Communication research methodology: a strategic approach to applied research methods
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge
2017
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | xiv, 197 Seiten Diagramme |
| ISBN: | 9780415507448 9780415507431 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Communication
Research Methodology
A Strategic Approach to Applied
Research
Gae^ R Pette^
Gluep^I CampatieHa Brackemi
Elizabeth Batoim Pask
IT Routledge
Jjj Taylor amp; Francis Croup
NEW YORK AND LONDON
LJ
Contents
List of Figures
List of Tables XIII
XII
Part I A New Language 1
How We Know What We Know 2
What is Science? 2
The Evolution of Modern Science 4
Science: Argument and Evidence 5
Summary 6
Bibliography 6
1 Reality, What a Concept: Definition Is Everything 9
Definitions 10
Conceptualization 12
Operationalization 13
The Process of Scientific Inquiry or Science! 13
Summary 18
2 Six of One, Half a Dozen of the Other: Explication, Validity,
Reliability, and Measurement 20
Validity of Definition (Conceptual and Operational) 24
Validity of Measurement 24
Meaning Analysis 24
Empirical Analysis (Construct Validity) 26
Hypothesis Testing 27
Discriminant Validity 27
Convergent Validity 28
Multitrait/Multimethod Validity 29
Validity of a Test 29
Pragmatic (Criterion) Validity 29
Concurrent Validity and Predictive Validity 30
VII
CONTENTS
Validity Summary 31
Reliability 31
Stability Reliability 32
Equivalence Reliability 33
Internal Consistency 33
Reliability Summary 33
Measurement 34
Nominal Measurement 34
Ordinal Measurement 35
Interval Measurement 35
Ratio Measurement 36
Summary 37
References 37
3 Ladies and Gentlemen, Place Your Bets: Probability, Sampling Theory,
and Hypothesis Testing
Probability 40
Simple Probability (Odds) 41
Combinations 42
A Coincidence Game 44
Translating It to Science 49
Hypothesis Testing 50
Significance and Statements of Error 50
Significance and Type I Error 51
Type II Error 51
Summary 52
Reference 53
4 Ask It in the Form of a Question, Please: Developing Questions and
Creating Groups
(The Research) Question, Hypotheses, and Research Questions 56
Sampling 58
Defining Samples 59
Probability Samples 59
Systematic Sampling 60
Stratified Sample 60
Non-probability Samples 63
Summary 64
5 Are They Apples and Oranges, or Fruit?: Describing Groups
Descriptive Statistics 67
Measures of Central Tendency 68
Measures of Dispersion 68
Parametric and Inferential Statistics 75
The Sampling Distribution 76
Curves 76
Summary 78
EH viii
Part II Methodologies/Making Observations
6 Getting to Know You: Empirical Qualitative Approaches
Qualitative Approaches 83
The Approach 84
The Data 84
The Design 84
Data Evaluation 85
Conclusions 85
Qualitative Observational Techniques 86
Natural Observations 86
Participant Observation 87
In Person Interviews (In Depth and Focused) 89
The Group Interview 90
Summary 92
7 Intelligent Design: Basic Approaches to Design
Experiments/Group Differences 96
Internal and External Validity 98
Attention, Advertisements, and Alpha 98
Congress, Kids, and Chocolate Sugar Bombs 99
Surveys/Continuous Relationships 101
Summary 102
8 Kids, Don t Try This at Home: Experimental Design
The Nature of an Experimental Design 105
Pre-experimental Models 107
True Experimental Models 109
Common Threats to Validity 110
Quasi Experiments 114
Summary 114
References 115
9 Survey Says: Survey Methodology
Basic Survey Language 117
Types of Survey 119
Mail/Internet Surveys 119
The Survey Schedule (Questionnaire) 120
The Interview/Survey Script 120
Length 121
Writing the Schedule 121
Survey Designs 122
Sampling Error, Confidence Level, and Sample Size 123
Sampling Error 124
Confidence Level 124
Sample Size (N) 125
Summary 126
CONTENTS
10 Is It a Boy or a Girl? Are Those the Only Choices?: Content Analysis 127
An Overview 128
Conceptualization 129
Sampling 131
Coding Scheme and Coding (Operationalization) 132
Intercoder Reliability 134
Summary 134
References 135
Part III Data Analysis 137
11 And What Does It All Mean?: Analytic Principles 139
Hovland: Persuasion, Indoctrination, and Propaganda 140
Assessing Independent Variables (IVs) and Dependent Variables (DV) 141
Testing the Data for Statistical Significance 144
