Replacing Personnel With Machines Affects Customers Satisfaction With a Service . . . 662 AnneScherer, ΕΤΗ Zurich, Switzerland Florian ν. Wangenheim, ΕΤΗ Zurich, Switzerland Product Gamification ............................................................664 Christian Hildebrand, University of St. Gallen, Switzerland Tobias Schlager, University of St. Gallen, Switzerland Andreas Herrmann, University of St. Gallen, Switzerland Gerald Häubl, University of Alberta, Canada Uniformity Bias in Attribute Perception and Evaluation ......„..................................666 Dan R. Schley, Ohio State University, USA Bart de Langhe, University of Colorado at Boulder, USA Living in Harmony with Nature: A Post-Human Analysis of Consumers Relationships with Nature ..................................................668 Joachim Scholz, Cal Poly, San Luis Obispo, USA Jay Handelman, Queen s University, Canada The Role of Category Average Reference Points and Health Halos in Purchase Intentions of Healthy and Hedonic Food .....670 Jutta Schuch, University of Goettingen, Germany Steffen Jahn, University of Goettingen, Germany Yasemin Boztug, University of Goettingen, Germany Advances in Consumer Research (Volume 42) /xxxix The Effect of Numeric Roundness on Probability Perceptions and Choice ...............................672 Julio Sevilla, University of Georgia, USA Rajesh Bagchi, Virginia Tech, USA R kv BlCness: How Conspicuous Signals Persuade the Self but Dissuade Others .........................677 Daniel Sheehan, Georgia Institute of Technology, USA Sara Loughran Dommer, Georgia Institute of Technology, USA Uncertainty Increases Motivation .....................................................681 LuxiShen, Chinese University of Hong Kong, China Ayelet Fishbach, University of Chicago, USA Christopher K. Hsee, University of Chicago, USA Ideal Affect as a Choice Criterion: The Role of Ideal Affect in Experiential and Material Purchases ....................................683 Yoonji Shim, University of British Columbia, Canada Katherine White, University of British Columbia, Canada Keyboard Warriors in Cyberfights: Conflict in Online Communities of Consumption and its Effects on Community Resources .................................................685 Olivier Sibai, Aston University and University of London, UK Kristine de Falck, НЕС Paris, France Andrew Farrell, Aston University, UK John Rudd, Aston University, UK Affecting Choice and Desire: Hedonic and Utilitarian Feature Presentation Sequences .......................687 Aaron Snyder, Stanford University Jonathan Levov, Stanford University The Counterproductive Effects of Fantasies: How Visualizations of Goal Attainment Demotivate Consumer Behavior ...............................688 Kamila Sobol, Concordia University, Canada Peter Darke, York University, Canada Focusing on the Left Digit: An Encoding or an Estimation Bias? ....................................690 Tatiana Sokolova, НЕС Paris Manoj Thomas, Cornell University, USA The Effect of Embarrassment on Preferences for Brand Conspicuousness: The Roles ofSelf-Esteem and Self-Brand Connection ..........................................692 Xiaobing Song, Dalian University of Technology, China Feifei Huang, Chinese University of Hong Kong, China Xiuping Li, National University of Singapore, Singapore Learning about the Self through Advertising: The Effect of Behaviorally-Targeted Advertising on Consumer Self-Perceptions and Behavior .................................................693 Christopher A. Summers, The Ohio State University, USA Robert W. Smith, The Ohio State University, USA Rebecca Walker Reczek, The Ohio State University, USA Pound Per Pound: Do Heavy Burdens Make Heavy People? ......................................695 Aner Tal, Cornell University, USA Amir Grinstein, Ben Gurion University, Israel and VU Amsterdam, Netherlands Mirella Kleijnen, VU Amsterdam, Netherlands Joshua Ackerman, MIT, USA Brian Wansink, Cornell University, USA Imagine there s No Calories: Simulation Underlies the Effects of Hunger on Serving Size Estimates .................................696 Aner Tal, Cornell University, USA Brian Wansink, Cornell University, USA Trigger Healthy: How Samples can Create a Healthy Shopping Momentum .............................699 Aner Tal, Cornell University, USA Brian Wansink, Cornell University, USA xl /Table of Contents Reconceptualizing and Theorizing About Digital Consumer Services: A Critical Review.......................702 Mary Tate, Victoria University of Wellington, New Zealand Elfi Furtmueller, University of Innsbruck, Austria The CSR Surprise Effect: When Unexpected CSR Activity Enhances Brand Evaluations ......................704 AU Tezer, Concordia University, USA H. Onur Bodur, Concordia University, USA Bianca Grohmann, Concordia University, USA Fun Made Me Do It! Transforming Consumer Well-being Through Serious Play ...........................706 Stefanie M. Tignor, Northeastern University, USA Paul W. Fombelle, Northeastern University, USA Nancy