Holdings: Price Elasticity :: THWS Bibkatalog

Price Elasticity: Research on Magnitude and Determinants

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Bibliographic Details
Main Author:	Friedel, Evelyn 1978- (Author)
Format:	Thesis Book
Language:	English
Published:	Frankfurt am Main Lang 2014
Series:	Schriften zu Marketing und Handel 16
Subjects:	Preiselastizität Hochschulschrift
Online Access:	Inhaltstext Inhaltsverzeichnis
Physical Description:	XVI, 185 S. graph. Darst. 21 cm
ISBN:	3631647050 9783631647059

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MARC


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adam_text	CONTENTS IX CONTENTS FOREWORD V PREFACE VII LIST OF FIGURES XI LIST OF TABLES XV 1 AIM OF RESEARCH AND OVERVIEW 1 1.1 RELEVANCE AND CONTRIBUTION OF THE RESEARCH I 1.2 OUTLINE OF THE RESEARCH 7 2 FOUNDATION OF RESEARCH 9 2.1 CONCEPTUAL AND THEORETICAL BACKGROUND 9 2.1.1 DEFINITION AND EXPLANATION OF PRICE ELASTICITY CONCEPT 9 2.1.2 PRICE ELASTICITY IN RELATIONSHIP TO PRICE RESPONSE FUNCTION 10 2.1.3 PRICE ELASTICITY AND PRICE OPTIMIZATION 13 2.1.4 TERMINOLOGY AND RELATED CONCEPTS 15 2.2 PRIOR RESEARCH 17 2.2.1 MAGNITUDE OF PRICE ELASTICITY 18 2.2.2 DETERMINANTS OF PRICE ELASTICITY 19 3 DATA 27 3.1 ACADEMIC PUBLICATIONS 27 3.1.1 DATA COLLECTION 27 3.1.2 OVERVIEW OF SELECTED STUDIES 29 3.2 CONSULTING PROJECTS 39 3.2.1 DATA COLLECTION 40 3.2.2 OVERVIEW OF SELECTED PROJECTS 42 4 MAGNITUDE OF PRICE ELASTICITY 48 4.1 INSIGHTS FROM ACADEMIC PUBLICATIONS 48 4.1.1 OVERVIEW AND ANALYSIS OF PRICE ELASTICITY DATA 48 4.1.2 ANALYSIS OF SELECTED PRODUCT CATEGORIES 52 HTTP://D-NB.INFO/1059312956 X CONTENTS 4.2 INSIGHTS FROM CONSULTING PROJECTS 67 4.2.1 OVERVIEW AND ANALYSIS OF PRICE ELASTICITY DATA 67 4.2.2 ANALYSIS OF SELECTED PRODUCT CATEGORIES 74 4.3 SUMMARY 82 5 DETERMINANTS OF PRICE ELASTICITY 85 5.1 INSIGHTS FROM ACADEMIC PUBLICATIONS 86 5.1.1 MARKET SHARE 87 5.1.2 COMPETITION 89 5.1.3 PREMIUM POSITIONING AND QUALITY 91 5.1.4 BRAND OWNERSHIP 93 5.1.5 DIRECTION OF PRICE CHANGE 95 5.1.6 CUSTOMER CHARACTERISTICS 97 5.2 INSIGHTS FROM CONSULTING PROJECTS 99 5.2.1 SELECTION OF DETERMINANTS 100 5.2.2 CODING OF DETERMINANTS 102 5.2.3 EXPECTED RELATIONSHIP OF DETERMINANTS WITH PRICE ELASTICITY 110 5.2.4 ANALYSIS OF DETERMINANTS 118 5.2.4.1 ANALYSIS OF DETERMINANTS - AVERAGE PRICE ELASTICITY 119 5.2.4.2 ANALYSIS OF DETERMINANTS - PRICE ELASTICITY FOR A PRICE DECREASE 124 5.2.4.3 ANALYSIS OF DETERMINANTS - PRICE ELASTICITY FOR A PRICE INCREASE 126 5.2.4.4 SYNTHESIS OF RESULTS 128 5.2.5 INDUSTRY SPECIFIC ASPECTS 130 5.3 SUMMARY 138 6 CONCLUSIONS 144 6.1 KEY FINDINGS 144 6.2 IMPLICATIONS FOR RESEARCH 150 6.3 IMPLICATIONS FOR MANAGEMENT 153 APPENDIX 156 REFERENCES 169
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author	Friedel, Evelyn 1978-
author_GND	(DE-588)1060813610
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dewey-full	338.5212
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dewey-ones	338 - Production
dewey-raw	338.5212
dewey-search	338.5212
dewey-sort	3338.5212
dewey-tens	330 - Economics
discipline	Wirtschaftswissenschaften
format	Thesis Book
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physical	XVI, 185 S. graph. Darst. 21 cm
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series	Schriften zu Marketing und Handel
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spelling	Friedel, Evelyn 1978- Verfasser (DE-588)1060813610 aut Price Elasticity Research on Magnitude and Determinants Evelyn Friedel Frankfurt am Main Lang 2014 XVI, 185 S. graph. Darst. 21 cm txt rdacontent n rdamedia nc rdacarrier Schriften zu Marketing und Handel 16 Zugl.: Vallendar, Wiss. Hochsch. für Unternehmensführung, Diss., 2013 Preiselastizität (DE-588)4382656-8 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Preiselastizität (DE-588)4382656-8 s DE-604 Erscheint auch als Online-Ausgabe 978-3-653-04294-8 Schriften zu Marketing und Handel 16 (DE-604)BV022283166 16 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4797659&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027860085&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Friedel, Evelyn 1978- Price Elasticity Research on Magnitude and Determinants Schriften zu Marketing und Handel Preiselastizität (DE-588)4382656-8 gnd
subject_GND	(DE-588)4382656-8 (DE-588)4113937-9
title	Price Elasticity Research on Magnitude and Determinants
title_auth	Price Elasticity Research on Magnitude and Determinants
title_exact_search	Price Elasticity Research on Magnitude and Determinants
title_full	Price Elasticity Research on Magnitude and Determinants Evelyn Friedel
title_fullStr	Price Elasticity Research on Magnitude and Determinants Evelyn Friedel
title_full_unstemmed	Price Elasticity Research on Magnitude and Determinants Evelyn Friedel
title_short	Price Elasticity
title_sort	price elasticity research on magnitude and determinants
title_sub	Research on Magnitude and Determinants
topic	Preiselastizität (DE-588)4382656-8 gnd
topic_facet	Preiselastizität Hochschulschrift
url	http://deposit.dnb.de/cgi-bin/dokserv?id=4797659&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027860085&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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work_keys_str_mv	AT friedelevelyn priceelasticityresearchonmagnitudeanddeterminants

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