Price, B., & Jaffé, D. (2015). Your customer rules!: Delivering the Me2B experiences that today's customers demand (First edition.). Jossey-Bass.
Chicago Style (17th ed.) CitationPrice, Bill, and David Jaffé. Your Customer Rules!: Delivering the Me2B Experiences That Today's Customers Demand. First edition. San Francisco, CA: Jossey-Bass, 2015.
MLA (9th ed.) CitationPrice, Bill, and David Jaffé. Your Customer Rules!: Delivering the Me2B Experiences That Today's Customers Demand. First edition. Jossey-Bass, 2015.
Warning: These citations may not always be 100% accurate.