Tourismus-Marketing-Management:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | German |
| Published: |
München
De Gruyter
1999
|
| Series: | WiSo-Lehr- und Handbücher
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Main description: Das Lehr- und Arbeitsbuch gibt Studierenden der Fachrichtung Tourismus sowie dem fortbildungswilligen Praktiker einen guten Einblick in die branchenspezifischen Gegebenheiten, Probleme und Gestaltungsmöglichkeiten des touristischen Marketing |
| Physical Description: | 1 Online-Ressource (XXIV, 820 S.) |
| ISBN: | 9783486796025 |
| DOI: | 10.1515/9783486796025 |
Staff View
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Record in the Search Index
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| author_facet | Weithöner, Uwe |
| author_role | aut |
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| building | Verbundindex |
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| discipline | Wirtschaftswissenschaften Geographie |
| doi_str_mv | 10.1515/9783486796025 |
| format | Electronic eBook |
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| id | DE-604.BV042358687 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-19T17:41:06Z |
| institution | BVB |
| isbn | 9783486796025 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027795168 |
| oclc_num | 900800563 |
| open_access_boolean | |
| owner | DE-12 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 DE-1046 DE-706 DE-1043 DE-858 DE-19 DE-BY-UBM |
| owner_facet | DE-12 DE-859 DE-860 DE-473 DE-BY-UBG DE-739 DE-1046 DE-706 DE-1043 DE-858 DE-19 DE-BY-UBM |
| physical | 1 Online-Ressource (XXIV, 820 S.) |
| psigel | ZDB-23-DGG ZDB-42-OBL ZDB-23-GBE ZDB-23-GBA BSB_LZA_Oldenbourg FKE_PDA_DGG FLA_PDA_DGG UBG_PDA_DGG UPA_PDA_DGG FAW_PDA_DGG FCO_PDA_DGG ZDB-23-GBA_1990/1999 |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | De Gruyter |
| record_format | marc |
| series2 | WiSo-Lehr- und Handbücher |
| spelling | Weithöner, Uwe Verfasser aut Tourismus-Marketing-Management München De Gruyter 1999 1 Online-Ressource (XXIV, 820 S.) txt rdacontent c rdamedia cr rdacarrier WiSo-Lehr- und Handbücher Main description: Das Lehr- und Arbeitsbuch gibt Studierenden der Fachrichtung Tourismus sowie dem fortbildungswilligen Praktiker einen guten Einblick in die branchenspezifischen Gegebenheiten, Probleme und Gestaltungsmöglichkeiten des touristischen Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s 1\p DE-604 Marketingmanagement (DE-588)4168907-0 s 2\p DE-604 Degott, Paul Sonstige oth Dettmer, Harald Sonstige oth Hausmann, Thomas Sonstige oth Kloss, Ingomar Sonstige oth Meisl, Helmut Sonstige oth Erscheint auch als Druck-Ausgabe 978-3-486-24598-1 https://doi.org/10.1515/9783486796025 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Weithöner, Uwe Tourismus-Marketing-Management Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Tourismus (DE-588)4018406-7 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4018406-7 |
| title | Tourismus-Marketing-Management |
| title_auth | Tourismus-Marketing-Management |
| title_exact_search | Tourismus-Marketing-Management |
| title_full | Tourismus-Marketing-Management |
| title_fullStr | Tourismus-Marketing-Management |
| title_full_unstemmed | Tourismus-Marketing-Management |
| title_short | Tourismus-Marketing-Management |
| title_sort | tourismus marketing management |
| topic | Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Marketing Marketingmanagement Tourismus |
| url | https://doi.org/10.1515/9783486796025 |
| work_keys_str_mv | AT weithoneruwe tourismusmarketingmanagement AT degottpaul tourismusmarketingmanagement AT dettmerharald tourismusmarketingmanagement AT hausmannthomas tourismusmarketingmanagement AT klossingomar tourismusmarketingmanagement AT meislhelmut tourismusmarketingmanagement |