J. Sirianni, Northeastern University, USA Calendar Mindset: Scheduling Takes the Fun Out and Puts the Work In ...............................708 Gabriela Tonietto, Washington University in St. Louis, USA Selin A. Malkoc, Washington University in St. Louis, USA Superordinate Regional Identities and the Salience of Intergroup Rivalry: Effects of Spontaneous Recategorization on Brand Attitudes ......................................709 Carlos J. Torelli, University of Minnesota, USA Rohini Ahluwalia, University of Minnesota, USA Jennifer L. Stoner, University of Minnesota, USA Shirley Y. Y Cheng, Hong Kong Baptist University, USA Affective Experience over Time: The Role of Event Representation and Counting Direction .....................711 Claire Tsai.University of Toronto, Canada Min Zhao, University of Toronto, Canada Are AU Teasers Created Equal? The Effectiveness of Sampling Experiences on Desire for the Target Product .............................712 Yanping Tu, University of Chicago, USA Christopher K. Hsee, University of Chicago, USA Looking Up or Looking Down Makes You Indulge More: The Fit between Store Shelf Cues and Consumer Dispositional Power .......................................................714 Apiradee Wongkitrungrueng, Mahidol University International College, Thailand Ana Valemuela, Baruch College, CUNY & Universität Pompen Fabra, Spain Sankar Sen, Baruch College, City University of New York, USA To Contrast Or Not To Contrast? Consumers Response To Color Combinations ..........................716 Anneleen Van Kerckhove, Ghent University, Belgium Tine De Bock, KULeuven, Belgium When Healthier Choices Fail to Improve Health: Precommitment to Categorically Healthier Lunch Orders .......................................720 Eric M. VanEpps, Carnegie Mellon University, USA Julie S. Downs, Carnegie Mellon University, USA George Loewenstein, Carnegie Mellon University, USA Exploring the Links between Action Crises, Cognitions, and Goal-Related Evaluations in Consumer Contexts ..........................................721 Richard J. Vann, University of Wyoming, USA t Consumer Propensity to Deviate: Scale Development and Validation ..................................723 Peter Voyer, University of Windsor, Canada Weight Loss at the Cost of Safety is OK for Women: Thin Female Norm and Perceptions of Weight Loss Products Using Before and After Appeals ...................724 Fang Wan, University of Manitoba, Canada Hamed Aghakhani, Dalhousie University, Canada Kelley Main, University of Manitoba, Canada Amitava Chattopadhyay, INSEAD, Singapore Spending Time with Mr. Lexus and Paying Money to Doughboy: The Effects of Time and Money on Preference for Anthropomorphized Products ...............................................726 Jing Wan, University of Toronto, Canada Pankaj Aggarwal, University of Toronto, Canada Keepin it Cool: The Behavioral Effects of Wearing Sunglasses . Lili Wang, Zheijang University; China Amy Dalton, Hong Kong University of Science and Technology, China Advances in Consumer Research (Volume 42) /xli ..........................728 Is Concealing Emotional Expression Cool? ........................................ Caleb Warren, Texas A&M University, USA Todd Pezzati, Texas A&M University, USA ShrutiKoley, University of Chile, Chile, The Consumer Regulation Scale: Strategies for Regulating Responses to Consumption Cues ............................... Jodie Whelan, York University, Canada Miranda Goode, Western University, Canada June Cotte, Western University, Canada Matthew Thomson, Western University, Canada My Curiosity Can Resist Anything but Temptation: The Incidental Effects of Curiosity on Inhibiting Self-Control KyraL. Wiggin, University of Washington, USA Shailendra P. Jain, University of Washington, USA Martin Reimann, University of Arizona, USA 730 732 A Recipe for Friendship: Similarity in Food Consumption Promotes Affiliation and Trust. Kaitlin Woolley, University of Chicago, USA Ay elet Fishbach, University of Chicago, USA Good Deeds with Good Deals? The Influence of Price Promotion on Consumers Intention to Participate in Donations at Checkouts ............... LanXia, Bentley University, USA NadaNasr, Bentley University, USA Beyond the Asterisk: The Effect of Referent Disclosure on Consumer Response to Incomplete Comparative Advertising .............................. Guang-Xin Xie, University of Massachusetts Boston, USA 734 736 737 738 739 Social Tie Distance s Effect on Regulatory Focus When Buying for Others ........................... Huimin Xu, The Sage Colleges, USA Ada Leung, Penn State University Berks, USA Lin Guo, University of New Hampshire, USA From Constrained Movement to Controlled Mind: The Effect of Space on Impulsive Behavior ................................................741 Alison Jing Xu, University of Minnesota, USA Dolores Albarracin, University of Illinois at Urbana, USA Hedonic Durability .................................................. . ..........742 King Yang, Carnegie Mellon University, USA Christopher