The international spirits industry:
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Bibliographic Details
Main Author: Wakely, John (Author)
Format: Electronic eBook
Language:English
Published: Cambridge Woodhead Pub. 2001
Series:International Trade Ser
Subjects:
Online Access:Volltext
Item Description:Although consumption of spirits on a global scale is vast, the spirits industry derives its profits from a relatively small number of countries and product lines. This book provides an overview of all aspects of the industry, covering all the major categories of spirits, and contains a wealth of information on trading statistics, regulations and consumption patterns. It discusses the challenges facing the giant companies, profiling the leading companies in detail, and assesses whether their structure is appropriate to long-term success in the industry. The international spirits industry offers
Physical Description:1 Online-Ressource (192 p.)
ISBN:9781855738799
1855738791
9781855735118

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