Return on engagement: content strategy and web design techniques for digital marketing
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Burlington, Mass.
Focal Press
2015
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | DE-12 |
| Beschreibung: | Erscheinungsdatum auf der Plattform ebrary: July 2014 Includes bibliographical references and index "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "-- |
| Beschreibung: | 1 Online-Ressource (266 S.) |
| ISBN: | 9780203751817 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042361091 | ||
| 003 | DE-604 | ||
| 005 | 20151015 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150213s2015 |||| o||u| ||||||eng d | ||
| 020 | |a 9780203751817 |c Online |9 978-0-203-75181-7 | ||
| 035 | |a (ZDB-30-PQE)ebr10951867 | ||
| 035 | |a (OCoLC)893682059 | ||
| 035 | |a (DE-599)BVBBV042361091 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 |a DE-29 | ||
| 082 | 0 | |a 658.8/72 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Frick, Tim |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Return on engagement |b content strategy and web design techniques for digital marketing |c Tim Frick and Kate Eyler-Werve |
| 250 | |a Second edition | ||
| 264 | 1 | |a Burlington, Mass. |b Focal Press |c 2015 | |
| 300 | |a 1 Online-Ressource (266 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Erscheinungsdatum auf der Plattform ebrary: July 2014 | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "-- | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media |x Marketing | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Webdesign |0 (DE-588)1041632088 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 653 | |a Electronic books | ||
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 1 | |a Webdesign |0 (DE-588)1041632088 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 1 | 1 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Eyler-Werve, Kate |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-415-84461-1 |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q BSB_PDA_EBR_Kauf | |
| 940 | 1 | |q UER_PDA_EBR_Kauf | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027797554 | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1744142 |l DE-12 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1814328974776467456 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Frick, Tim Eyler-Werve, Kate |
| author_facet | Frick, Tim Eyler-Werve, Kate |
| author_role | aut aut |
| author_sort | Frick, Tim |
| author_variant | t f tf k e w kew |
| building | Verbundindex |
| bvnumber | BV042361091 |
| classification_rvk | QP 650 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10951867 (OCoLC)893682059 (DE-599)BVBBV042361091 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nmm a2200000zc 4500</leader><controlfield tag="001">BV042361091</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151015</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150213s2015 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780203751817</subfield><subfield code="c">Online</subfield><subfield code="9">978-0-203-75181-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)ebr10951867</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)893682059</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042361091</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-29</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Frick, Tim</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Return on engagement</subfield><subfield code="b">content strategy and web design techniques for digital marketing</subfield><subfield code="c">Tim Frick and Kate Eyler-Werve</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Second edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Burlington, Mass.</subfield><subfield code="b">Focal Press</subfield><subfield code="c">2015</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (266 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Erscheinungsdatum auf der Plattform ebrary: July 2014</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Webdesign</subfield><subfield code="0">(DE-588)1041632088</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Webdesign</subfield><subfield code="0">(DE-588)1041632088</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Eyler-Werve, Kate</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-0-415-84461-1</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BSB_PDA_EBR_Kauf</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">UER_PDA_EBR_Kauf</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027797554</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1744142</subfield><subfield code="l">DE-12</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV042361091 |
| illustrated | Not Illustrated |
| indexdate | 2024-10-30T09:02:24Z |
| institution | BVB |
| isbn | 9780203751817 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027797554 |
| oclc_num | 893682059 |
| open_access_boolean | |
| owner | DE-12 DE-29 |
| owner_facet | DE-12 DE-29 |
| physical | 1 Online-Ressource (266 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf UER_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Focal Press |
| record_format | marc |
| spelling | Frick, Tim Verfasser aut Return on engagement content strategy and web design techniques for digital marketing Tim Frick and Kate Eyler-Werve Second edition Burlington, Mass. Focal Press 2015 1 Online-Ressource (266 S.) txt rdacontent c rdamedia cr rdacarrier Erscheinungsdatum auf der Plattform ebrary: July 2014 Includes bibliographical references and index "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "-- Internet marketing Social media Marketing Strategic planning Online-Marketing (DE-588)7706419-7 gnd rswk-swf Webdesign (DE-588)1041632088 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Electronic books Online-Marketing (DE-588)7706419-7 s Webdesign (DE-588)1041632088 s 1\p DE-604 Social Media (DE-588)4639271-3 s 2\p DE-604 Eyler-Werve, Kate Verfasser aut Erscheint auch als Druck-Ausgabe, Paperback 978-0-415-84461-1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Frick, Tim Eyler-Werve, Kate Return on engagement content strategy and web design techniques for digital marketing Internet marketing Social media Marketing Strategic planning Online-Marketing (DE-588)7706419-7 gnd Webdesign (DE-588)1041632088 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)1041632088 (DE-588)4639271-3 |
| title | Return on engagement content strategy and web design techniques for digital marketing |
| title_auth | Return on engagement content strategy and web design techniques for digital marketing |
| title_exact_search | Return on engagement content strategy and web design techniques for digital marketing |
| title_full | Return on engagement content strategy and web design techniques for digital marketing Tim Frick and Kate Eyler-Werve |
| title_fullStr | Return on engagement content strategy and web design techniques for digital marketing Tim Frick and Kate Eyler-Werve |
| title_full_unstemmed | Return on engagement content strategy and web design techniques for digital marketing Tim Frick and Kate Eyler-Werve |
| title_short | Return on engagement |
| title_sort | return on engagement content strategy and web design techniques for digital marketing |
| title_sub | content strategy and web design techniques for digital marketing |
| topic | Internet marketing Social media Marketing Strategic planning Online-Marketing (DE-588)7706419-7 gnd Webdesign (DE-588)1041632088 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Internet marketing Social media Marketing Strategic planning Online-Marketing Webdesign Social Media |
| work_keys_str_mv | AT fricktim returnonengagementcontentstrategyandwebdesigntechniquesfordigitalmarketing AT eylerwervekate returnonengagementcontentstrategyandwebdesigntechniquesfordigitalmarketing |