The making of European consumption: facing the American challenge
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke
Palgrave Macmillan
2015
|
| Series: | Palgrave Macmillan transnational history series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis Klappentext |
| Physical Description: | XVI, 256 S. Ill., Kt. |
| ISBN: | 1137374039 9781137374035 |
Staff View
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Record in the Search Index
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| adam_text | Contents
List of Figures
vi
Series Editors Preface
χ
Acknowledgements
xii
Notes on Contributors
xiv
Introduction
1
Per
Lundin
1
Negotiating American Modernity in Twentieth-Century Europe
17
Mary Nolan
2
Americanization as Creolized Imaginary: The Statue
of Liberty During the Cold War
45
David
Nye
3
Forging Europe s Foodways: The American Challenge
65
Karin Zachmann
4
Tackling Norwegian Cold: The Breakthrough of Home Freezing
89
Terfe Finstad, Stig Kvaal,
and Per 0stby
5
Americanization and Authenticity: Italian Food Products and
Practices in the
1950s
and
1960s
111
Emanuela Scarpellini
6
Love and Hate in Industrial Design: Europe s
Design Professionals and America in the
1950s 134
Kjéül
Fallan
7
Confronting the Lure of American Tourism: Modern
Accommodation in the Netherlands
157
Adri
A. Albert
de la Bruneze
8
Exploring European Travel: The Swedish Package Tour
178
Thomas
Kaiserfeld
9
Coping with Cars, Families, and Foreigners:
Swedish Postwar Tourism
200
Per
Lundin
Select Bibliography
229
index
247
American
ideals and models feature prominently in the master narrative of postwar
European consumer societies. Some claim that the American way of life ultimately
gained hegemony in Europe. The authors of this book assert that a crucial dimension
is missing from the claim of American hegemony
-
namely, the realities of European
power, and the often-complex actions taken by Europeans. In this volume, scholarship
from different European countries demonstrates that Europeans maintained
myriad views of America; Europeans did not appropriate a homogenous notion
of America. The chapters illustrate how, by distinguishing between product and
process innovations, patterns of appropriation become apparent. The contributors
to this volume demonstrate that American elements
-
from models to practices to
technologies-were more prominent in European process innovations than in product
innovations. And, ultimately, postwar European consumption is best described as a
process of selective appropriation
-
rather than the wholesale acceptance or rejection
-
of American ¡deals and models.
|
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| dewey-tens | 330 - Economics |
| discipline | Geschichte Wirtschaftswissenschaften Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| era | Geschichte 1900-2000 gnd |
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| title | The making of European consumption facing the American challenge |
| title_auth | The making of European consumption facing the American challenge |
| title_exact_search | The making of European consumption facing the American challenge |
| title_full | The making of European consumption facing the American challenge edited by Per Lundin ... |
| title_fullStr | The making of European consumption facing the American challenge edited by Per Lundin ... |
| title_full_unstemmed | The making of European consumption facing the American challenge edited by Per Lundin ... |
| title_short | The making of European consumption |
| title_sort | the making of european consumption facing the american challenge |
| title_sub | facing the American challenge |
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