The brand challenge: adapting branding to sectorial imperatives
"Edited by leading brand analyst Kartik Kompella, The Brand Challenge provides a comprehensive and topical examination of the application of branding across key branding fields, including luxury goods, media and entertainment, pharmaceutical and digital. Each chapter covers a different industry...
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
London
Kogan Page
2015
|
Ausgabe: | 1. publ. |
Schlagworte: | |
Zusammenfassung: | "Edited by leading brand analyst Kartik Kompella, The Brand Challenge provides a comprehensive and topical examination of the application of branding across key branding fields, including luxury goods, media and entertainment, pharmaceutical and digital. Each chapter covers a different industry, written by an expert from the field, to explain how to build a brand in a specific field and explore how the rules of branding change across industries. Original contributions from many of the world's leading brand experts address brand building in the conventional manner, while also looking at the branding innovators who pushed the boundaries in their field. With insights from experts such as Laura Ries on using a Visual Hammer and John Simmons on storytelling, this book shows how to transfer branding rules from one field to another and gain an understanding of commonalities involved with successfully building brands across industries and markets".. |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | XXI, 338 S. Ill. 24 cm |
ISBN: | 9780749470159 |
Internformat
MARC
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245 | 1 | 0 | |a The brand challenge |b adapting branding to sectorial imperatives |c ed. by Kartikeya Kompella |
250 | |a 1. publ. | ||
264 | 1 | |a London |b Kogan Page |c 2015 | |
300 | |a XXI, 338 S. |b Ill. |c 24 cm | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
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500 | |a Includes bibliographical references and index | ||
520 | |a "Edited by leading brand analyst Kartik Kompella, The Brand Challenge provides a comprehensive and topical examination of the application of branding across key branding fields, including luxury goods, media and entertainment, pharmaceutical and digital. Each chapter covers a different industry, written by an expert from the field, to explain how to build a brand in a specific field and explore how the rules of branding change across industries. Original contributions from many of the world's leading brand experts address brand building in the conventional manner, while also looking at the branding innovators who pushed the boundaries in their field. With insights from experts such as Laura Ries on using a Visual Hammer and John Simmons on storytelling, this book shows how to transfer branding rules from one field to another and gain an understanding of commonalities involved with successfully building brands across industries and markets".. | ||
650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Branding (Marketing) | |
650 | 4 | |a BUSINESS & ECONOMICS / Marketing / General | |
650 | 4 | |a BUSINESS & ECONOMICS / Advertising & Promotion | |
650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
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700 | 1 | |a Kompella, Kartikeya |e Sonstige |4 oth | |
776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-7016-6 |
999 | |a oai:aleph.bib-bvb.de:BVB01-027759519 |
Datensatz im Suchindex
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---|---|
any_adam_object | |
building | Verbundindex |
bvnumber | BV042322624 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415.1255 |
callnumber-search | HF5415.1255 |
callnumber-sort | HF 45415.1255 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 624 |
ctrlnum | (OCoLC)903127903 (DE-599)BVBBV042322624 |
dewey-full | 658.8/27 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/27 |
dewey-search | 658.8/27 |
dewey-sort | 3658.8 227 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 1. publ. |
format | Book |
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id | DE-604.BV042322624 |
illustrated | Illustrated |
indexdate | 2024-07-10T01:18:24Z |
institution | BVB |
isbn | 9780749470159 |
language | English |
lccn | 014028451 |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027759519 |
oclc_num | 903127903 |
open_access_boolean | |
owner | DE-1050 DE-83 DE-92 |
owner_facet | DE-1050 DE-83 DE-92 |
physical | XXI, 338 S. Ill. 24 cm |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Kogan Page |
record_format | marc |
spelling | The brand challenge adapting branding to sectorial imperatives ed. by Kartikeya Kompella 1. publ. London Kogan Page 2015 XXI, 338 S. Ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Edited by leading brand analyst Kartik Kompella, The Brand Challenge provides a comprehensive and topical examination of the application of branding across key branding fields, including luxury goods, media and entertainment, pharmaceutical and digital. Each chapter covers a different industry, written by an expert from the field, to explain how to build a brand in a specific field and explore how the rules of branding change across industries. Original contributions from many of the world's leading brand experts address brand building in the conventional manner, while also looking at the branding innovators who pushed the boundaries in their field. With insights from experts such as Laura Ries on using a Visual Hammer and John Simmons on storytelling, this book shows how to transfer branding rules from one field to another and gain an understanding of commonalities involved with successfully building brands across industries and markets".. BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Advertising & Promotion Unternehmen (DE-588)4061963-1 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Marke (DE-588)4074577-6 s DE-604 Kompella, Kartikeya Sonstige oth Erscheint auch als Online-Ausgabe 978-0-7494-7016-6 |
spellingShingle | The brand challenge adapting branding to sectorial imperatives BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Advertising & Promotion Unternehmen (DE-588)4061963-1 gnd Marke (DE-588)4074577-6 gnd |
subject_GND | (DE-588)4061963-1 (DE-588)4074577-6 |
title | The brand challenge adapting branding to sectorial imperatives |
title_auth | The brand challenge adapting branding to sectorial imperatives |
title_exact_search | The brand challenge adapting branding to sectorial imperatives |
title_full | The brand challenge adapting branding to sectorial imperatives ed. by Kartikeya Kompella |
title_fullStr | The brand challenge adapting branding to sectorial imperatives ed. by Kartikeya Kompella |
title_full_unstemmed | The brand challenge adapting branding to sectorial imperatives ed. by Kartikeya Kompella |
title_short | The brand challenge |
title_sort | the brand challenge adapting branding to sectorial imperatives |
title_sub | adapting branding to sectorial imperatives |
topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Branding (Marketing) BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Advertising & Promotion Unternehmen (DE-588)4061963-1 gnd Marke (DE-588)4074577-6 gnd |
topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Branding (Marketing) Unternehmen Marke |
work_keys_str_mv | AT kompellakartikeya thebrandchallengeadaptingbrandingtosectorialimperatives |