Return on engagement: content strategy and web design techniques for digital marketing
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Burlington, Mass.
Focal Press
2015
|
| Edition: | Second edition |
| Subjects: | |
| Online Access: | DE-12 |
| Item Description: | Erscheinungsdatum auf der Plattform ebrary: July 2014 Includes bibliographical references and index "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "-- |
| Physical Description: | 1 Online-Ressource (266 S.) |
| ISBN: | 9780203751817 |
Staff View
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| isbn | 9780203751817 |
| language | English |
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| spelling | Frick, Tim Verfasser aut Return on engagement content strategy and web design techniques for digital marketing Tim Frick and Kate Eyler-Werve Second edition Burlington, Mass. Focal Press 2015 1 Online-Ressource (266 S.) txt rdacontent c rdamedia cr rdacarrier Erscheinungsdatum auf der Plattform ebrary: July 2014 Includes bibliographical references and index "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "-- Internet marketing Social media Marketing Strategic planning Online-Marketing (DE-588)7706419-7 gnd rswk-swf Webdesign (DE-588)1041632088 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Electronic books Online-Marketing (DE-588)7706419-7 s Webdesign (DE-588)1041632088 s 1\p DE-604 Social Media (DE-588)4639271-3 s 2\p DE-604 Eyler-Werve, Kate Verfasser aut Erscheint auch als Druck-Ausgabe, Paperback 978-0-415-84461-1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Frick, Tim Eyler-Werve, Kate Return on engagement content strategy and web design techniques for digital marketing Internet marketing Social media Marketing Strategic planning Online-Marketing (DE-588)7706419-7 gnd Webdesign (DE-588)1041632088 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)1041632088 (DE-588)4639271-3 |
| title | Return on engagement content strategy and web design techniques for digital marketing |
| title_auth | Return on engagement content strategy and web design techniques for digital marketing |
| title_exact_search | Return on engagement content strategy and web design techniques for digital marketing |
| title_full | Return on engagement content strategy and web design techniques for digital marketing Tim Frick and Kate Eyler-Werve |
| title_fullStr | Return on engagement content strategy and web design techniques for digital marketing Tim Frick and Kate Eyler-Werve |
| title_full_unstemmed | Return on engagement content strategy and web design techniques for digital marketing Tim Frick and Kate Eyler-Werve |
| title_short | Return on engagement |
| title_sort | return on engagement content strategy and web design techniques for digital marketing |
| title_sub | content strategy and web design techniques for digital marketing |
| topic | Internet marketing Social media Marketing Strategic planning Online-Marketing (DE-588)7706419-7 gnd Webdesign (DE-588)1041632088 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Internet marketing Social media Marketing Strategic planning Online-Marketing Webdesign Social Media |
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