Hsee, University of Chicago, USA Oleg Urminsky, University of Chicago, USA Li Zhang, Hong Kong University of Science and Technology, China Instantaneously Hotter: The Dynamic Revision of Beauty Assessment Standards ...........................744 Haiyang Yang, Johns Hopkins University, USA Leonard Lee, National University of Singapore, Singapore Asymmetric Expectations of Firms Stereotyped as Warm Versus Competent .............................746 Linyun W. Yang, University of North Carolina Charlotte, USA Pankaj Aggarwal, University of Toronto Scarborough, Canada How Exposure to Romantic Stimuli Affects Consumer Preference for Sweet Food ..........................748 Xiaojing Yang, University of Wisconsin - Milwaukee, USA Huifang Mao, University of Central Florida, USA LeiJia, University of Wyoming, USA Melissa Bublitz, University of Wisconsin-Oshkosh, USA Perceived Economic Mobility: Measurement, Validity, and Implication for Consumer Wellbeing and Materialism ..........................750 Sunyee Yoon, University of Wisconsin-Madison, USA Nancy Wong, University of Wisconsin-Madison, USA xlii / Table of Contents Looking Ahead or Looking Back: Current Evaluations and the Psychological Connectedness to a Temporal Self Meng Zhang, Chinese University of Hong Kong, China Pankaj Aggarwal, University of Toronto, Canada Do Older Consumers Change the Marketplace?: Investigating the Person-Environment Relationship in Food Shopping Robert Znivá, WU Vienna, Austria Eva Lienbacher, WU Vienna, Austria Peter Schnedlitz, WU Vienna, Austria 752 754 Coming to America: A Family Narrative of Things. Joan Ball, St. John s University, USA Martin Domínguez Ball, Goddard College, USA 757 757 Meet the Robot: Nao s Chronicle .................................................. GaêlBonnín, Neoma Business School, France Alain Goudey, Neoma Business School, France Marat Bakpayev, Neoma Business School, France Dog Parks and Coffee Shops: Diversity Seeking in Changing Neighborhoods .............................757 Sonya Grier, American University, USA Vanessa Perry, George Washington University, USA Consuming Journeys: Exploring Place in Motion ............................................757 Kathy Hamilton, University ofStrathclyde, UK Matthew Alexander, University of Strathcly de, UK The Mask We Wear: Consumer Escapism Through Cosplay ......................................757 Jacob Hiler, Louisiana State University, USA Andrew Kuo, Louisiana State University, USA Capturing Online Fashion Shopping Experiences: A Screencast Videography .............................757 FatemaKawaf, Sheffield Hallam University, UK Follow Me on Dead Media: Analog Authenticities in Alternative Skateboarding Scene ........................757 Joonas Rokka, NEOMA Business School, France PekL· Rousi, Finland Vessi Håmäläinen, Finland Videogames: Diving in the Heart of Parallel Worlds . . Alice Sohier, University of Picardie Jules Verne France Romain Sohier, University of Caen-Basse Normandie France 758 Need for Narrative .............................................................758 Tom van Laer, ESCP Europe Business School, UK Luca Visconti, ESCP Europe Business School, France Stephanie Feiereisen, City University London, UK I m Struggling: Men s Stories of Mental Illness .............................................758 Ekant Veer, University of Canterbury, New Zealand How Cooking as a Consumption Practice Resolves Value Conflicts ...................................758 Rajeshwari Victor, NIA In Brutal Times ...............................................................758 Roel Wijland, University ofOtago, New Zealand
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subject_GND	(DE-588)4418979-5 (DE-588)1071861417
title	ACR 2014 - Back to fun proceedings ; [2014 North American conference ... held in Baltimore, from Oct. 23-36]
title_alt	Back to fun Proceedings
title_auth	ACR 2014 - Back to fun proceedings ; [2014 North American conference ... held in Baltimore, from Oct. 23-36]
title_exact_search	ACR 2014 - Back to fun proceedings ; [2014 North American conference ... held in Baltimore, from Oct. 23-36]
title_full	ACR 2014 - Back to fun proceedings ; [2014 North American conference ... held in Baltimore, from Oct. 23-36] Association for Consumer Research. Ed.: June Cotte ...
title_fullStr	ACR 2014 - Back to fun proceedings ; [2014 North American conference ... held in Baltimore, from Oct. 23-36] Association for Consumer Research. Ed.: June Cotte ...
title_full_unstemmed	ACR 2014 - Back to fun proceedings ; [2014 North American conference ... held in Baltimore, from Oct. 23-36] Association for Consumer Research. Ed.: June Cotte ...
title_short	ACR 2014 - Back to fun
title_sort	acr 2014 back to fun proceedings 2014 north american conference held in baltimore from oct 23 36
title_sub	proceedings ; [2014 North American conference ... held in Baltimore, from Oct. 23-36]
topic	Kundenforschung (DE-588)4418979-5 gnd
topic_facet	Kundenforschung Konferenzschrift 2014 Baltimore, Md.
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