Mass communication: living in a media world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2016
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 458 S. zahlr. Ill., graph. Darst. |
| ISBN: | 9781483344751 |
Internformat
MARC
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| 020 | |a 9781483344751 |c pbk. |9 978-1-4833-4475-1 | ||
| 035 | |a (OCoLC)910344500 | ||
| 035 | |a (DE-599)BVBBV042538686 | ||
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| 100 | 1 | |a Hanson, Ralph E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Mass communication |b living in a media world |c Ralph E. Hanson |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2016 | |
| 300 | |a XVI, 458 S. |b zahlr. Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Mass media | |
| 650 | 0 | 7 | |a Massenmedien |0 (DE-588)4037877-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Massenkommunikation |0 (DE-588)4037875-5 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804153301417066496 |
|---|---|
| adam_text | Brief Contents
Contents vi
Preface xi
About the Author xvi
PARTI INTR0DUCTI0NT0 THE MEDIA
Chapter 1. Living in a Media World 1
Chapter 2. Mass Communication Effects: How Society and Media Interact 26
Chapter 3. The Media Business: Consolidation, Globalization, and the Long Tail 50
PART II PRINTMEDIA
Chapter 4. Books: The Birth of the Mass Media 80
Chapter 5. Magazines: The Power of Words and Images 108
Chapter 6. Newspapers and the News: Reflection of a Democratie Society 132
PARTII! ELECTRONIC MEDIA
Chapter 7.
Chapter 8.
Chapter 9.
Chapter 10
Audio: Music and Talk Across Media 158
Movies: Mass Producing Entertainment 190
Television: Broadcast and Beyond 218
The Internet: Interactive and Mobile Media 244
PART IV STRATEGIC COMMUNICATION
Chapter 11. Advertising: Selling a Message 272
Chapter 12. Public Relations: Interactions, Relationships, and the News 302
PART V REGULATION AND CONTROL OF THE MEDIA
Chapter 13. Media Law: Free Speech and Fairness 326
Chapter 14. Media Ethics: Truthfulness, Fairness, and Standards of Decency 352
Chapter 15. Global Media: Communication Around the World 378
Notes 404
Glossary 437
Index 443
|
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| isbn | 9781483344751 |
| language | English |
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| title | Mass communication living in a media world |
| title_auth | Mass communication living in a media world |
| title_exact_search | Mass communication living in a media world |
| title_full | Mass communication living in a media world Ralph E. Hanson |
| title_fullStr | Mass communication living in a media world Ralph E. Hanson |
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| title_short | Mass communication |
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| topic | Massenmedien Mass media Massenmedien (DE-588)4037877-9 gnd Massenkommunikation (DE-588)4037875-5 gnd |
| topic_facet | Massenmedien Mass media Massenkommunikation Einführung |
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