Measuring Up How Advertising Affects Self-Image - Shields, Vickie Rutledge (University of Pennsylvania Press, 2001)
Biographical note: Vickie Rutledge Shields is Associate Professor of Telecommunications and Women's Studies at Bowling Green Sate University, where she is Director of the Women's Studies Program. Dawn Heineken teaches women's studies at the University of Louisville
Main description: Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture