Business-to-Business: A Global Network Perspective

Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This...

Full description

Saved in:
Bibliographic Details
Main Author: Glowik, Mario (Author)
Format: Electronic eBook
Language:English
Published: Hoboken Taylor and Francis 2014
Subjects:
Online Access:HWR01
Volltext
Inhaltsverzeichnis
Summary:Contemporary business-to-business (B2B) industries consist of networks of customers, competitors and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies illust
Item Description:Description based upon print version of record
ISBN:9780415740876

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection! Get full text