Market research methodologies: multi-method and qualitative approaches
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
2015
|
| Schriftenreihe: | Premier reference source
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (pages 229-292) and index |
| Beschreibung: | XXV, 300 S. illustrations 29 cm |
| ISBN: | 9781466663718 9781466663749 |
Internformat
MARC
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| 020 | |a 9781466663749 |c print & perpetual access |9 978-1-4666-6374-9 | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a Marketing research |x Methodology | |
| 650 | 4 | |a Consumers |x Research |x Methodology | |
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Datensatz im Suchindex
| _version_ | 1804153020844343296 |
|---|---|
| adam_text | Table
of Contents
Foreword frj Wilson Ozuem
................................................................................................................xvi
Foreword by
Gisela Demo................................................................................................................xviii
Preface
.................................................................................................................................................xx
Section
1
Qualitative Approaches
Chapter
1
Author/Authority
....................................................................................................................................1
Minita Sanghvi, Skidmore College, USA
Chapter
2
Reflexivity
in Qualitative Research: A Researcher and Informant Perspective
....................................20
Amandeep Takhar-Lail, University of Bedfordshire, UK
Pepukayi Chitakunye, University of KwaZulu-Natal, South Africa
Chapter
3
Grounded Theory and Market Research
...............................................................................................37
AH Ghorbani,
Páyame
Noor
University, Iran
Hősein Moridsadat,
Páyame
Noor
University, Iran
Fatemeh Jafarzadeh, Tabriz University, Iran
Chapter
4
Innovative Research Methodology
........................................................................................................58
Ziska Fields, University of KwaZulu-Natal, South Africa
Chapter
5
Netnography: An Internet-Optimized Ethnographic Research Technique
...........................................71
Shirin
Alavi,
Jaypee Institute of Information Technology, India
Chapter
6
The Observation
....................................................................................................................................78
Gemma Garcia Ferrer,
Universidad Rey Juan
Carlos, Spain
Section
2
Multi-Method Approaches
Chapter
7
Triangulation in
Organizational Research: Validating Knowledge in Human Competence at Work
...93
Ben Tran,
Alliant
International University, USA
Chapters
Analysing Blogs in Market Research
..................................................................................................118
Ung Ho
Meat, Nanyang Technological University, Singapore
Chapter
9
Theoretical and Empirical Comparative Analysis on Quantitative and Qualitative Marketing
Researches
...........................................................................................................................................137
Piotr Tarka,
Poznan
University of Economics, Poland
Mirosława Kaczmarek,
Poznan
University of Economics, Poland
Chapter
10
Qualitative Communication Research Methods and Techniques
........................................................156
Androniki Kavoura, Technological Educational Institute of Athens, Greece
Peter
Tomaras,
Technological Educational Institute of Athens, Greece
Chapter
11
Qualitative Response Regression Modeling
.......................................................................................172
Aliyu Olayemi Abdullateef, University Utara, Malaysia
Chapter
12
Multi-Method Analysis
.......................................................................................................................184
Przemysław Tomczyk,
Warsaw School of Economics, Poland
Chapter
13
The Second Generation of the Laddering Methodology
....................................................................199
Gabriele
Morandin, University of Bologna, Italy
Massimo
Bergami,
University of Bologna, Italy
Richard P. Bagozzi, University of Michigan, USA
Chapter
14
Problem-Based Learning Methodology
..............................................................................................218
Salvador
Simó Aleado,
University of Vic
-
Central University of Catalonia, Spain
Xavier Ginesta
Portet,
University of
Vic
-
Central University of Catalonia, Spain
Jordi
de San Eugenio Vela,
University of Vic
-
Central University of Catalonia, Spain
Related References
...........................................................................................................................229
Compilation of References
...............................................................................................................269
About the Contributors
....................................................................................................................293
Index
..................................................................................................................................................299
|
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| spelling | Market research methodologies multi-method and qualitative approaches Amandeep Takhar-Lail (eds.) 2015 XXV, 300 S. illustrations 29 cm txt rdacontent n rdamedia nc rdacarrier Premier reference source Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Includes bibliographical references (pages 229-292) and index Marketing research Methodology Consumers Research Methodology Qualitative research Methodology Qualitative Methode (DE-588)4137346-7 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marktforschung (DE-588)4037630-8 s Verbraucherverhalten (DE-588)4062644-1 s Qualitative Methode (DE-588)4137346-7 s b DE-604 Takhar-Lail, Amandeep Sonstige oth Erscheint auch als Online-Ausgabe 978-1-4666-6372-5 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027815270&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Market research methodologies multi-method and qualitative approaches Marketing research Methodology Consumers Research Methodology Qualitative research Methodology Qualitative Methode (DE-588)4137346-7 gnd Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4137346-7 (DE-588)4037630-8 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Market research methodologies multi-method and qualitative approaches |
| title_auth | Market research methodologies multi-method and qualitative approaches |
| title_exact_search | Market research methodologies multi-method and qualitative approaches |
| title_full | Market research methodologies multi-method and qualitative approaches Amandeep Takhar-Lail (eds.) |
| title_fullStr | Market research methodologies multi-method and qualitative approaches Amandeep Takhar-Lail (eds.) |
| title_full_unstemmed | Market research methodologies multi-method and qualitative approaches Amandeep Takhar-Lail (eds.) |
| title_short | Market research methodologies |
| title_sort | market research methodologies multi method and qualitative approaches |
| title_sub | multi-method and qualitative approaches |
| topic | Marketing research Methodology Consumers Research Methodology Qualitative research Methodology Qualitative Methode (DE-588)4137346-7 gnd Marktforschung (DE-588)4037630-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing research Methodology Consumers Research Methodology Qualitative research Methodology Qualitative Methode Marktforschung Verbraucherverhalten Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027815270&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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