Advertising and promotion: an integrated marketing communications perspective
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill
2015
|
| Ausgabe: | 10. ed., global ed., internat. ed. |
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | XXXVI, 842 S. zahlr. Ill, graph. Darst. |
| ISBN: | 9789814575119 9814575119 0078028973 9780078028977 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV042519399 | ||
| 003 | DE-604 | ||
| 005 | 20181126 | ||
| 007 | t | ||
| 008 | 150423s2015 ad|| |||| 00||| eng d | ||
| 020 | |a 9789814575119 |c pbk., glob. ed. |9 978-981-4575-11-9 | ||
| 020 | |a 9814575119 |c pbk., glob. ed. |9 981-4575-11-9 | ||
| 020 | |a 0078028973 |c alk. paper |9 0-07-802897-3 | ||
| 020 | |a 9780078028977 |c alk. paper |9 978-0-07-802897-7 | ||
| 035 | |a (OCoLC)879626347 | ||
| 035 | |a (DE-599)BVBBV042519399 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Belch, George E. |d 1951- |e Verfasser |0 (DE-588)136151906 |4 aut | |
| 245 | 1 | 0 | |a Advertising and promotion |b an integrated marketing communications perspective |c George E. Belch & Michael A. Belch |
| 250 | |a 10. ed., global ed., internat. ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c 2015 | |
| 300 | |a XXXVI, 842 S. |b zahlr. Ill, graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 0 | 7 | |a Marktkommunikation |0 (DE-588)4131075-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Integriertes Management |0 (DE-588)4346301-0 |2 gnd |9 rswk-swf |
| 653 | |a aAdvertising | ||
| 653 | |a aSales promotion | ||
| 653 | |a aCommunication in marketing | ||
| 655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 655 | 7 | |8 2\p |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 0 | 2 | |a Integriertes Management |0 (DE-588)4346301-0 |D s |
| 689 | 0 | |8 3\p |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | 1 | |a Marktkommunikation |0 (DE-588)4131075-5 |D s |
| 689 | 1 | 2 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 1 | |8 4\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 2 | 1 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 2 | 2 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |D s |
| 689 | 2 | |8 5\p |5 DE-604 | |
| 689 | 3 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 3 | |8 6\p |5 DE-604 | |
| 700 | 1 | |a Belch, Michael A. |e Sonstige |0 (DE-588)13615199X |4 oth | |
| 787 | 0 | 8 | |i Überarbeitet als |b 11e, international student edition |z 978-1-259-92169-8 |w (DE-604)BV045309848 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027953771 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
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Datensatz im Suchindex
| _version_ | 1804153273774505984 |
|---|---|
| any_adam_object | |
| author | Belch, George E. 1951- |
| author_GND | (DE-588)136151906 (DE-588)13615199X |
| author_facet | Belch, George E. 1951- |
| author_role | aut |
| author_sort | Belch, George E. 1951- |
| author_variant | g e b ge geb |
| building | Verbundindex |
| bvnumber | BV042519399 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)879626347 (DE-599)BVBBV042519399 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 10. ed., global ed., internat. ed. |
| format | Book |
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| genre_facet | Einführung Lehrbuch |
| id | DE-604.BV042519399 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:23:55Z |
| institution | BVB |
| isbn | 9789814575119 9814575119 0078028973 9780078028977 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027953771 |
| oclc_num | 879626347 |
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| owner | DE-11 DE-1050 DE-573 DE-521 |
| owner_facet | DE-11 DE-1050 DE-573 DE-521 |
| physical | XXXVI, 842 S. zahlr. Ill, graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Belch, George E. 1951- Verfasser (DE-588)136151906 aut Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch 10. ed., global ed., internat. ed. New York, NY McGraw-Hill 2015 XXXVI, 842 S. zahlr. Ill, graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Marktkommunikation (DE-588)4131075-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf aAdvertising aSales promotion aCommunication in marketing 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Marktkommunikation (DE-588)4131075-5 s Integriertes Management (DE-588)4346301-0 s 3\p DE-604 Werbung (DE-588)4065541-6 s Sales-promotion (DE-588)4076968-9 s 4\p DE-604 Kommunikationsstrategie (DE-588)4201794-4 s 5\p DE-604 Marketing (DE-588)4037589-4 s 6\p DE-604 Belch, Michael A. Sonstige (DE-588)13615199X oth Überarbeitet als 11e, international student edition 978-1-259-92169-8 (DE-604)BV045309848 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Belch, George E. 1951- Advertising and promotion an integrated marketing communications perspective Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Integriertes Management (DE-588)4346301-0 gnd |
| subject_GND | (DE-588)4131075-5 (DE-588)4061963-1 (DE-588)4201794-4 (DE-588)4065541-6 (DE-588)4076968-9 (DE-588)4037589-4 (DE-588)4346301-0 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Advertising and promotion an integrated marketing communications perspective |
| title_auth | Advertising and promotion an integrated marketing communications perspective |
| title_exact_search | Advertising and promotion an integrated marketing communications perspective |
| title_full | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_fullStr | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_full_unstemmed | Advertising and promotion an integrated marketing communications perspective George E. Belch & Michael A. Belch |
| title_short | Advertising and promotion |
| title_sort | advertising and promotion an integrated marketing communications perspective |
| title_sub | an integrated marketing communications perspective |
| topic | Marktkommunikation (DE-588)4131075-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd Marketing (DE-588)4037589-4 gnd Integriertes Management (DE-588)4346301-0 gnd |
| topic_facet | Marktkommunikation Unternehmen Kommunikationsstrategie Werbung Sales-promotion Marketing Integriertes Management Einführung Lehrbuch |
| work_keys_str_mv | AT belchgeorgee advertisingandpromotionanintegratedmarketingcommunicationsperspective AT belchmichaela advertisingandpromotionanintegratedmarketingcommunicationsperspective |