Hypotheses 144
A Statistical Test: The Differences of Proportions Test 144
Summary 147
12 The Count Says: Quantitative Approaches 148
Group Differences Tests 151
t-Test (tto Test Explained Variance) 151
One-way ANOVA (F to Test Explained Variance) 152
ANOVA (F to Test Explained Variance) 152
MANOVA 152
Variable Relationship Tests 152
Correlation (r, r2; t-Test for Explained Variance) 152
Simple Correlation/Regression (b, (3, a, a; t-Test for Explained Variance) 152
Multiple Correlation/Regression (R, R2; F to Test Over Explained
Variance; t-Tests for Coefficients) 152
Canonical Correlation 153
Calculating Descriptive Statistics and a t-Test 153
Summary 157
13 Who Are You Calling a Deviate?: Group Differences, ANOVA, and the F 159
Impact of Voices 160
The F Table 161
Source of Variation 161
Degrees of Freedom 162
Sums of Squares 162
Between Groups Terms ] 63
Within Groups Terms 164
Total Variance 165
Mean Squares 165
F-Test 166
• * :
Back to Our Experiment 266
Beyond One-Way ANOVAs 169
Summary 170
14 We Need to Have a Talk About Relationships: Correlation,
Simple Regression, Multiple Regression
Correlation 172
Simple Regression 175
Control and Multiple Regression 179
Multiple Regression and Beyond 182
Summary 182
Bibliography 183
15 Nobody Got Hurt: Human Subjects, Institutional Review Boards, and Ethics
History of Human Subjects Review Boards 184
Nuremberg Declaration 185
Other International Declarations 186
Basic Ethical Principles 187
Individual Protection for Human Subjects 187
Voluntary Participation 187
Privacy 188
Anonymity and Confidentiality 188
Coercion 188
Examples of Ethical Guidelines from Scholarly and Professional Communication
Organizations 18 9
Scholarly Communication Organizations 189
Professional Communication Associations 190
Summary 190
Bibliography 191
Index
|
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| language | English |
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| physical | xiv, 197 Seiten Diagramme |
| publishDate | 2017 |
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| spelling | Pettey, Gary R. 1951- Verfasser (DE-588)1147299757 aut Communication research methodology a strategic approach to applied research methods Gary R. Pettey, Cheryl Campanella Bracken, Elizabeth Babin Pask New York ; London Routledge 2017 xiv, 197 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Kommunikationsforschung (DE-588)4114259-7 gnd rswk-swf Kommunikationsforschung (DE-588)4114259-7 s DE-604 Bracken, Cheryl Campanella Verfasser (DE-588)138385513 aut Pask, Elizabeth Babin Verfasser (DE-588)114730002X aut Erscheint auch als Online-Ausgabe 978-0-203-12634-9 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027938597&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Pettey, Gary R. 1951- Bracken, Cheryl Campanella Pask, Elizabeth Babin Communication research methodology a strategic approach to applied research methods Kommunikationsforschung (DE-588)4114259-7 gnd |
| subject_GND | (DE-588)4114259-7 |
| title | Communication research methodology a strategic approach to applied research methods |
| title_auth | Communication research methodology a strategic approach to applied research methods |
| title_exact_search | Communication research methodology a strategic approach to applied research methods |
| title_full | Communication research methodology a strategic approach to applied research methods Gary R. Pettey, Cheryl Campanella Bracken, Elizabeth Babin Pask |
| title_fullStr | Communication research methodology a strategic approach to applied research methods Gary R. Pettey, Cheryl Campanella Bracken, Elizabeth Babin Pask |
| title_full_unstemmed | Communication research methodology a strategic approach to applied research methods Gary R. Pettey, Cheryl Campanella Bracken, Elizabeth Babin Pask |
| title_short | Communication research methodology |
| title_sort | communication research methodology a strategic approach to applied research methods |
| title_sub | a strategic approach to applied research methods |
| topic | Kommunikationsforschung (DE-588)4114259-7 gnd |
| topic_facet | Kommunikationsforschung |
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