Werbe- und Konsumentenpsychologie: eine Einführung
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Stuttgart
Schäffer-Poeschel Verlag
2014
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| Subjects: | |
| Online Access: | UBG01 UBG01 UBT01 |
| Physical Description: | 1 Online-Ressource (XII, 173 Seiten) Diagramme |
| ISBN: | 9783799269216 |
Staff View
MARC
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Record in the Search Index
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| author | Bak, Peter Michael |
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| dewey-full | 658.834019 659.1019 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management 659 - Advertising and public relations |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften Ökotrophologie |
| format | Electronic eBook |
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| genre_facet | Einführung |
| id | DE-604.BV042511939 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:51:56Z |
| institution | BVB |
| isbn | 9783799269216 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027946438 |
| oclc_num | 881886927 |
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| physical | 1 Online-Ressource (XII, 173 Seiten) Diagramme |
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| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Schäffer-Poeschel Verlag |
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| spellingShingle | Bak, Peter Michael Werbe- und Konsumentenpsychologie eine Einführung Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| subject_GND | (DE-588)4047704-6 (DE-588)4062632-5 (DE-588)4140889-5 (DE-588)4151278-9 |
| title | Werbe- und Konsumentenpsychologie eine Einführung |
| title_auth | Werbe- und Konsumentenpsychologie eine Einführung |
| title_exact_search | Werbe- und Konsumentenpsychologie eine Einführung |
| title_full | Werbe- und Konsumentenpsychologie eine Einführung Peter Michael Bak |
| title_fullStr | Werbe- und Konsumentenpsychologie eine Einführung Peter Michael Bak |
| title_full_unstemmed | Werbe- und Konsumentenpsychologie eine Einführung Peter Michael Bak |
| title_short | Werbe- und Konsumentenpsychologie |
| title_sort | werbe und konsumentenpsychologie eine einfuhrung |
| title_sub | eine Einführung |
| topic | Psychologie (DE-588)4047704-6 gnd Verbraucher (DE-588)4062632-5 gnd Werbepsychologie (DE-588)4140889-5 gnd |
| topic_facet | Psychologie Verbraucher Werbepsychologie Einführung |
| work_keys_str_mv | AT bakpetermichael werbeundkonsumentenpsychologieeineeinfuhrung |