Option and Component Bundling under Demand Risk: Mass Customization Strategies in the Automobile Industry
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
Wiesbaden
Deutscher Universitätsverlag
1996
|
| Edition: | Gabler Edition Wissenschaft |
| Series: | Gabler Edition Wissenschaft
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world |
| Physical Description: | 1 Online-Ressource (XI, 148 S.) |
| ISBN: | 9783663088189 9783824462797 |
| DOI: | 10.1007/978-3-663-08818-9 |
Staff View
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Record in the Search Index
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| spelling | Fürderer, Ralph 1966- Verfasser (DE-588)120671484 aut Option and Component Bundling under Demand Risk Mass Customization Strategies in the Automobile Industry von Ralph Fürderer Gabler Edition Wissenschaft Wiesbaden Deutscher Universitätsverlag 1996 1 Online-Ressource (XI, 148 S.) txt rdacontent c rdamedia cr rdacarrier Today's worldwide car manufacturers are facing heterogeneous customer needs in highly competitive markets. Anticipating the required level of product variety and controlling the associated technical complexity have become the cutting edge of this industry. Ralph Fürderer presents new component and price bundling methods and characterizes the cross-functional tradeoff in the implementation of mass customization strategies between manufacturing and marketing. The methods have been validated at a world-class car manufacturer. The concepts described in this book have been integrated already in the curricula of leading Business Schools throughout the world Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Kraftfahrzeugindustrie (DE-588)4032690-1 gnd rswk-swf Mass Customization (DE-588)4460479-8 gnd rswk-swf Risiko (DE-588)4050129-2 gnd rswk-swf Produktvariation (DE-588)4175819-5 gnd rswk-swf Verbundangebot (DE-588)4416850-0 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Kraftfahrzeugindustrie (DE-588)4032690-1 s Produktvariation (DE-588)4175819-5 s Verbundangebot (DE-588)4416850-0 s Strategische Planung (DE-588)4309237-8 s Risiko (DE-588)4050129-2 s 2\p DE-604 Mass Customization (DE-588)4460479-8 s 3\p DE-604 https://doi.org/10.1007/978-3-663-08818-9 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fürderer, Ralph 1966- Option and Component Bundling under Demand Risk Mass Customization Strategies in the Automobile Industry Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Mass Customization (DE-588)4460479-8 gnd Risiko (DE-588)4050129-2 gnd Produktvariation (DE-588)4175819-5 gnd Verbundangebot (DE-588)4416850-0 gnd Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4032690-1 (DE-588)4460479-8 (DE-588)4050129-2 (DE-588)4175819-5 (DE-588)4416850-0 (DE-588)4309237-8 (DE-588)4113937-9 |
| title | Option and Component Bundling under Demand Risk Mass Customization Strategies in the Automobile Industry |
| title_auth | Option and Component Bundling under Demand Risk Mass Customization Strategies in the Automobile Industry |
| title_exact_search | Option and Component Bundling under Demand Risk Mass Customization Strategies in the Automobile Industry |
| title_full | Option and Component Bundling under Demand Risk Mass Customization Strategies in the Automobile Industry von Ralph Fürderer |
| title_fullStr | Option and Component Bundling under Demand Risk Mass Customization Strategies in the Automobile Industry von Ralph Fürderer |
| title_full_unstemmed | Option and Component Bundling under Demand Risk Mass Customization Strategies in the Automobile Industry von Ralph Fürderer |
| title_short | Option and Component Bundling under Demand Risk |
| title_sort | option and component bundling under demand risk mass customization strategies in the automobile industry |
| title_sub | Mass Customization Strategies in the Automobile Industry |
| topic | Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Mass Customization (DE-588)4460479-8 gnd Risiko (DE-588)4050129-2 gnd Produktvariation (DE-588)4175819-5 gnd Verbundangebot (DE-588)4416850-0 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Economics Economics/Management Science Economics/Management Science, general Management Wirtschaft Kraftfahrzeugindustrie Mass Customization Risiko Produktvariation Verbundangebot Strategische Planung Hochschulschrift |
| url | https://doi.org/10.1007/978-3-663-08818-9 |
| work_keys_str_mv | AT furdererralph optionandcomponentbundlingunderdemandriskmasscustomizationstrategiesintheautomobileindustry |